Have you ever wondered what your money would say if it could think and speak? Would it be excited about the way you manage it or frustrated that it is sitting idle?
Money has only one goal: to grow. But too often, the myths and misconceptions that shape our financial habits hold it back from reaching its true potential.
Recognising these challenges, Stanbic IBTC Asset Management has launched a campaign to challenge individuals to rethink their financial habits. The campaign, themed ‘Money’s Mind’, explores money’s dynamic personality beyond just a medium of exchange, but as a tool capable of shaping our future if applied correctly.

Understanding how money thinks
- Money is ambitious: At its core, money is inherently ambitious, seeking ways to multiply. It does not settle for sitting idly when it can be actively working for you.
- Money loves intentionality: By carefully planning where your money goes, you ensure it contributes directly to your larger financial vision. This kind of intentionality not only protects your wealth but also grows over time. Money thrives on intentionality.
- Investment is money’s love language: Among all the ways money can express itself, investment is perhaps the purest form of its love language. This is where money not only works hard but also shows its true colours through compounding and exponential growth.

What this means for you
The journey to financial freedom is not about making millions overnight; it is about making informed, consistent choices that set you up for success. Understanding and applying the principles of money’s mind can reshape your journey to wealth building.
The Money’s Mind campaign is a strategic initiative designed to both dispel common misconceptions about money and to promote the concept of viewing money as an active partner in the pursuit of financial independence.
The good news? You do not have to figure it all out alone. Stanbic IBTC Asset Management is here to help you speak money’s language and make it work for you. As the leading fund manager in Nigeria with over 2 trillion in assets under management, Stanbic IBTC Asset Management offers tailored investment solutions and financial advisory services, helping Nigerians achieve financial success.
The organisation has simplified access to investment through BluNest, an interactive platform that offers a wide range of investment portfolios including Money Market Funds, Treasury Bills, Commercial Papers, Bonds and so on. BluNest also offers a unique interface that allows investors to track investment performance, gain real-time market insights and access a pool of educational resources that aid improved financial decision making.
Ready to take control of your financial future? Start today by exploring smart investment solutions with Stanbic IBTC Asset Management.



