• Someone you know has left or is planning to leave. 1,000 Ways to Japa speaks to real people and explores the endless reasons and paths they take to japa to Canada and beyond


    Dolapo spent months job-hunting in Lagos with no replies, then took her sister’s advice to route a move to Canada through a UK master’s degree. In this interview, she walks us through the UK student visa, the Express Entry timeline, a career pivot into tech, and why life in Calgary is almost perfect for her. 


    Nigerian in canada

    Where are you based, and when did you leave Nigeria?

    I live in Calgary, Canada. I left Nigeria for the UK in March 2021, and I moved to Canada on June 24, 2024. So it was a two-step journey for me.

    What was life like for you in Nigeria before you left?

    Life was pretty good, to be honest. I lived in Lagos, and life wasn’t too bad, but it was frustrating. I completed my undergraduate degree in microbiology and finished my NYSC in November 2019. After that, I started applying for and interviewing for jobs, but I just wasn’t getting any responses.

    It got to a point where I stopped applying entirely, about seven or eight months before I travelled. My parents told me to learn a skill, so I’d stay productive while I focused on my master’s plans, and that’s what I did.

    I can imagine how tiring that must have been. When did the idea of leaving first come up?

    Honestly, way before all of that. I’d wanted to leave since I was in 100 level, so the idea had been at the back of my mind for years. NYSC, the job search, and the silence just made it feel more urgent. And I wasn’t thinking about it alone. My sister was already in Canada, and I hadn’t seen her in about seven years by the time I finally moved, so she was also whispering the idea in my ear.

    Okay, so how did you eventually decide on the UK?

    Now that I think of it, my sister is the reason. She suggested I do my master’s in the UK first so I’d earn educational points, and that moving to Canada would be easier than applying directly from Nigeria. That became the plan. I was supposed to leave in January, but visa delays pushed it to March 2021, and I went straight from Nigeria to the UK.

    Wow, okay! How did you choose your master’s programme?

    I chose Public Health, even though my undergrad was in microbiology. It was passion, honestly. I wasn’t thinking about what would be useful in Canada later. I applied to several universities and settled on the University of Chester.

    How was the UK student visa process in 2021?

    It was straightforward. I needed to submit some documents and proof of funds, and pay for my health insurance and school fees. I didn’t do any interview, and it’s very different from the rejection rates people talk about now, so I guess the rules might be changing.

    What were your first weeks in the UK like?

    Wild. I arrived in Chester in March 2021, at the peak of COVID, so I had to quarantine for seven days. Even so, I was shocked by how reliable everything was and how peaceful it felt. My British housemates were so welcoming, and they even gave me a jacket for the change in weather.

    Academically, though, it was depressing. Classes were online, from my room, for a whole year. Being indoors almost all the time wasn’t really good for me; I felt so tired, and it was genuinely hard to keep up academically.

    That’s so sad. How did you manage your living expenses while studying, especially during the COVID era?

    I worked part-time within the 20-hour weekly limit for students. I was a support worker earning £11 an hour, and I also trained at a local coffee shop, where I was promoted to trainer within three months.

    What did your work look like after that?

    After graduating from my master’s, I moved to Liverpool because I wanted a bigger city and more opportunities. I got a full-time job as a Level Two Complaints Handler at a bank, handling loan and credit card complaints. I was there for one year and eight months before I decided it was time to leave for Canada. 

    What exactly made you start the Canada process?

    To be very honest, life in the UK was so amazing for me; I was at peace, earning money, and living my life. I had genuinely even given up on the thought of moving to Canada. Life was good, and I enjoyed the banking job, but there was no employer sponsorship. So between January and March 2023, I started the process for Canadian permanent residency, on my sister’s advice.

    Okay, let’s get into Express Entry. What did you do first?

    I requested an Educational Credential Assessment from World Education Services (WES) for my master’s degree; this is very important, especially if you’re applying through the Express Entry pool. After that, I took the IELTS in March 2023.

    Love it. When did you get your Invitation to Apply?

    If I remember correctly, I received my ITA on June 8, 2023.

    What were some key details you implemented on your profile that you believe made you eligible?

    I used my NYSC work experience at Landmark University, with a reference letter. I made sure the reference letter followed the exact format required by Immigration, Refugees and Citizenship Canada (IRCC), and I left no stone unturned; every single detail on my profile was accurate and verifiable. That’s a key thing to pay attention to.

    Nice! Then what happened after the ITA?

    I did my biometrics in London on September 7, 2023. I got my PR approval on October 12, 2023, and my stamped passport on October 30, 2023.

    Which Express Entry category did you apply under? I know healthcare and French draws are big right now.

    I applied under the Federal Skilled Worker (FSW) route. I’d thought about using healthcare, but I needed a certain number of total hours worked, and I don’t think I had that at the time. I didn’t use French either. It was a federal application, not a provincial nomination, so I wasn’t limited to one province and could live anywhere in Canada. I know they ask for a National Occupational Classification (NOC) code, and I had one, but I can’t remember which one I picked.

    Interesting! How did you feel when the PR came through?

    Shaky and very nervous, because I didn’t know what starting a new life in a new country would be like. But I started thinking fast.  I applied for my Schengen visa and used the time to travel around  Europe, which I’d never done before. I had about nine months before my UK visa expired, so I made the most of it. I also started applying for jobs in Canada. I was getting interviews and a lot of opportunities, but none of them came through, so  I just kept trying my best.

    I hadn’t seen my sister in a long time, so I was excited, but I was also anxious about missing my life in the UK more than I’d enjoy Canada. About two months before I moved, I started getting happy. I accepted that if I didn’t get a job before moving, it might be for a reason, and I started praying about it. I decided to prepare spiritually and financially instead of letting the anxiety win. I stopped my banking job on June 13, two weeks before travelling, and picked up extra support worker shifts so I’d have savings while I was packing.

    What were your first weeks in Calgary like?

    I still had culture shock, even after living in the UK. My sister picked me up from the airport, and when I saw the houses, I asked her, “Is this how the houses are?” Everything was so neat and organised, much more than in the UK.

    I stayed with her and my brother-in-law for about six months, which gave me a soft landing. In the UK, I’d spent seven days alone in one room because of COVID, so landing in Calgary, I was extremely happy. I could go anywhere, and it felt like home.

    That’s so nice. Were you worried about not having a job?

    I didn’t get a job for the first four months, but I wasn’t sad or depressed. That was a big difference from the UK, where your stay is tied to your job or visa. Here I was on PR, so I could rest. It still took some getting used to. Some nights I’d catch myself applying for jobs at midnight, and I’d tell myself, “Calm down, you’re on PR now.” That UK wiring was still in my head.

    How did you find work in Canada?

    I thought of Canada as a clean slate. I’d done banking only because it was what I got, so I started applying for Public Health roles. I kept getting interviews and even reached the reference stage, but things stalled there. I think my references were limited, since I’d done few jobs in that field. I was still using references from my SIWES and undergrad supervisors.

    After a few months, I told myself that if I kept looking only at Public Health, I might stay stuck. So I widened my search to Customer Service, Product Specialist roles, anything. You can always tune your CV to customer service if you have the skills.

    And where did that lead?

    My first job was in-person Customer Service for a coffee company. I liked it, but it was winter, and I wasn’t driving yet, so I told myself I wasn’t going to freeze to death. I left one month after I got a remote Product Specialist role and realised I didn’t need a certification for it.

    Once I was in that role, I started thinking about Product Management. I did a Certified Scrum Product Owner certification, took Python courses on Udemy, and joined UI/UX design lectures at odd hours. I was just putting myself out there because I didn’t want to settle for one role if I could get a better one. I changed roles again within eight months, and it came with better pay. 

    /

    japa to canada

    Wow, that’s quite the pivot. Any advice for people stuck job hunting?

    People are right when they say getting a job in Canada is very hard. But a lot of them are fixated on one dream job. Canada has a wealth of opportunities, but you have to be flexible and move on to the next best thing. I forgot about Public Health. If it wasn’t doing it for me, I moved on, and I’ve kept that mindset of growth and evolution since then.

    Is your pay enough for the cost of living in Calgary?

    The cost of living is high. Things are more expensive here. One reason I chose Product Management is that I considered the career progression and pay. Passion is good, but it only gets you so far, and sometimes money is leverage.

    I looked at what I could earn at the senior and lead levels in Product Management, and I realised it was a good financial fit for me. So yes, what I earn is very okay for my cost of living. I drive; I can think of owning properties, and I can invest. In the UK, I had enough money, but I wasn’t thinking that way. I’m still looking for more, but I’m no longer doing two jobs as I did in the UK.


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    What’s been the hardest part of living there?

    The weather, number one. In summer, everyone is outside, but when it’s cold, you get stuck in a routine just to make the best of the time. My job has been remote since my first month, which helps, but it has made me more introverted. I used to be very extroverted, but now I’m mostly indoors.

    The second thing is that everything is far apart. Building a community has been really difficult, because meeting up is hard when it’s cold or when you have to drive 30 minutes. People are nice and polite, but also very conservative. I don’t like that about here compared to the UK, or even Nigeria, funny enough. If I could move, I still would, but for now I love it here.

    What do you love most about Canada?

    The stability. When your stay isn’t threatened, you can finally think about buying a house or a car. I never thought about that in the UK. I have peace of mind, and I finally feel like I’m home. It feels calm, and you can raise children here. My brother is here now too, so there’s family. Canada in general is boring, but those things give me a sense of community.

    Do you miss Nigeria?

    I do. I haven’t been back since I left. In the UK, I really wanted to go since it’s not far off, but the idea just left my mind, and I never went. Now it isn’t a priority. I miss my parents and my childhood friends, and I miss the way of life, the community, and the feeling that home is still home.

    I still cook Nigerian food here, so I don’t really miss that. But with the news I hear from Nigeria these days, I ask myself if it’s worth it, and whether I’d rather have my family come here.

    Any plans to move back?

    No, absolutely not.

    If someone wanted to leave Nigeria today, what’s your one piece of advice?

    Start looking for information, but don’t waste time on it. A lot of people are so busy searching for the right information that they never act. You can still take tangible actions while you’re collecting information. Don’t sleep on the opportunity itself.

    When I moved in 2021, the UK was looking for students. When I moved to Canada in 2024, Express Entry was like water. It’s not the same now, because there are rules and you need certain experiences. Countries don’t leave windows open for long. Healthcare and French are the hot routes people are talking about now, but once they get the numbers they need, it might change.

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    Looking back, are there any mistakes you’d tell people to avoid?

    Having my sister go ahead of me helped a lot. She shared what she’d learned from her own experience and guided me through the process, so I had someone I could ask questions and learn from, which I am very grateful for. I’d say having someone who’s gone before you is worth a lot. Nothing else comes to mind right now.

    On a scale of one to ten, how would you rate your life in Canada?

    A big nine.

    Ooh, why not a ten?

    The weather is one thing. If I’d come straight from Nigeria, I’d say ten out of ten. But I lived in the UK, so there’s always that little voice comparing. I spent about two years brooding over whether I’d go back once I got my citizenship, but I don’t want that anymore.

    The other thing is community. I have family here, and I’ve made some friends, but building a community here feels different from back home, and it’s been more difficult than I expected. I’m naturally very social and love having people around me.

    And what bumped it up to a nine?

    I got married a few months ago, and now I have a life here that I’m building. In the UK, I was just focused on other things. Social media has helped too. Most of the friends I’ve made in Canada came from Instagram, with people reaching out to me. Some of them became my bridesmaids. I’m so grateful to social media for that.

    Congratulations again, that’s amazing! Do you think it’ll ever reach a ten?

    Maybe in the next year, while I keep putting myself out there to build community. For now, I’m so grateful. God has been so good, so I wouldn’t be ungrateful and put it any lower.


    Want to share your japa story? Please reach out to me here.


  • The topic of how young Nigerians navigate romantic relationships with their earnings is a minefield of hot takes. In Love Currency, we get into what relationships across income brackets look like in different cities.


    Interested in talking about how money moves in your relationship? If yes, click here.

    How long have you and your husband been together? 

    Bashir and I have been married for 36 incredible years. My husband is my best friend, and these 36 years have been the best years of my life. 

    So sweet already. How did you meet? 

    We met in Kaduna around 1989, when I was 19, and he was 24. 

    My family attended a mutual friend’s wedding, and Bashir’s family was present. Our mums were friends, so they introduced us. I don’t remember much about that first meeting because I didn’t want to be at the wedding, but I remember he was polite, and he told me he had gotten a job, which I found impressive. 

    After that, he started visiting my father’s house, and we would talk all the time. Slowly, I grew to like him as a friend, which was unique because I didn’t have any male friends back then. 

    When did things switch from friendship to something more? 

    To be honest, I don’t think I fell in love with Bashir the way people talk about falling in love today. Back then, the most important thing was finding a responsible, godly, and financially stable man when you were supposed to get married, and Bashir ticked most of those boxes. 

    My family had started talking about me settling down, and Bashir was a good candidate. He was responsible, thoughtful and very respectful. I also liked that he was intentional about getting to know me. He didn’t make me feel like I was just someone he wanted to marry so he could check off that box. 

    Also, he was around my age, which was great since some of the men who tried to marry me were my father’s age. Shortly after we met, Bashir and I talked about getting married; our families supported us, and a year later we had a small wedding. I was 20, and he was 25. 

    20 seems very young. 

    Not back then. I had friends who were married at 18 and 19. If anything, I got married late. 

    People wanted to marry me when I was younger, but my father was against it. I remember being angry about having to wait. In my circle, many girls didn’t pursue higher education. After secondary school, the next goal was getting married, and waiting felt like I was failing. 

    It may seem backwards today, but that was what we knew at the time. Luckily for me, Bashir turned out to be an incredible husband. Once we were married, the romantic feelings started to come in. He made me laugh and was never angry if the house wasn’t arranged or his food came late. If I had a bad day, he did everything in his power to make me happy. All my friends told me I was lucky. 

    Were money conversations also this easy? 

    Funny enough, I was the one who didn’t talk about money when we first got married. Bashir was the breadwinner, and I was the housewife. I didn’t think I needed to know about his finances. 

    Yet, Bashir involved me as much as he could. He was a banking officer making ₦900/month. Anytime I asked for money, he gave it to me. I can’t recall him ever saying no, and if what I wanted was out of his budget, he’d tell me he’d get it for me later. He always did. 

    There’s something he did I can never forget. We had been married for a few months, and I wanted to start wearing makeup since I wasn’t allowed to at my father’s house. There was a woman in the area who was doing makeup classes for ₦20. I asked Bashir for the money, but he gently said he didn’t have it. However, the next week, the woman saw me and told me my husband had begged her to let me join the class, and that he’d pay the money with interest once he had it. He never told me how much he gave that woman, but I think he doubled her money, and I attended the makeup class. 

    He also paid for my convenience. When I was living with my parents, we used to pluck the feathers off the chickens we’d cook ourselves. I didn’t like doing it, and when I told Bashir, he started paying for our chicken to be de-feathered. I didn’t even know that was a thing at the time. 

    Stop. That is so cute. 

    That’s who Bashir is, incredibly considerate. Now that I’m more educated, I know marrying a man I didn’t date was a gamble. But honestly, Bashir has been the best gamble of my life. 

    But I can’t lie and say we didn’t have issues. When Bashir and I had our first child a year after getting married, we had a bit of a rocky time. 

    Bashir got an incredible work deal, and he moved us to Lagos. Being away from my family was hard as a new mother. I was in a city with people I didn’t know, and Bashir’s new job kept him out of the house longer. I complained I wanted to go back home, but for the first time in my life he told me no. 

    In his defence, it was an incredible deal. We moved into a two-bedroom not long after he got his job, and he hired two nannies to help with the baby, but it was not the same, and I missed my family. 

    On our son’s second birthday, I told Bashir I wanted another child. At least, if he wasn’t around often, he could give me children that would keep me company. But he said no, that he wanted us to wait, because he was thinking I should go back to school.

    Back to school? 

    Yes, and he was very serious.

    He told me he had wanted me to go to school for a long time, but didn’t want to say anything until he could afford it. Now, two years into his new job, he could. 

    He expected me to be happy, but I was furious. I thought he was suggesting I wasn’t doing enough as a wife and mother, or that he had wanted a more educated woman from the start.

    He tried to explain that none of that was true, and that he was thinking about my future and just wanted what was best for me. But I already thought the life I had was the best for me. 

    So, I refused. It felt like a waste of my time. He tried hard to make me feel better about the idea, but everything he said made it worse. He later dropped the idea, and I was the one who eventually returned to say I wanted to go to school. 


    We surveyed 5,000 workers across Nigeria’s formal and informal sectors to examine what Nigerians earn, where the money goes, and whether hard work actually translates to financial security. This is what we found. Download the Zikoko State of Income Report.


    What made you change your mind?

    I wish I could say I naturally came around to being more educated, but the truth is, I became insecure. I started speculating that Bashir was working long hours because he was seeing a university-educated side chick. It’s not even possible, but my mind went far. 

    So, I told him I would go to school, but only if we could have a second child. He agreed. In 1993, I sat for WAEC, barely passed, and soon I was enrolled in university, studying business administration because everybody said it was the easiest course. I was 23 and pregnant with my second son. 

    What was it like returning to school after marriage and motherhood? 

    It was a big adjustment because I had been away from the classroom for a long time. I also had responsibilities at home, so I couldn’t attend school the way I might have when I was single. Plus, I was older than most of my classmates, one of the only women in my class, and pregnant for most of my first year. It was difficult. 

    But by my second year, I began to manage well. Bashir was very proud of me. He would encourage me whenever I felt overwhelmed, and he never made me feel like my education was taking away from my responsibilities at home. I think it even brought us closer.

    I completed my degree with a first-class at 27. 

    I’m so glad it worked out for you. Did you use your degree? 

    Yes. I decided in university that I wanted to be a tailor, and my degree helped me learn the business side of things. 

    I started my tailoring business in 2000. It started quite small, and I had periods when I almost shut it down because of difficulties, but I pulled through. My husband was the biggest help. He bought me the fabrics I initially used, the sewing machine I started with, and supported me with money whenever my business wasn’t doing so well.

    I was so invested in my business that I attended business school in my 30s. Bashir wholeheartedly paid for it. I believe that seriously helped me, even more than my degree. 

    Love it for you. Do you still run the business today?

    Oh yes. I’ve been running my business for 26 years, and I’m proud of what I’ve built. I have employees and shops in two Nigerian states. Today, my business brings me ₦2 million – ₦3 million monthly. 

    Incredible. How does Bashir feel? 

    He’s very happy. I think sometimes he’s even more excited about my achievements than I am. 

    Whenever something good happens with the business, he celebrates with me. He likes to tell his friends that he has a designer tailor at home, and whenever he has a really important function, he asks me to sew his clothes so he can market my business. 

    I am so grateful for him. 

    What’s your financial dynamic like now? 

    As good as ever. Bashir now earns ₦950k a month, but he has also recently got into some freelance consulting work, which boosts his income to ₦1.5m or ₦2m a month. However, I typically earn more than him. 

    The income gap has never been a problem for him. Sometimes he even jokes that I’m his madame. Also, he rarely lets me contribute to the house. Bashir prefers to handle most expenses. My own money goes into savings for my two children, stocks, and financial support for my family in Kaduna. I also pamper myself with makeup, clothes, and body care. 

    How about relationship expenses, like dates or gifts?

    We started going on dates a few years ago. We didn’t do these things when we were younger since we didn’t understand them, but recently we’ve been going out to expensive restaurants, and I love it. Bashir always pays, but I’ve started sneaking to pay other bills behind his back, like parking or dessert, and he always laughs at me. It has even become a game between us. 

    I’m planning on getting him a car for his birthday coming in December. He’ll complain, but I know he secretly wants a big Jeep, and I can’t wait to be the one who gives it to him. 

    I think the only thing I sometimes worry about is his resistance to my paying for things. Yes, it can be funny and romantic, but sometimes it’s annoying. I know he means well, but I feel good about contributing to the household. I wish he let me do it more.

    For example, I want to get my children iPhone 18s and the matching Apple Watches for Christmas, but Bashir has told me he’ll do it, which makes me sad. I’d like my sons to be able to tell their friends and colleagues that it was their mum who got it for them. It’s difficult being the only one who doesn’t give an expensive gift every holiday, because my sons always get me big gifts as well. 

    I’ll talk to Bashir about it, and I think eventually I can get him to loosen up. Overall, I’m still very happy with our dynamic, and I’m so grateful that Bashir has pushed me the way he has. 

    I’m sure it’ll work out. What’s next for you both? 

    My children are grown now, and my business basically runs itself, so I think I finally have time to pursue my master’s degree. 

    I’m not yet sure what I want it to be in, but everyone is supporting me, even my sisters who didn’t go to university. But, of course, my biggest supporter is Bashir. 

    He has already promised that, whatever school I go to, he’ll support me and pay for it. He’s a bit worried about me doing a master’s at my age, but I told him this is what I want.

    However, I think I’d like to pay for this degree on my own. All my other wins feel like we share them, but I want to be able to say I am accomplished enough to put myself through school. It’s part of the things I want to discuss with him when we have the time. 

    But whatever happens, I know Bashir will support me the whole way. I’m grateful that I had someone who believed in me and encouraged me to become who I became. I love him so much, and I’m happy he made me get an education. 

    If I had the choice, I’d gamble my life with him all over again.

    Interested in talking about how money moves in your relationship? If yes, click here.

    *Names have been changed for the sake of anonymity.


    READ NEXT: #NairaLife: This Tech Bro Earns ₦3 Million/Month, but He Gives 80% of It Away

  • Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


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    What’s your earliest memory of money?

    Funny story: As a child, I used to think money was an actual scary person, like those witches in old Nollywood films, because my parents were always praying against it. 

    Against money?

    Yes. Every day, during our morning and night prayers, my parents would ask God for protection against the “evils of money and the spirit of worldly riches.”

    See, my dad was — still is — a full-time pastor in a small church. When I was growing up, my mum assisted him in the church, but she also had a small provisions store near our house. These days, she runs the church with him full-time. 

    We were very poor and mostly depended on financial assistance and food from church members, but my parents weren’t bothered by it. They constantly drummed it into my and my siblings’ heads that anyone who had a lot of money had likely done money rituals, or would go to hell. 

    “Good” money, according to my parents, was only the little you needed to survive each day, or give out to people. But gathering money and spending it on yourself? Nope. They quoted scriptures like, “It is easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God.”

    So, for a long time growing up, I believed money was something I should be scared of, like those witches in movies. It also didn’t help that the few rich people I knew weren’t nice.

    What rich people did you know?

    I attended a private secondary school, thanks to a church member who paid my school fees, and one of my classmates was the son of a prominent local politician.

    That boy was a wicked bully. He would beat fellow students, steal their food and throw it away. I was his regular customer. He would literally come and look for me in my class to beat me. I’m still not sure what I did to him. I couldn’t report the bullying either because all the teachers feared his father. 

    And it wasn’t just because his father was rich; everyone in our town knew that the man was into ritual practices. We always heard rumours that he did human sacrifices around election season. He and his son were the perfect examples of what my parents used to say about the evils of money. That family, along with my parents’ teachings, really convinced me that wealth and evil were two sides of the same coin. I told myself I would never want to be rich if it meant turning out like them.

    I still sort of have the same mindset. Not that everyone who has money must be evil, but I truly believe that too much money can be corrupting.

    Let’s talk about the first time you worked to earn your own money

    That was in JSS 2, when I was around 12. My parents believed it was biblical for everyone, regardless of age, to work to avoid idleness and support their families. So, I started helping neighbours fetch water from the borehole down our street. 

    A 25-litre jerrycan was ₦5, and they would pay me ₦10 to carry it up three flights of stairs. After school, my brother and I would hawk sachet water and soft drinks for my mum along the expressway. We did that throughout secondary school and submitted the money to our parents. 

    In 2013, I gained admission into university to study Computer Science. My parents could only afford to pay my tuition. Other school expenses and surviving in school were strictly on me.

    How did you fund that?

    I started working from my 100 level. I just walked into one of the cyber cafés near our campus gate one day and asked the owner if there was any available work. The man liked my boldness and hired me as an assistant. 

    I assisted students with typing assignments, passport photos, and photocopies, and did practically any work for ₦5,000 a month. I also joined a fellowship at school and volunteered as a leader. Volunteering came with free accommodation, and occasionally foodstuffs from other students in the fellowship. That was extra helpful because the cyber café guy never increased my pay from that ₦5,000.


    We surveyed 5,000 workers across Nigeria’s formal and informal sectors to examine what Nigerians earn, where the money goes, and whether hard work actually translates to financial security. This is what we found. Download the Zikoko State of Income Report.


    How long did you work for him?

    Throughout my time in uni. In fact, my 100 to 400 level was a combination of hustle and fellowship. When I wasn’t working, I was busy with fellowship things. 

    However, my third year came with an opportunity that changed my life. One of the guys who lived with me in the fellowship lodge was learning to program and was part of various tech communities. The way he talked about tech was so contagious, and I decided to try my hand at it too. It turned out to be really enjoyable, and I learnt quickly.

    Fortunately, I had unrestricted internet access at the café. Whenever customers weren’t there, usually at night, I learnt and practised HTML, CSS, and eventually JavaScript using free tutorials on YouTube and W3Schools.

    By my final year in 2017, I was making ₦10k here and there, building small websites for people. The most I made in school was ₦50k, from a department that got me to design a voting page for their association’s elections. I think I used that money for my final-year project expenses. 

    But after I graduated, I didn’t code for a few months.

    Why not?

    Leaving school meant I no longer had access to the laptops at the café. Thankfully, I worked at a primary school for NYSC in 2018, and the principal took a liking to me and became like my mentor. I told him about my coding skills, and he gifted me a brand-new laptop. He just said he felt led to sow the laptop into my life. That’s how I got back to coding.

    Beyond the laptop, the principal also connected me with several people who needed my services. I was making an extra ₦30k – ₦50k every other month from side gigs, in addition to my ₦19,800 allawee. Once I took out what I needed to survive, I usually sent the rest of the money home to my parents.

    In 2019, a few months after NYSC, I got my first proper software engineering job at an agency. This connect also came through the principal.

    Love it. What was the pay like?

    ₦120k/month. It felt like all the money in the world. It took me a long time to get used to it. For the first few months, I would forget the money in my account for days, only removing transport fare. 

    Whenever I noticed money was beginning to feel “too much” in my account, I would send some home or give it to a church or to beggars around me.

    Was your reason for this still based on the mindset that “too much money corrupts”?

    I guess so. It didn’t even occur to me to spend my money on myself. Also, my parents raised me only to require the basic necessities. There was no reason to keep money lying around in my account when people around me had needs. 

    My career accelerated quickly. In 2021, I switched to a fintech startup earning ₦350,000. By late 2022, I landed a remote role with an international company, and my salary jumped to $1,200 (around ₦650,000 at the exchange rate then).

    Over the last few years, I’ve grown professionally, and my pay has increased. In late 2025, I got my current senior role at a fintech, and my pay is around ₦3 million.

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    ₦3 million is a long way from carrying jerrycans. How did it feel when that first salary hit your account?

    Honestly, it was terrifying. I didn’t sleep that night. I was supposed to feel accomplished, but a massive wave of guilt and panic washed over me. I kept feeling like I was becoming too greedy. 

    For context, I was the one who had negotiated my pay to that amount. They wanted to pay about ₦2 million, but I told them I wanted more. Now that the money had hit my account, I kept wondering why I needed so much in the first place. I was even thinking maybe I had lost my soul already, like the money had changed me, like my parents used to say.

    Because really, to be honest, what’s one single human being supposed to do with ₦3 million every 30 days? 

    I mean, a couple of things come to mind. So, how do you spend it?

    I give away most of it. That’s the workable solution I’ve found to be able to live with this much money. I only live on 20% of my income, and I’m even trying to reduce that percentage.

    Interesting. Who do you give the 80% away to?

    So, 80% is ₦2.4 million. I send about ₦300k to my parents. They use it to sort out home and church needs. A small confession: They believe I earn ₦600k. They would be too worried that I earn too much and could backslide if they knew the actual amount.

    I spread the rest of the money across tithe, church giving, and goodwill giving. I support friends and extended family who need money. I also give a lot to crowdfunding on Twitter. So many people need help in this world. If you see the amount of posts about medical emergencies and ransoms I see every day ehn. I’m just happy I can do my part and help. The moment money leaves my account for a good deed, I feel so much relief.

    What does the remaining 20% cover?

    It covers my typical monthly expenses. As I said, I’m still trying to figure out how to cut down my expenses.

    NairaLife 397 expenses

    Do you have any savings, outside what you keep for rent?

    No. I don’t think there’s any point in storing money for my own use when people need it. If I ever have an emergency need, I’m sure things will work out. Even if God doesn’t raise anyone to help me — which I think is impossible — I have the professional skill and experience to ensure I’m never broke for long.

    And you still want to cut down on the 20% on expenses?

    Yes. Again, I’m not on the extreme like my parents, believing money is evil. It can be used for good too, and that’s what I’ve been doing since I started earning money.

    That said, I think holding on to money is pointless, and that’s when it can become corrupting. It’s why people earn so much and never feel completely satisfied. They always want more. I don’t want to get to that stage where I’ll always want more money and be willing to do questionable things for it. So, spending less is a way of training myself to be content with little and open enough to spend money on what matters. God blessed me with this money. I should bless others too.

    I feel guilty when I spend on unnecessary things like ordering food on delivery apps. I could’ve just cooked at home and given the money to someone else who needs it. But I’m trying to be more deliberate about tracking my expenses, so I can be more intentional with my money.

    Out of curiosity, do friends and colleagues know about your lifestyle?

    A few of them do. A few weeks ago, a colleague visited my apartment and was surprised to see that I had only one sofa and my workstation in my sitting room. I’m sure he feels like I’m being too frugal or just enjoy “suffering myself”, but I live alone, and there’s no point stacking up furniture. When I get married, I’ll be happy to add more things, but for now, I just don’t need much.

    Speaking of marriage, do you think your spending will change when you do get married?

    I’d like to continue helping people. I don’t even have a girlfriend, but I’m trusting God that the woman I’ll marry will have the same heart for people that I do. She should know and accept that you don’t need countless riches to live a good life. As long as we have food to eat and a roof over our heads, we’ll be fine.

    Is there anything you want right now that you refuse to buy?

    A car. I can easily afford one, but I reason that I’m mostly indoors because I work remotely. The only time I need one is when going to church or work events. Spending ₦10m on a car just to use it a few times feels like a waste, especially considering how many people that money can help. So, I just use cabs when I need to go out.

    How would you rate your financial happiness on a scale of 1-10?

    10. I’m grateful for how far I have come and for being able to show love to people with my money.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

    Subscribe to the newsletter here.

  • Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    NairaLife 396 bio first daughter

    What is your earliest memory of money?

    It’s from when I was in primary school. During break time, some of my classmates brought food from home, while others brought money. I was among the kids who brought food, and it really annoyed me. 

    My friends would have ₦15, ₦20, or even ₦100. Back then, ₦100 was for the big boys. I wished so badly that my parents would give me pocket money too, but all I got was food.

    What was the financial situation like at home?

    My mum was a homemaker, and my dad was a civil servant. He actually retired while I was still in primary school, but he had his pension, so we were somewhat comfortable.

    He drove us to school and picked us up. There was always food at home. The cracks only showed when the pension was delayed a bit, or when the school asked for extra money for things like the yearly class pictures. That was always an issue.

    It wasn’t necessarily because we lacked money. My dad grew up without his parents; his dad passed away when he was young, and his mum wasn’t in the picture. In his mind, as long as you had food to eat and were getting an education, you shouldn’t really ask for much again. That’s why it was an issue for him to give you money for pictures or stuff like that.

    Do you remember the first time you did something to earn money?

    That was in secondary school, when my friends and I decided to do adashi (a thrift contribution). Even though I didn’t usually take money to school, there were times when I’d just have money. For instance, I could collect money to buy a biro, or some days I didn’t take food to school and got like ₦20 or ₦50 — ₦50 was when my dad was feeling really generous.

    Anyway, my friends and I kept ₦10 every day for like a month. At the end of the month, we shared the money. It’s not the way they do adashi now, where when you join the money, one person carries it. We were just pooling our money and sharing it equally at the end of one or two months. I mostly used my share to buy snacks and cupcakes.

    Beyond these contributions, I didn’t do anything else for money until I left secondary school in 2015.

    What came after secondary school?

    I got into the university that same year. Uni was in a different state, but my uncle’s kids attended the same school. So, my dad would send money to my uncle to do wholesale provisions shopping for all of us together.

    In addition to the shared food, my uncle gave me an allowance of ₦5,000 every week. In 2015, that was substantial money for a student.

    Around 200 or 300 level, that arrangement ended, and my dad started sending me money directly. When he was still giving money to my uncle, he was giving him ₦30,000 a month for me. When he started giving me money himself, he started giving me ₦20,000, and there were no provisions. 

    Surviving on just that became tough, but by then, I had already started doing business on campus.

    What business did you do?

    I sold hijabs and shoes. I partnered with my mum: she provided the capital and bought the shoes for around ₦700 each, while I sold them on campus with a nice markup.

    She took the capital and the bulk of the profit, but I made around ₦300 per pair. Back then, students were constantly buying shoes. In a good week, I could sell five to ten pairs and clear ₦5,000 in personal profit.

    That was really good money then because shawarma was like ₦450 or ₦500. It was a passive business, so it was just nice to have the extra cash.


    We surveyed 5,000 workers across Nigeria’s formal and informal sectors to examine what Nigerians earn, where the money goes, and whether hard work actually translates to financial security. This is what we found. Download the Zikoko State of Income Report.


    How long did the business run?

    From 100 level through 300 level. Eventually, friends and relatives started taking shoes on credit without paying back, and that ran the business into the ground.

    After that, a friend based in India started sending me earrings to sell and send the capital back to him, but it was only a short stint. I stopped business entirely in my 400 and 500 levels to focus on my academics. I eventually graduated in early 2021.

    What came next?

    I got married almost immediately, towards the end of 2021. It wasn’t like I planned to get married so quickly. I just met my husband, and I felt like I just wanted to get married then.

    My marriage is very chill. He is supportive and lets me pursue what I want. I didn’t work for the first couple of years because I got pregnant right away, and jobs were scarce anyway. But as time went on, the situation with my family back home forced me to start aggressively looking for work.

    What was happening back home?

    Things had progressively deteriorated. My dad’s pension could no longer support a family of seven children; I’m the second child, with an older brother and five younger siblings.

    My immediate younger brother dropped out of university out of nowhere, and my dad refused to spend another kobo on him. My elder brother also finished school but couldn’t find work and was stuck at home. They were all depending on my dad, but the pension could no longer go round, so I had to start supporting them with my allowance.

    Your allowance?

    Right after our wedding, my husband started giving me a personal allowance of ₦50,000 every month. Because we lived together and he took care of all household needs, I didn’t have urgent expenses. I began sending ₦10,000 home to my mum each month and used the rest for airtime, data, and casual personal spending.

    Around four months later, in 2022, the NYSC call-up came. I was posted to the same state I lived in the North, while my husband’s job was in a different state. Rather than staying alone in our house there, I moved into my parents’ home during my service year.

    That was when the financial weight truly landed on my shoulders.

    How so?

    My monthly income was the ₦33,000 NYSC allowance plus the ₦50,000 from my husband.

    If they paid my dad’s pension on the first of the month, by the seventh he would say he didn’t have money again. So I’d have to take money out of my own for food. Basically, I was feeding the house throughout my service year.

    Around the same time, another nightmare started with one of my younger brothers.

    Tell me about it

    He got entangled in heavy drug use, and he started having these episodes where he would just lose his mind. I still don’t understand what he was doing, but he completely messed up his head.

    Whenever he had an episode, he would run around the house where we were all living,  chasing everyone with knives. I was heavily pregnant at the time. During these episodes, I would beg our parents to push him out the gate and lock it, but they refused because of shame. They didn’t want the neighbours to know our brother was running mad. So, we were forced to lock ourselves inside with him, literally endangering our lives.

    The breaking point came when he took an axe and chopped down the bedroom door where my siblings and I had barricaded ourselves. We had to scream through the window for help. If he had broken through seconds earlier, he would have hacked someone to death.

    OMG. Did your family consider treatment?

    After that axe incident, I had to put my foot down and insist we send him to rehab. 

    My dad said, “Let’s try traditional medicine.” We went, spent money on medicine, and it didn’t work. When we brought up rehab again, my dad said he couldn’t even afford to feed the house, so how could he send somebody to rehab?

    My mum eventually pleaded with one of my dad’s friends, who offered to cover half the cost. The facility gave us a substantial discount, bringing the total to about ₦250,000 per month. He was supposed to stay there for three months. My mum raised ₦125,000 for the first month, and I had to pack my NYSC allawee, the allowance from my husband, and take a loan from someone to complete the money and take him to rehab.

    In the first month, he was remorseful and promised he would get clean. In the second month, my dad brought half, and I brought the other half. My dad’s pension was around ₦280,000, so imagine him taking ₦125,000 out of it. Me, on the other hand, was collecting loans left, right, and centre.

    Where were you getting the loans from?

    I never, ever take loans from loan apps. I have genuine, reliable friends who lend me soft loans with zero interest. I made sure to pay them back within a month or two, even if it meant coming up with excuses to ask my husband for extra cash.

    God, I was lying to my husband. I didn’t want to tell him about my family’s problems — it’s a pride thing — so I often had to lie to get more money. I also had my baby while still serving, and my husband increased my allowance to ₦80,000, so that helped.

    My brother spent three months in rehab, gained weight, and looked human again. He promised he was completely clean. But a few months after coming home, he relapsed and went right back to the drugs. 

    By then, my service year was over, and I had spent every single kobo I made that year on my family and his rehabilitation. I had nothing left to send him there again, so he just continued having his episodes.

    Sigh. Did you return to live with your husband after NYSC?

    Yes. This was now 2023. There was no more NYSC allawee, so my only income was the ₦80,000 from my husband. Still, I had to regularly send virtually all the money back home because problems kept arising.

    Siblings needed money for school, and the house needed support for food. I stopped buying things for myself because I saved every penny I had, knowing a problem would arise.

    Then, in 2024, my sister was withdrawn from university at the 300-level.

    Why was she withdrawn?

    Academic issues. She came home to join my brother, who had dropped out in 2021 and had just been sitting at home doing nothing.

    I became so worried about the two of them. My dad said he was done with them; he was tired and wasn’t going to pay their school bills anymore. I had to find a way to put them back in school because I couldn’t just have them sitting there. So, in early 2025, I got them into an open university programme.

    How did you fund it?

    I told my dad I would pay one person’s fees, and he would pay the other’s. He agreed. Around this time, my husband had increased my allowance to ₦120,000 due to inflation. However, I was now living on my own with my son because my husband worked in another state. 

    As a result, I had more household expenses to manage, in addition to my family’s expectations. Sometimes I’d take a loan of up to ₦200,000, send it home and pay it back little by little. My siblings’ education was an extra burden, but I just wanted them to get a degree and at least have a fighting chance.

    They got admission, and I paid their acceptance fees, but when it came time for actual registration, my dad flatly declared he didn’t have the money and wasn’t paying anything. And this registration was nearly ₦200,000 per person, about ₦400,000 in total. 

    I fell into a deep depression. I had ₦150,000 saved, so I had to take a ₦250,000 loan from a friend to make up the ₦400,000. I became so desperate that, in September 2025, I took up a teaching job at a private school for ₦60k a month. I got that job specifically to put all the money toward my siblings’ school fees and paying off the loan.

    Did your husband know you were funding your siblings’ education alone?

    When I started, I told him my dad and I agreed to split it. He said, “Oh, okay, cool.” He didn’t offer to contribute, and I understood. He shouldn’t be carrying my family’s responsibilities.

    The school fees are paid per semester, twice a year. After the initial ₦400k for the first semester, the second semester cost ₦140,000 each. I tried to beg my dad again, but he refused, and I had to pay it. I also still had to give them about ₦20k each for transport support for exams.

    After I paid the second-semester fees, I opened up to my husband about how my dad went back on his word, and he was like, “I know.”

    I said, “How did you know?”

    He said he knew something was going on because I was so frustrated, depressed, and angry all the time, but he allowed it because I didn’t say anything.

    Hmmm

    I was angry at him, but the anger was unfounded. It’s not his responsibility. I was just upset that he knew and let me be that frustrated, crying every day, thinking about how to get the money.

    To be fair, he had increased my allowance to ₦150,000 at some point. It would have been reasonable enough for my son and me. Yet, because of my obligations to my family, I’m starving myself. I buy a crate of eggs just so my son can eat one every day, while I eat nothing.

    In all of this, my family is not grateful. 

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    As in, they don’t appreciate the financial help?

    They feel like I should be doing it, that I should take responsibility for the family. Everyone thinks I’ve got it easy because I’m married. Even the two siblings I’m sponsoring completely messed up their results. One had a GPA of 0-point-something, and the other had a 1-point-something. 

    With all the sacrifices I’m making, it’s not yielding any results. I feel like I’m just wasting money, but I can’t stop. I have to try at least to set them up for success.

    Are you still teaching at that private school?

    No, I left there after three terms. I landed a civil service job in August and officially assumed duty this month, October. The salary is around ₦150,000, though I haven’t received my first salary yet.

    What are the plans for that salary when it lands?

    It is already gone, basically.

    My brother said there’s this fast-tracking thing they do at Open University where he can take an extra semester during the break. He wants me to pay for it so he can do three semesters in a year. That extra semester is going to cost like ₦150k.

    Plus, I also have debt I haven’t finished paying for their last school fees. I’m owing my friend ₦200k. So my salary already cannot even cover both.

    However, someone recently introduced me to a remote data annotation opportunity. We should have the onboarding call soon. They mentioned that I could earn between ₦50,000 and ₦70,000 a month, depending on how good I am at it. 

    If that pulls through, alongside my ₦150,000 civil service salary and the ₦150,000 monthly allowance from my husband, I might finally have room to breathe.

    What do your current typical monthly expenses look like?

    Right now, I only have my allowance, so it’s:

    Nairalife 396 expenses

    Whenever I have to pay my siblings’ school fees, I end up in debt. I take loans and pay them off small small. Then maybe after two weeks, I can tell my husband I don’t have money and get like ₦20k or ₦30k from him again.

    Do you have any savings?

    I do not have any type of savings. I’m just in debt.

    Sometimes I wake up in the middle of the night, and I can’t sleep. The debts are soft loans from friends, so nobody is on my neck, but I hate holding people’s money.

    How would you describe your relationship with money?

    It is absolutely terrible. I’m so scared of spending money on anything for myself.

    I see my siblings buying things. My sister just recently bought a pair of shoes for ₦20k, and I’m thinking, the same person I’m trying to scrape money for to go to school is the one buying shoes? She can buy aso-ebi of ₦50k, but I can’t do the same because there are bigger problems at home.

    My siblings are buying phones and taking care of themselves, but I can’t. I’m so scared of spending my own money on something that’s not for my family.

    Why do you feel you have to be the one to carry everyone?

    Right from when I was in primary school, my mum always made sure that, as the first daughter, I knew that I was responsible for my siblings. I can’t shake this feeling of being everybody’s caretaker. If I don’t do it, who’s going to do it? There’s no one.

    Honestly, I want to shake it off, but I also don’t want to, because if I don’t do it, everything is just going to be horrible for everyone. The only way I can fight it is to make more money. If I have enough money to go round, then I can do things for myself.

    Is your brother who struggled with addiction still dealing with it?

    I don’t believe he is completely clean, but thank God he hasn’t had any violent psychotic episodes recently. He got a job last year and earns about ₦100,000 a month.

    The best part is that he no longer asks me for money. He spends his earnings entirely on himself, and nobody at home dares to ask him for a dime. All I can pray for is that he doesn’t have any more episodes and that they can just live in peace.

    At what point do you think your family will be settled enough for you to worry less?

    When everyone is done with school. Our last-born is still in junior secondary school. Once my siblings are done with school and have jobs of their own, I will have so much peace.

    Is there an ideal amount you think you should be earning monthly?

    Honestly, I just want a job that pays ₦500k – ₦1m per month. It probably wouldn’t solve all the problems at home, but it would solve the bigger problems of making sure there’s food and that everyone is in school.

    Do you have any money regrets?

    Sometimes I regret getting married. If I hadn’t, I would have had more opportunities to hustle.

    I love my husband and my son, but there are things I can’t do because I’m married and have a family to think about. If I wasn’t married, I feel like I would have been able to grow more and make more money.

    What is something you want right now but cannot afford?

    I want to go for Umrah. It would cost me at least ₦4 million. I can’t think of any way to finance it right now, so I’m just praying that I’ll be able to afford it in the future.

    How would you rate your financial happiness on a scale of 1-10?

    1. I am not happy with my finances at all. I can’t afford the things I want. I legit can’t do anything for myself. Everything I have goes into family problems. I’m just not happy.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

    Subscribe to the newsletter here.

  • As Nigerians, we have an undeniable superpower: the ability to “manage” anything. We tape our phone chargers at a 45-degree angle just to get 10% battery. We squint through cracked phone screens that look like Spider-Man’s web. We even negotiate with our pressing irons before they decide to get hot.

    We’ve normalised the struggle because, let’s face it, the economy is doing its own thing, and every naira has to be carefully calculated. But at what point do we draw the line?

    If you are tired of settling for less, we have good news. Jumia Black Friday is live from now till November 30th, and the message this year is loud and clear: “No Manage Am.” Because honestly, “Upgrade no need cost.”

    With up to 60% off limited-quantity items, this is your chance to break the habit of suffering and smiling. Here is exactly how to upgrade your life without breaking the bank on Jumia this season:

    Stay Awake for Friday Midnight Launch

    Every Friday during the campaign, the Jumia app will be a battlefield of savings. From exactly 12:00 AM, high-value discounts will be automatically applied at checkout on a first-come, first-served basis. Throw in mega flash sales and random discounts dropping throughout the day, and you have every reason to set your midnight alarms. Sleep is for those who are still managing. In fact, be on the Jumia app from 11:59 pm every Thursday night.

    And once the day breaks on Friday morning, the enjoyment continues with several discounts throughout the day.

    Mark your calendars for brand days

    Upgrading isn’t just about gadgets; it is about your skincare, home appliances, and everything in between. Throughout the campaign, watch out for special “Brand Days.” Top-tier brands like Nivea, Skyrun, Xiaomi, and many more will be slashing prices on their products for select days. If you’ve been eyeing a new fridge or wanting to restock your skincare routine, wait for their dedicated day and strike. Go big or don’t go at all!

    Stretch your fingers for the 7 PM “Snatch It” challenge

    Every single day from now till Nov 30 at exactly 7 PM, Jumia is randomly putting 10 premium, high-demand items up for grabs. These items are in very limited supply, so the very first customer to check them out wins. It is the ultimate test of fastest-fingers-first. Warm up those thumbs.

    Become a detective in the daily scavenger hunt

    Who doesn’t love a good treasure hunt, especially when the treasure is practically free? Jumia has hidden 200 “mystery boxes” throughout the app, featuring premium items discounted by a whopping 99%. The rules are simple: Find it. Keep it. You can win up to 3 times during the entire campaign, so get ready to scour the app like you’re looking for missing money. 

    Go live for the 60s Jumia haul challenge

    Are you a fast shopper? Can you perform under pressure? Jumia is challenging you to shop for your favourite items and check them out in 60 seconds flat while streaming live on TikTok. If you can beat the clock and complete the 60s Jumia Haul Challenge, you get a 100% discounted shopping voucher. Yes, your entire bill is on them!

    Download or update your Jumia app, get your internet connection ready, and prepare to shop like the main character

  • Some people wait until a relationship is ending to say the most hurtful things imaginable.

    These Nigerians share some of the cruelest things their exes said when they broke up. Here’s what they said.

    “It was fun while it lasted. Thank you.”

    He said, while ending our four-year relationship because I posted someone’s convocation photos. – Nafisat* 20

    “I never loved you,”

    she said in a text message at 6:00 a.m., while I was mourning the loss of a loved one. – Bolaji* 23

    “You’re not the kind of woman I see myself marrying.”

    He said, while insisting I was stubborn and outspoken. The same qualities he claimed to love when we first met. – Daniella* 29

    “She’s a girl. It doesn’t count.”

    I confronted her for flirting with women while we were together. – Micheal* 31

    “I hope you find someone who can tolerate you.”

    She said, after listing out all the parts of my personality she found irritating. – Jacob* 31

    “I’m sorry, but I’ll never love you the way you love me.”

    She said, while confessing that she was still in love with her ex. – Steven* 29

    “I was happier before I met you.”

    He said, while insisting I never brought him a moment of joy in our six months together. – Demilade* 30

    “I’m just not attracted to you anymore,”

    he said, after I put on weight and my body changed. – Adeola* 31

    “Can’t you do what your mates are doing?”

    She said, right before my job interview, because I couldn’t send her the money she asked for. – Kemi* 24

    “You’ve never made me feel things like he does,”

    She said, when I confronted her for sleeping with her best friend. – David* 37

    “Even if you give me money, I won’t come back.”

    He said, when I called him and asked to try again. – Labake* 26


    Read Also: 9 Nigerians on the Wildest Things Their Absentee Dad Said to Them


  • Long before a relationship hits the rocks, there are usually little signs that pile up until you’re feeling more frustrated than happy in the relationship. 

    Recognising these signs early can help you figure out what’s bothering you and have an honest conversation with your partner before resentment sets in. Here are signs you could be experiencing relationship burnout

    1. You no longer care about resolving disagreements

    You’ve stopped trying to get your point across whenever you fight. These days, you’d rather say “you’re right” just to end the conversation, even when you don’t agree.

    2. Spending time together feels like a chore

    You no longer count down to your next date or look forward to plans with your partner. In fact,  when those plans fall through, you feel more relieved than disappointed. 

    3. You keep forgetting to text them

    You can go hours without replying to their messages, and sometimes you forget to respond altogether. When you text, you have little to say and don’t feel the need to tell them about every little thing happening in your day.

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    4. You’re becoming less affectionate

    You don’t reach for your partner as often as you used to. The random cuddles and kisses are becoming less frequent. Even when you get intimate, it doesn’t feel as great as it once did.

    5. You’ve started romanticising the past

    You keep thinking about how good things were at the beginning of your relationship. Even that ex you swore you’d never go back to is looking a little less terrible.

    6. You look forward to having the house to yourself

    When your partner travels or has other plans, you secretly enjoy having the house to yourself. You miss them, of course, but you’re also in no hurry for them to come back.

    7. You no longer picture your partner in your future

    There was a time when you couldn’t imagine a future without your partner. Now, when you daydream about the future, they barely feature in it.


    Read Next: 6 Nigerians Share Why They Rejected Public Proposals

  • Lagos Fashion Week brings together some of the most exciting names in Nigerian fashion, giving designers a platform to showcase their creativity and the stories behind their work. This year, several women-owned brands took to the runway, presenting collections shaped by approaches to craftsmanship, culture, sustainability, and contemporary style.

    Beyond the clothes, there are women building these labels, developing distinct creative identities and making their mark on the fashion industry.

    Here are some of the women behind the brands that walked Lagos Fashion Week 2026.

    1. Kiléntár 

    Lagos Fashion Week

    Founded in 2020 by Michelle Adepoju, the luxury womenswear brand combines traditional African textile craftsmanship with contemporary design, working with female artisans across the region to create its fabrics and garments. It uses organically grown cotton and handwoven textiles, with a particular focus on preserving traditional skills while creating distinctive pieces for the modern woman. 

    Price Range: ₦200,000-1,000,000

    Where to Buy: kilentar.com

    2. IAMISIGO

    Nigerian designer and creative director Bubu Ogisi established IAMISIGO in 2009 as a platform to explore African heritage, indigenous craftsmanship, and cultural identity through fashion. Known for its experimental approach to design, IAMISIGO combines unconventional materials, intricate textures and sculptural silhouettes to create pieces that blur the lines between fashion and wearable art. 

    Price Range: $150-2,700

    Where to Buy: iamisigo.com 

    3. Mulãwwan

    Nigerian designer Hameedah Aminu established Mulãwwan in 2023. The brand creates contemporary clothing that combines vibrant colours, distinctive silhouettes and traditional craftsmanship. Its collections feature handwoven and hand-dyed garments made with carefully sourced deadstock fabrics, alongside accessories such as hand-carved Iroko wooden clutches. Mulãwwan also explores modest fashion through designs that balance elegance and artistic expression.

    Price Range: ₦ 88,000-500,000

    Where to Buy: mulawwan.com 

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    You’ll Love: 10 Incredible Women DJs Every New Raver Needs to Know


    4. Tuntunre

    Established by Temilade Salami, a climate advocate, in 2026, Tuntunre transforms discarded denim into contemporary clothing, bags and accessories, giving unwanted textiles a second life. Through its upcycling process, Tuntunre combines functional design with environmental responsibility while creating opportunities for women artisans. 

    Price Range: ₦ 40,000-300,000

    Where to Buy: tuntunre.com 

    5. Ibilola Ogundipe

    Nigerian fashion designer Ibilola Ogundipe established her eponymous womenswear brand in 2016. The Lagos-based label creates sophisticated, functional clothing designed to accommodate different body types, with offerings spanning ready-to-wear, bespoke outfits and custom aso-ebi. Its design approach combines femininity with contemporary silhouettes, featuring statement sleeves, intentional draping, rich textures and intricate embellishments. The brand also explores colour and craftsmanship in its collections, creating pieces for both everyday dressing and special occasions.

    Price Range: $89-857

    Where to Buy: ibilolaogundipe.com 

    6. Hertunba

    Founded by Florentina Agu in 2020, Hertunba is a Nigerian womenswear brand that combines contemporary design with traditional African textiles, including Akwete and Aso-Oke. The brand incorporates handweaving, beading and upcycled fabrics into its designs, with a focus on sustainability and craftsmanship. It also works with local women artisans, creating employment opportunities and supporting women’s empowerment.

    Price Range: ₦ 270,000-877,000

    Where to Buy: Hertunba.com 


    Next Read: How Much Does It Cost to Make Your Hair in Nigeria? — We Asked Hairstylists in 4 Cities


  • Love Life is a Zikoko weekly series about love, relationships, situationships, entanglements and everything in between.


    Maleek (Late 20s) and Fridaus (Mid 20s) met through a mutual friend in August 2025. 

    On this week’s Love Life, they talk about a first DM that included his intention to meet her dad, a relationship “onboarding” session with notebooks and pens, and getting married six months later before she moved abroad for her master’s.

    If you want to share your own Love Life story, fill out this form.


    What’s your earliest memory of each other?

    Maleek: August 2025. A mutual friend called me and said she had a friend who’d be a perfect match for me. She sent me Fridaus’s Instagram page, and I stayed on it for the next five to ten minutes. I kept asking myself, “Where has this one been?” Then I went straight into her DMs, introduced myself and we started talking from that day.

    Fridaus: My earliest memory of Maleek goes back further. I’d watched Maleek’s content on social media for years. I remember one particular post he’d made about how a lot of people often mispronounce and spoil Muslim names. The video went viral, and many Muslims, including myself, could relate to it. I think I followed his account after that video; I really liked his sense of humour. At the time, I also kept a list of my celebrity crushes, and I’d always tell my friends he was number one or number three, depending on the week. It was a running joke, but I did think he was cute. Then the DM happened.

    Let’s talk about that.

    Fridaus: I had just gotten home from work when it came in. He was the last person I expected to get a message from, so I didn’t know how to act for a few minutes. I eventually told my friends that he had just DMed me, and all four of us gathered in my room and read the message together. When I typed a reply, they were like, “No, don’t say that, say this.” It was so hilarious because we analysed every word in that reply. In the end, we agreed that I should keep it casual. I said, “Hey, I’m fine,” and the conversation flowed from there. He even made a joke about meeting my dad from that first day.

    Maleek: It was easier to converse because my friend had already told me about Fridaus, so I decided to be direct. I said hi, asked how she was doing, and told her I’d have typed the usual “I stumbled on your page,” but that would be a lie. I said God probably directed me there, that I wanted a conversation, and that if it went well, maybe someday I’d meet her daddy.

    We chatted on Instagram for about 30 minutes, and I asked for her number. She gave it to me after a little persuasion.

    Fridaus: I wouldn’t say he had to do a lot of persuasion, though. I also like to be direct. When I’m ready to give something a try, I don’t waste time. His little pitch was convincing, so I wanted him to have my number. We spoke on the phone for hours that night.

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    Seems you guys got on to business pretty fast. How did things progress over the next few days?

    Maleek: Our first phone conversation went so well that I could tell we clicked. I figured we were both intentional people with a clear eye for what we wanted. I also joke a lot, and I need the person I’m talking to to get my jokes, and Fridaus did. 

    But after what we both knew was a good conversation, I didn’t follow up the next morning. 

    Fridaus: Radio silence was crazy to me. He could have sent a “good morning” and left it there. Then I started wondering if I’d blown our conversation out of proportion and it only went as well as I thought in my head. But I also didn’t want to text first. 

    In Nigeria, a woman walks a thin line between being upfront and being pushy. So I told myself, “Leave this man alone.” Then he eventually texted me around 3:30 p.m. after Jumat service, and I thought, “Can you imagine?”

    Maleek: To be fair, I didn’t want to look desperate or like I was love bombing. I didn’t know that was a problem. 

    By the third day, though,  I wanted to meet her, since we both live in Lagos. She’d told me she was going to her parents’ house for the weekend, so I asked when she’d be back. She said Sunday. I asked if she could leave early so we could see each other, and she asked, “Is this you asking me on a date?” I said yes.

    Curious, Fridaus. Did you have any concerns about his social media popularity during this time?

    Fridaus: A bit. But our mutual friend who introduced us told me he’s a gentleman who doesn’t entertain women. My mum also had her own opinion of Maleek, especially when she learnt about his line of work. When I told her I was going on a date with him, she said, “Ah, you want to follow influencer?” Those words stayed in my head and stirred questions that I hadn’t even considered asking before. I asked him about exes and whether he still kept in touch with anyone, and his answers were reassuring.

    Maleek: One funny thing is how she also asked about my genotype on the second day of talking. Nobody asks that unless they’re serious, so I thought, “She’s as serious as I am.”

    Got it. Let’s talk about the first date. How did that go? 

    Fridaus: I called my friends and sisters on video to pick an outfit. On Sunday, when he texted that he’d arrived, my stomach was moving. I thought, “Why am I going out with a stranger I met on the internet?” My friend did my makeup, and we fought because I didn’t like the eyeshadow. But that was just the nerves talking. I remember walking to his car so slowly, because part of me wanted to go back inside and cancel the entire thing. But I pressed on until I settled inside his car. It was a short drive, but we barely had any conversation. I was definitely shy; I don’t know if he’d admit he felt the same way.

    Maleek: I wasn’t shy. I was in awe from the moment I saw her walking towards the car ever so majestically. When she got into the car, she smelled so nice, and I think I was mostly taking it all in. Her presence, her beauty and the fact that this was happening.

    Fridaus: We eventually got to the restaurant in VI, and it was a really beautiful spot that was surprisingly almost empty on a Sunday evening. A couple left within minutes of our arrival, so it was just the two of us. 

    Maleek told jokes, I laughed, and my cheeks hurt from smiling. Singers came to our table and sang love songs. We could see the sun setting from our seats. 

    Maleek: It felt like a scene from a romcom movie. We even danced to one of those songs at our wedding, because it held that much significance. After dinner, we went to a movie premiere I had to cover for work. Every part of that day just felt perfect, and I think it was the sign I needed to commit fully.

    Sweet. And how did things progress?

    Maleek: We went on a couple more dates. I go to a comedy club every Wednesday night to calm my nerves, so I always took her along. I can’t remember if I asked before or after one of the shows, but I asked her to be my girlfriend, and she said yes.

    Fridaus: Maleek has actually missed a few things. So two weeks after the first date, we’d attended previous comedy night shows, and it had become a midweek ritual for us. He asked me out on our third time at the comedy club.  He’d picked me up from my office that day. We had a good time and ate something there. Then, in the car on the way home, he said, “Before I take you home, I want to talk to you.” 

    He explained that he didn’t want to be too forward, and that if I wanted to take things slower, that was fine, but he needed to say it for his own peace of mind. Then he asked me to be his girlfriend, and I said yes. We shared a hug, and he drove me home.

    Nice. Let’s talk about the early days of the relationship. What were they like?

    Fridaus: Butterflies and rainbows. We went everywhere together. The weekend after we became official, we went to a park for a picnic. He doesn’t like sitting on the floor, so we sat on a bench. That date was a sort of onboarding session. I brought books and pens, and I put the topics in blocks. We talked about his goals, his three-year and five-year plans, how much we each earn, our families, whether there are any illnesses in the family, and what we expected from each other. I saved the conversation about no sex before marriage and the one about finances for the end, because I wondered if bringing them up was too much.

    Maleek: I’d never seen anything like it. My wife is a corporate person, so she brought a template to how we operated. But it helped us move fast, because we knew what each of us wanted.

    We both believed in no sex before marriage, and we wanted to know each other outside of intimacy. We agreed we wouldn’t have kids early. We both had two- or three-year plans, and agreed that kids are expensive. We agreed it was important to learn how to be husband and wife before we became daddy and mummy. There were other things we talked about, but they’re personal.

    The early days were perfect. We saw each other almost every day, went on movie dates, and travelled out of Lagos. 

    Fridaus: A lot of what we planned didn’t go according to plan. But we set our goals early, so even when we dropped some things along the way, we still hit those goals together.

    Maleek: But we also noticed things about each other, and we had our first fights.

    What did you notice about each other?

    Maleek: Fridaus is a planner while I live on vibes. She wants to finish her work before the next day, even if that means staying past 6 p.m. There’re times I almost have to force her to close her laptop. 

    Also, because she’s a thorough planner, when things don’t go as planned, she takes it way too seriously. I’d tell her it wasn’t that deep, and we could consider our next options, but she never liked that. We fought about that a lot, until we eventually had to find a middle ground. I’m also very disorganised; I think that’s something she’ll definitely mention.

    Fridaus: He makes me sound like I have OCD, and I don’t. I just think everything should have a home. The first time I visited his house, he kept hiding his room from me. He’s done a good job of getting his siblings to put the living room in order; he had no idea that I’d ask to enter his room. When I got in, it was a complete mess. I genuinely asked myself how he could sleep there. His disorderliness is something we’ve struggled with a lot. 

    I also noticed that Maleek wasn’t the best gifter. He doesn’t spontaneously buy me things or order lunch for me at work. I’m a Nigerian girl; these things count for us. I, on the other hand, buy him things even without asking. I knew I’d hold it against him if I stayed quiet, so I told him.

    Maleek: I didn’t grow up seeing my parents buy each other gifts, so it wasn’t in my dictionary. I just assumed sending money was enough, but Fridaus cared about the thought behind it, and she was honest about how she felt. 

    These days, I set a reminder for when I get paid, so I can set aside money for her gift. I’m getting used to it.

    Fridaus had earlier mentioned her mum’s concerns about your online fame. How did you both decide how much of the relationship to share online?

    Maleek: I have thick skin when it comes to social media, but I didn’t know if Fridaus could handle it. I’d have been fine keeping our relationship offline, but I asked what she thought. So we agreed to take things slowly. We started posting photos of us on dates without showing her face, and people had their guesses. Some people insisted she was one of my mutuals. 

    After we got engaged, we revisited the conversation and agreed on how we wanted to soft-launch her identity. I told her that if I tagged her, her phone would scatter with notifications, so she should make her page private first. When I posted the engagement photo, she got about 5,000 follow requests in one day.

    Fridaus: I was overwhelmed. I barely put myself out there. But when Maleek explained how brand deals work and how social media is a career for him, I found it interesting. I decided that if I already had this huge following, I should make something of it. We never sat down to decide that I’d become an influencer. It just happened.

    Speaking of your engagement, when did the marriage conversation come up?

    Maleek: Around the fourth or fifth month, but I’d known earlier that I wanted to spend the rest of my life with Fridaus. After the relationship onboarding we had months ago, I met her family and her sisters, and I saw everything I’d always imagined in a wife. I started calling her my wife in the second month, and she’d laugh it off. But I was serious and knew what I wanted.

    We planned to do a nikah first and have the wedding in two years. But things moved faster than we’d intended.

    Fridaus: Actually, my plans moved up. I’d wanted to work for two years before my master’s, but my job was becoming overwhelming and I needed a breather. I applied to schools hoping I’d get a scholarship. Lo and behold, that was exactly what happened.

    When I got the scholarship, I told Maleek I wanted to take the opportunity. But I was also deeply in love, and I didn’t want our love to hang in the air while I was abroad. We’d built something serious in a short while, and I couldn’t imagine throwing it all away. At that point, we knew everything about each other and had met each other’s families. Marriage felt like the natural next step.

    Maleek: We wanted a small nikah around February, but our parents said no. They wanted a meeting first, and they asked why we were rushing. They also wanted a big party, and we wanted around 100 guests. They needed to approve of both of us. In the end, we got married in April 2026.

    Nice. So, did you guys transition to long-distance immediately?

    Maleek: We lived together for about four or five months. Then she left for Canada, and I almost didn’t know how to live anymore. I’d tailored my schedule around hers. It got to a point that I’d always ask her before I even accepted a job.

    Fridaus: I’ll always maintain that long distance is the worst thing that can ever happen to anybody. Some days we talk until midnight in both our time zones, and we ask each other, “Why did we decide to do this?” But I couldn’t do this with anyone else. The trust between us and the communication have made it all work in our favour. If anything, long distance shows me how resilient we are.

    Maleek: I think it’s also bearable because our long-distance has an end date, and it’s a sacrifice for our future. I planned to fly in and out to see her, but some policy changes made that harder, so we decided to let her finish her degree first. At the end of the day,  marriage shouldn’t stop anyone from achieving their goals. However uncomfortable this phase is, we know it’s not permanent.

    Fair enough. It’s been over one year of being together. What’s the best thing about being with each other?

    Maleek: The friendship. I don’t have many friends. I can stay home from Monday to Friday without seeing anyone, and Fridaus is my guy. I also love her family. I still see her mum often, and her family feels like mine. That’s something rare; you won’t always find it with everybody.

    Fridaus: I’d say the friendship too, and the romance. Sometimes, I scroll through my gallery and think, “We look so good together.” I love how openly we communicate without blaming each other. Maleek also takes corrections well. Before I get angry or worked up about an issue, he’s quick to say, “I’m sorry, I didn’t notice.” He doesn’t give me a chance to fight.

    That doesn’t mean he doesn’t call me out when I do something I shouldn’t, especially around religious issues. I’m stubborn, but he never attacks me. He speaks out of love, and he makes me want to listen. Now when I make a decision, I think about God and about Maleek.

    On a scale of 1 to 10, how would you rate your love life?

    Maleek: 15. Since I was 11 or 12, I’ve had a picture of my wife, how she’d look, how she’d speak, the family she’d come from, and how she’d treat people when nobody’s watching. Fridaus is that picture. Thinking about her makes me happy. She balances my nervous system.

    Fridaus: 10. I prayed for a man who loves God and loves me, and I had a long checklist. Maleek ticked every box. I didn’t set a timeline, and God brought him at the time I needed him most. I can’t do long-distance with anyone else. It works because it’s Maleek.

    If you want to share your own Love Life story, fill out this form.


    If you’ve enjoyed reading Love Life, our flagship series on love, heartbreak, and relationships, we have exciting news. We’ve partnered with Cassava Republic to publish a book based on the flagship. Coming January 2026, it’s about to be your favourite book.

    Pre-order now and be the first to read it.

  • GridLocked is a daily pop culture guessing game built for Nigerians. Every weekday by 9am, you’ll get six clues, sixty seconds, and an answer only a Nigerian would know.


    Today’s GridLocked is a sony.

    How many clues do you need to get it right? 👀

    Share your result when done, but don’t spoil the answer for others. (Missed the last GridLocked? Play it here.)

    05 NOVEMBER 2026

    Come back every weekday by 9am for a new grid or subscribe to Z Daily, Zikoko’s daily newsletter, to get new GridLocked puzzles, real Nigerian stories and other fun content in your inbox.


    How to Play GridLocked

    • The Goal: Guess the answer for the day before time runs out. (The answer could be a Nigerian person, place, song, movie, or even slang.)
    • The Lock: You cannot type a guess until you have revealed at least one tile (clue).
    • The Reveal: Tap any tile to reveal a clue. Every clue describes the answer for the day. The fewer tiles you flip, the better.
    • The Clock: You have 60 seconds to guess right. The timer starts the moment you flip your first tile. (You get multiple guesses.)

    The GridLocked Squares: What Do They Mean?

    When the game ends, you see your guess count, total time spent, and the number of tiles flipped. The tiles are shown as white and purple squares.

    • ⬜ (White) = A tile you flipped
    • 🟪 (Purple) = A tile you left closed

    The fewer white tiles you have, the better your result.

    • Best Result = ⬜🟪🟪🟪🟪🟪 | Guesses: 1 (Only needed one clue and one guess to get it right)

  • After years of telling Nigerians to endure economic reforms, the Tinubu administration has recently become quite interested in making life a little easier.

    In October alone, the Federal Government announced a temporary petrol discount at Nigerian National Petroleum Company (NNPC) Limited stations, agreed to pay federal workers a monthly transport allowance for six months and introduced a new cash relief programme for vulnerable households, among other things.

    Photo: The Guardian

    The rush hour palliatives 

    The latest round of relief announcements began gathering pace in October, as rising global oil prices put fresh pressure on petrol costs.

    On October 8 2026, Finance Minister Taiwo Oyedele announced that NNPC Retail would temporarily forgo its petrol retail profit margin and sell fuel at cost for 30 days. The arrangement was intended to cushion the impact of rising global crude oil prices, with commercial transport operators among those expected to benefit.

    NNPC also extended its ₦66-per-litre Independence Day discount until October 31. The Company stressed that the promotion was a temporary customer relief measure, not a return to petrol subsidy.

    The Federal Government announced other measures alongside the petrol discount. These included plans to expand CNG deployment, increase funding for cash transfers and reduce some taxes and levies affecting transport and logistics.

    Then came the workers’ allowance

    Following negotiations with the Nigeria Labour Congress (NLC), the government agreed on October 28 to pay public service workers ₦70,000 monthly for six months, beginning in November. The issue had already featured in talks between the government and organised labour in May, when the NLC sought a transport allowance to cushion the high cost of transportation. The October agreement also covered outstanding allowance arrears and other workers’ welfare issues.

    Two days later, on Friday, October 30, the Minister of Humanitarian Affairs and Poverty Reduction, Bernard Doro, announced the commencement of the National Emergency Relief and Stabilisation Intervention (NERSI). The programme is expected to provide ₦50,000 to selected poor and vulnerable households.

    However, the minister’s October 30 statement described it as a monthly payment, but the programme’s website currently describes the ₦50,000 support as a one-off grant. This means that many Nigerians don’t know exactly what to expect.

    Another thing to note is that beneficiaries are selected from verified national identity records and the National Social Register (NSR), then screened to reach poor and vulnerable households. Meaning not everyone will be selected. 

    The announcements have come in quick succession, and they cover different groups of Nigerians. However, millions of people who use public transport, work in the private sector, run small businesses, or are unregistered are still left to manage rising costs without any direct allowance.

    Nigerians have been enduring the reforms since 2023

    Tinubu’s economic reforms began with a rather memorable announcement at his inauguration on May 29, 2023. Within minutes of becoming president, he declared that the petrol subsidy was gone.

    The subsidy had become a major drain on public finances, and removing it was widely seen as necessary to reduce government spending and free up money for other priorities. But the way the decision was announced and carried out left Nigerians facing a sudden jump in petrol prices, with little immediate support to help them cope

    Petrol prices rose sharply, and the cost of transportation followed. Food prices also climbed as businesses passed higher operating and distribution costs to consumers. The naira’s subsequent depreciation added another mountain of pressure to household budgets.

    In 2024, Tinubu introduced cash transfers and other palliative measures to cushion the effects of subsidy removal. However, the rollout faced questions about beneficiary selection, transparency and whether the support was reaching enough households.

    The hardship never left Nigerians. The World Bank’s October 2026 Nigeria Development Update (NDU) says poverty remains high, even as the country’s economic position has improved in some areas. It also notes that the benefits of economic stabilisation have yet to translate into better living conditions for many households.

    The World Bank had also estimated that 69.6% of Nigerians lived below the lower-middle-income poverty line of $4.20 per day in 2025. Food inflation and weak income growth continue to put pressure on households.

    For many Nigerians, the economic recovery the government talks about is still difficult to find in their bank accounts and market baskets.


    The Big Daily is your weekday shortcut to the biggest news shaping Nigeria. We cut through the noise, connect the dots, and explain why the news actually matters, all in one quick read.


    Is Tinubu playing the 2027 card? 

    Anyone familiar with the messaging of the current administration might find these latest acknowledgements of suffering and relief efforts surprising, seeing as the government has spent much of its time explaining why Nigerians must endure economic hardship for the country to get better. 

    With the 2027 general elections just a matter of weeks away, the timing of the latest announcements seems fishy. The Financial Times seems to agree. On October 10, the news organisation described the petrol discount as a “pre-election sweetener.” 

    A BusinessDay October 19 Editorial also questioned the timing and sustainability of the discount, and cautioned that electoral considerations alone do not establish the government’s intention. The government, meanwhile, said it was responding to global oil market pressures.

    The administration has spent years asking Nigerians to be patient with its reforms. At times, senior officials have also pushed back against complaints of severe hardship in the country. On June 23, 2023, presidential spokesman Onanuga said he did not see the level of hunger Nigerians complained about and defended the administration’s reforms.

    On May 8, 2024, Daniel Bwala said Nigerians should adjust to the economic realities, saying the hardship would not last forever. He essentially downplayed public complaints about the cost of living. 

    As another election approaches, the government is not only acknowledging the hardship; it is also announcing measures intended to put money back into some people’s pockets or reduce their expenses.

    Will Nigerians actually feel the difference?

    A ₦70,000 transport allowance sounds great until you remember that it covers federal public servants for only six months. A private-sector worker making the same daily commute does not automatically qualify.

    The NNPC petrol discount was also temporary and limited to its retail stations. It did not establish a uniform petrol price across the country, and its announced 30-day period has ended.

    The NERSI grant beneficiaries are selected from verified record books, and it’s a one-time payment.

    Amidst all this, the World Bank has repeatedly called for better-targeted support to vulnerable households as Nigeria implements its economic reforms.  That is a much bigger assignment than announcing a few discounts and allowances.

    Nigerians hold all the cards

    The Tinubu administration still has time to convince Nigerians that its reforms can deliver the better living conditions it promised. But people need more than another round of speeches about economic recovery.

    With the 2027 elections fast approaching, the government has every reason to want voters to notice its efforts. Citizens, however, have their own scorecard. They will look at food prices, transport costs, their salaries, and how much money remains after paying their bills.

    A few months of allowances and temporary discounts may make the headlines. But do they make life meaningful for Nigerians?

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  • Fashion enthusiasts know that a good outfit day is more than just finding the perfect fit. Confidence elevates the look, and how you care for yourself plays a part in your overall composure.

    At Lagos Fashion Week 2026, NIVEA brought personal care into the fashion conversation with its Black & White Invisible runway showcase, a panel discussing the connection between grooming and personal style, and brand activations. Because looking good is one thing, but feeling good in what you wear is where it’s really at. 

    Here are five ways NIVEA showed up and proved that personal care will always be in fashion.

    1. It gave black-and-white fashion its own runway moment

    Nivea at Lagos Fashion Week 2026

    NIVEA brought its Black & White Invisible range to the runway with a showcase designed around classic black-and-white looks. The outfits, designed by Fruche, drew inspiration from the range’s promise to help protect clothes from white deodorant marks and yellow stains.

    It was a stylish way to bring a familiar wardrobe concern into the fashion conversation. After all, no one wants to go about their day with pesky white deodorant marks on their favourite outfits.

    2. It brought a surprise twist to the runway show

    When you think of a fashion runway show, you think clothes. However, NIVEA added a little surprise product demonstration to the mix. As models walked the runway in Fruche’s designs, they also sprayed NIVEA Black & White Invisible.

    It was an unexpected way to introduce the product to the audience and show how something as everyday as deodorant can boost confidence and elevate an entire look.

    3. It reminded everyone why black and white outfits deserve extra care

    Black and white outfits are wardrobe staples, but they come with their own little struggles. You have to worry about potential white marks on black clothes and yellowish stains on white.

    NIVEA Black & White Invisible is designed to help prevent both, with anti-white-mark protection for black clothing and anti-yellow-stain protection for white clothing. The range also offers sweat and odour protection and comes in roll-on and spray formats for men and women.

    Basically, you can spend less time worrying about deodorant stains and more time enjoying your outfit.

    4. It got Kie Kie, Akin Faminu and Stan Nze talking about confidence

    Beyond the runway, NIVEA also sponsored a panel session titled “Wearable Confidence: The Intersection of Skincare, Body Care and Personal Style.”

    Moderated by Nnenna Onoh (Category Brand Manager, Personal Care, CEWA Beiersdorf), the conversation featured celebrity faves Kie Kie, Akin Faminu and Stan Nze.

    The speakers discussed how grooming, skincare and personal care influence confidence and self-expression. They also challenged the idea that skincare is only for women, making the case that looking after yourself is everyone’s business.

    5. It made a case for feeling good in whatever colour you choose

    Whether you’re an all-black-everything person or someone who loves a crisp white outfit, your clothes should let you express yourself without unnecessary worries.

    That’s the idea behind NIVEA Black & White Invisible. Its anti-stain protection, alongside sweat and odour protection, is designed to make getting dressed a little less stressful. Selected products in the range also offer up to 48-hour antiperspirant protection.

    With its runway showcase and panel that brought together voices from fashion, entertainment, and lifestyle, NIVEA sparked a conversation about making personal care part of everyone’s routine. Whether your style is laid-back or full-on fashion week, feeling good in what you wear matters.


  • If someone handed you 100 million naira right now, would you make your own film or start a production company? Or would you be like me and spend 1 million on shawarma for all your friends first?

    That was the question that opened the first panel I attended on Day 3 of AFRIFF, at the film and content market, where I’d shown up ready to take on the day. Film is Business: Building Sustainable Production Companies was one of the most honest panels I’ve sat through at the festival so far.

    Usually, when experts are handed a mic on these stages, you can feel a sheen of unintended fakeness. They hold words back, self-censor, count their thoughts. It’s not an indictment, it’s just how these panels tend to go. Today was different.

    afriff

    Three producers including Joy Odiete, CEO of Blue Pictures Entertainment, laid out the realities of producing in an age where content moves fast and money moves faster. They urged building a tiered portfolio: cinema releases, festival films, micro dramas, YouTube movies and more. Their core message was that spending should never be emotional. Odiete stressed the need for a cap on every expenditure, and she broke down what a producer actually earns from a theatrical release: roughly 28 million of every 100 million, with the rest going to exhibitors and distributors. The model is unforgiving, but the panel drove that point home without making it feel hopeless. It gave dreams a path to a more realistic existence.

    The next panel took us to Europe with Alice Labadie and Francis Nebot, French producers behind Juju Stories, My Father’s Shadow and La Bola Negra. Their session showed that acquiring a film has no set rhythm or rhyme. Alice picked up My Father’s Shadow at the script stage after watching Akinola Davies Jr.’s short film Lizard on her phone. Francis then waded into the murky waters of French financing: sharing how much work must remain in France when taking French money for production. Long story short, there’s money, but you’ll have to work hard and pray for some luck. Tu comprends? I hope so, because that’s the best I can offer.

    afriff

    After that, I stepped out to meet a new friend who can’t get enough of the Nigerian film scene. He quizzed me about how films get made here with a child-like curiosity, hoping to take something back home. The conversation made me self-assess. I’m so used to talking about Nollywood with fellow Nigerian film people that explaining it to someone from another country forced me to slow down and break down the peculiarities of Nigerian filmmaking. In summary: e no easy, mehn.

    My last panel of the day was Women Leading Africa’s Creative Future. It was fairly standard, with the same kinds of questions you’ll expect from gendered panels and the same answers, until near the end. Ini Edo was talking about starting small as a filmmaker when Iyabo Ojo pushed back, saying: money is best spent on assured ventures, which cut against Ini Edo’s. The tension energised a somewhat dull room. After a day of constant nodding, a disagreement was a welcome change of pace. And yes, I was on Ini Edo’s side, because 

    I spent the next hour with fellow media folks, turning a corner of the venue into a makeshift press room. We worked, ate and talked while waiting for a ride to Landmark for the screenings. One conversation is still swirling in my mind: Seyi Lasisi asked whether these festivals are pushing our industry to contort itself in ways it has never done, and whether authenticity gets sacrificed in the process. None of us had an answer. But that thread will always remain in my mind whenever another tussle breaks out between festival filmmakers and the mainstream ones.

    At Landmark, I found the nearest coffee shop, bought an espresso shot to chase away the exhaustion, and went in for Adanne. Directed by Orobosa Ikponmwen, the film stars Onyinye Odokoro as a woman caught between the way her mother shaped her and the ripple effect on her own daughter. It’s steeped in Igbo pride and emotion, and it never retreats into cynicism. 

    Next was Which Way, directed by Jide Okeke, about a tormented man running from a past that threatens to destroy his family. It was one of the most unusual screening experiences I’ve had at AFRIFF. I went in knowing nothing, and about twenty minutes in, the film reveals its genre in a sequence so bewildering it both stuns and impresses. I’m not spoiling it, so please don’t yell at me.

    Midway through, a friend who doesn’t watch Nollywood found me, and we finished the film together, praising the director’s eye for a shot while staying stunned at the story’s place in its genre. They had fulfilled their one Nollywood film a year quota thanks to me.

    That was the end of Day 3 for me. I trooped to my ride home, still wide-eyed from the espresso, wondering who would give me 100 million naira. The shawarma is on me.

    See you on Day 4.

  • An idea can be exciting, a product can work, and technology can make almost anything possible. But does the solution address a real problem? Who needs it? And will it deliver value beyond the excitement of building it? These were some of the questions at the heart of Qubators Global Conference (QGC) 2026, which brought together thousands of virtual attendees from across the globe on Saturday, 17 October 2026.

    Themed “Building with Purpose: Purpose, Innovation, and Impact,” the conference challenged founders, technology professionals, entrepreneurs and creatives to think beyond creating new products and focus on the people they serve. Through conversations on innovation, product development and entrepreneurship, attendees explored how to turn ideas into useful, commercially viable solutions that create meaningful value.

    The gathering opened with a welcome address by Highly Esteemed Pastor Bisi Osademe, Director of Qubators Network and Technologies. She highlighted the conference’s goal of encouraging purposeful thinking and providing impactful, life-changing sessions for people building across different industries.

    “QGC 2026 is a powerful opportunity to bring together people who are committed to building with purpose. Through the conversations, shared experiences and insights from our speakers, attendees are encouraged to think more deeply about what they are building, why it matters, and how their ideas can create meaningful value. Our goal is to inspire a generation of builders who combine innovation with purpose and use their gifts to make a lasting difference,” she said.

    QGC 2026 Qubators Global Conference 2026

    That challenge took centre stage in the keynote address by Vusi Thembekwayo, Founder and CEO of MyGrowthFund Venture Partners. He identified three essentials for every builder: mindset, skillset and toolset. Together, these represent the perspective, capabilities and resources needed to move an idea from possibility to practical execution.

    The conference also featured insights from Jeffrey Itepu, Co-Founder of MyAbode; Kelechi Ekeghe, Co-Founder and CEO of Laddar Africa; Adim Isiakpona, Co-Founder and Group CEO of The People Company Group; Richmond Bassey, CEO of Bamboo; and Shalom Rayhamen, Founder of Lagos Life.

    One of the key conversations, the fireside chat titled “From Ideas to Project,” examined what it takes to move beyond an interesting concept and build something people will actually use. The discussion focused on identifying real problems, validating ideas, understanding users and developing products with the potential to be useful, marketable and monetisable.

    Rayhamen brought this thinking to life through her experience building Lagos Life, a game shaped by her familiarity with the city and its people. She explained how a localised experience could help a product connect with its intended audience, while stressing that simplicity is key to creating something people enjoy and value.

    “Great ideas come from paying attention to problems; paying attention to problems helps to understand how best to solve them,” she said.

    For aspiring builders, her advice was to start small, release ideas, listen to feedback and keep improving. Rather than waiting for a product to be perfect, she encouraged an approach that allows builders to learn from users and develop their solutions through iteration.

    She also urged attendees to approach artificial intelligence as a tool to strengthen their work, rather than surrendering their judgement to it. “Starting small allows you to iterate fast, allows you to receive feedback and use it to further develop your product. Do not allow AI to use you; rather, use AI to your advantage,” she added.

    Isiakpona reinforced the importance of testing an idea before committing significant resources. He encouraged aspiring founders to establish whether a concept addresses a genuine need, has a viable market and offers a clear path to monetisation. He also highlighted how AI can help builders explore and assess their ideas before moving further into development.

    The emphasis on purpose extended beyond product strategy with Highly Esteemed Pastor Yemisi Kudehinbu, Chairman of Qubators Network and Technologies and Prime Minister of LoveWorld Nation, challenging attendees to look beyond what technology makes possible and consider what is genuinely necessary and valuable.

    “We start our building with purpose. Purpose challenges us beyond the excitement of technology. Let’s allow purpose to challenge us to move beyond building because something is possible, but let’s ask if it is necessary, useful, and capable of creating meaningful value. We must remember that excellence and purpose must go together,” she said.

    Beyond the engaging sessions, the conference’s referral raffle rewarded participants for bringing others into the gathering, with prizes including technology gadgets.

    QGC 2026 left participants with a challenge that extends well beyond the conference: turn purpose into practice. For founders and innovators, that means understanding real needs, testing ideas with the people they intend to serve and using feedback to build better solutions. The lasting measure of their work will be the difference those solutions make in people’s lives.

    To explore these lessons or revisit the discussions, watch the QGC 2026 conference recording at qgc.qubators.org.