• Have you ever heard a song title and gotten deja vu, like you’ve heard that title before? Well, that’s exactly how I felt when I heard Mavin’s Won Da Mo — Burna Boy dropped a song with the same title almost ten years earlier, in 2013. 

    Because Zikoko pays me to do weird things, I decided to hunt for more songs that share the same title, and let’s just say, the list is long. 

    Jailer 

    Even though Olamide and Asa’s songs share the same title, they couldn’t be more different from each other. While Asa spends time begging for freedom from her jailer AKA Nigeria, Olamide is in another corner begging his own jailer to suffocate him with bumbum. The interesting thing is I agree with both of them. 

    Baddest Boy 

    How do we choose the ultimate bad boy between Skibii, Davido, Banky W, Wizkid and Skales? Well, only one of these men has serious koboko, straight from Magodo. I can’t argue with bars like that. 

    Won Da Mo 

    Mavin’s Won Da Mo was one of the biggest songs of 2022, used in TikToks left, right and centre. Do you want to guess what one of the biggest songs of 2013 was? Yep, Burna Boy’s Won Da Mo. Crazy coincidence of divine alignment? 

    Kilometre or Kilometer

    If Burna Boy is British and BNXN is American, what am I? 

    All Over 

    Between Tiwa Savage wanting to “scatter the club and dance like say na fight” and Magixx willing to wait for ten years because of one person, I don’t know who this love thing was affecting the most. They really meant it when they called their songs All Over, because it’s clear they’re both down bad. 

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    Monalisa 

    https://www.youtube.com/watch?v=FmnzViCgw6A

    Everybody and their daddy knows Lojay and Sarz’s Monalisa, but what if I told you Ruger also has a song called Monalisa? While Ruger’s version might not be as popular as Lojay’s or his new song, Asiwaju, I’ll give it major props for the hilarious line, “I want to deplete your ozone layer. Give you tungba tungba”.

    Woman 

    Simi and Rema show us that there’s more than one way to hype the superior human species. While Simi takes the “Who runs the world? Girls” path with her Woman, Rema appreciates the physical attributes of the women in his life, regardless of shape or colour — even Patience Ozorkwor gets a shoutout here. 

    Born Again 

    Cruel Santino and Adekunle Gold might not have sang about giving their lives to a higher spiritual power, but at least, they got badass features from Amaarae and Fatouma Diawara respectively. If you thought any of these songs were religious, I’d tell you for free, Santino has a line that goes, “I got your jet wet”. Do with that information what you will. 

    Anoti 

    Almost 13 years after grabbing my attention for the first time with his chorus on M.I’s Fast Money, Fast Cars, Wizkid dropped Anoti, a song that shares the same title as another popular M.I song. However, if there’s one thing Wizkid’s version did, it reminds me I still don’t know the meaning of Anoti, after all these years. Any ideas? 

    Apollo

    The fact that Victony, Tay Iwar and Show Dem Camp don’t see a girl making them catch Apollo as a red flag proves that Nigerian men are the most romantic men on earth. We might do a little bit of cheating here and there, but no one comes close when it’s down to professing love. If you don’t believe me, try other men and see. 

    Energy 

    Whether it’s asking people with bad vibes to stay away, like Skepta and Wizkid on Energy (Stay Far Away), or reminding the haters that they can’t steal my power, like Runtown on Energy, all songs with the word “energy” highkey represent my mood for 2023. 

    Amin  

    Dammy Krane and Ayra Starr’s Amin are two spiritual bops sharing the same name and theme — praying and believing the best is yet to come. 

    ALSO READ: 10 Years Later: Please, What Did Mavin Record Put Inside Their Stew?

  • If there’s one thing 2022 has taught us, it’s to expect the unexpected. Over the course of 12 months, we’ve seen ASUU go on strike (again!), the dollar rise to 800, presidential candidates old enough to be our grandfathers, the Federal Government ban ponmo and the yassification of our not-so-valuable naira note

    Despite all the shege 2022 showed us, pop culture kept us entertained as we tried to survive in Nigeria. Here are some of the best moments that defined this chaotic year. 

    Try Tems at your own risk

    Source: Premium Times Nigeria

    Singing with Beyoncé and Grace Jones, writing music for Rihanna, covering Bob Marley for the Black Panther: Wakanda Forever trailer and BET and Soul Train wins (Grammy nominations too)? It’s officially Tems’ world. The rest of us are just paying rent and agent fees at this point. 

    Tems didn’t come to play in 2022, and we couldn’t help but stan.  

    The shade, clapbacks and flying wigs on Real Housewives of Lagos

    Considering how dramatic and shady we are as Nigerians, I can’t believe it took us this long to get our version of the Real Housewives. Serving premium chaos,  Toyin Lawani, Chioma Ikokwu, Mariam Timmer, Laura Ikeji, Carolyna (sometimes, Carol and other times Caroline) Hutchings and Iyabo Ojo kept us gagged and entertained week after week. 

    Someone was accused of sleeping with politicians to sell her “Mills and Boons” books, while another person was accused of dressing like a clown. God, I miss that show so much. 

    The rise and continuous rise of Asake 

    No one captured the hearts (and controlled the legwork) of Nigerians like Ololade mi Asake. Starting with Omo Ope in February, Asake ruled the music scene in 2022 with back-to-back hits (we had to beg him to stop at some point) and an album that’s been compared to Beyoncé’s Renaissance. Capturing the current voice of the streets and blending it with the fuji sounds we grew up listening to, Asake has created a new musical lane all by himself. 

    From the music to the crazy fashion to the overpriced ticket, Asake was the undisputed breakout star of 2022.

    Tobi Amusan is a runner; she’s a track star 

    Source: Kemi Filani

    Tobi Amusan, if you’re reading this, I just have one question:

    In July, Tobi won the 2022 World Athletics Championships 100-metre hurdles, breaking a record that makes her the current world, Commonwealth and African champion in the 100-metre hurdles category. Talk about badass. 

    Eloghosa Osunde turned us all into Vagabonds!

    After years of making us wait, Eloghosa Osunde finally dropped her debut novel, Vagabonds! and drove the internet into a frenzy. Everyone, and I mean everyone, was talking about this book. First of all, the book is excellent, and Eloghosa deserves all her flowers, but it also felt really good to see a book get the same energy a new Wizkid or Davido album would get. 

    Nollywood gave us Brotherhood — a Fast and Furious film with an actual plot

    Sorry to Vin Diesel and his crew, but has he met Wale and the Ojuju Boys from Brotherhood? It’s one thing to pull a heist in the abroad, but try pulling one off while driving through Yaba, Lagos. The team behind Brotherhood succeeded in the impossible by making an action film that kept us entertained from start to finish instead of the usual Nollywood romcom. With over ₦300m at the box office, it’s clear the risk paid off, and now, we want more. 

    The Black Panther: Wakanda Forever premiere in Lagos

    So Lupita Nyong’o and Winston Duke showed up in Nigeria and didn’t suffocate me with their thighs? It is well. 

    The cast and crew of Black Panther: Wakanda Forever stormed Lagos for an epic premiere that gave us the now infamous “RIP Chad Boswick” moment. Hermes, please, who is Chad Boswick? 

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    Meghan Markle identified as a Nigerian babe 

    Meghan Markle has always given me Igbo babe vibes, like a Chiamaka or Obumneke, and I was on to something. 2022 was the year the Duchess of Sussex revealed she’s 43% Nigerian. Please, someone needs to check on Abike Dabiri because I haven’t seen an official tweet claiming Meghan. Abike, rise. Don’t waste Buhari’s money. 

    Last Last and Burna Boy at Madison Square Garden  

    Source: Billboard Magazine 

    2022 was clearly Burna Boy’s year. Our problematic African Giant turned his heartbreak into a hit song with Last Last, made history as the first Nigerian artiste to headline a show at Madison Square Garden and dropped the now Grammy-nominated Love, Damini. Not too shabby for the boy from Port Harcourt. 

    Ayra Starr’s mini skirts had haters mad and the rest of us gagged 

    Source: Ayra Starr, Instagram

    Ayra Starr wasn’t playing when she said she was a Fashion Killa

    That video of Portable singing “God, abeg oh!” 

    Everyone, please, say thank you to Portable for asking the right questions. Because after all the shege 2022 showed us, we need to ask, “God, abeg o. Who go epp o?”

    BNXN and Ruger’s epic promotional fights 

    2023 may be the year BNXN and Ruger finally admit their constant fighting is a PR stunt for their careers. But until then, I can’t deny they both entertained us this year, and omo, that gist about streaming farms? I’m still shook. 

    EbonyLife’s Blood Sisters nearly gave us high BP 

    If someone told me EbonyLife would drop one of the best Nollywood projects of the year after the mess that was Chief Daddy 2, I would’ve hissed and called them a detty liar. But somehow, Mo Abudu and her team pulled it off with Blood Sisters

    The thriller — which had Nancy Isime and Ini Dima-Okojie as two friends on the run from the police and a very silent Ramsey Nouah — was a major hit for Nollywood. But outside of the acting, writing and directing, one thing that really struck me was the fashion. All the looks were giving what they needed to give. 

    Oxlade’s Ku Lo Sa takeover 

    Can anyone remember what life was like before Oxlade stepped in front of that green backdrop and started slapping imaginary bum bum because he was singing Ku Lo Sa? Because I can’t. The song, originally made for ColorsxStudios, quickly became 2022’s version of CKay’s Love Nwantiti, inspiring hilarious TikTok challenges worldwide and featuring on Rihanna’s 2022 Savage X Fenty Show

    ALSO READ: The Biggest 2022 International Collabs Ranked from “Flop” to “Bop”

  • Psycho YP isn’t exactly sure where he stands on the “rap music is dead in Nigeria” conversation. On the one hand, the 24-year-old rapper is proud of his healthy catalogue — YP has released EPs back-to-back since he debuted in 2018 with Ypszn. But on the other hand, he doesn’t really fuck with the industry. 

    “I know my music will always slap,” he tells me with an air of confidence that’s almost intimidating. “But the industry is fucked. If I dropped A-Q’s last album as YPSZN3, boys would’ve dragged me on social media for putting out something mid. But that same album might win the Headies for Best Rap album next year. Rap music is moving at the same pace as Nigeria right now. You have to accept the fact and try to kill it in your own lane.” 

    YPSZN3, YP’s 2022 EP and the final chapter in his YPSZN series, is a hard-hitting project chronicling his experiences navigating life between Abuja and London. Cutting across multiple hip-hop subgenres like drill, grime and trap, YP paints a vivid picture of internal battles with self-doubt (Sinner), encounters with the Nigerian Police (Silent Mode) and the conflict of juggling multiple relationships (Commitment Issues).

    The project is unapologetic, emotional and loud AF, with guest appearances from Zlatan, Odumodublvck, Ycee, Reeplay, Backroad Gee and more. 

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    When we talk about the story behind Silent Mode, one of my favourite tracks on the EP, YP laughs as we swap stories about the different times we’ve either been arrested or harassed by the Nigerian Police for simply existing. Even though humour is a recognisable Nigerian trait used to disguise trauma, YP’s story about sleeping in jail and mastering alternative routes to avoid the police is, unfortunately, the reality of most young Nigerians. 

    “I don’t really talk about my life experiences on social media or in person,” he explains. “I pour everything into my recording sessions. Rap is all I know.” 

    YP grew up listening to a combination of Young Money and P-Square, although he identified more closely with the former. Despite citing the works of Chocolate City rappers, M.I, Jesse Jagz and Ice Prince as early Nigerian rap influences, it was until Blaqbonez’ dropped Mr Boombastic in 2019 that something changed for YP. “That album made me realise rap could actually cause a wave on the Nigerian music scene,” he tells me, taking a deep pause before adding, “But Blaqbonez doesn’t even rap anymore. Everyone is singing now. I still haven’t listened to his new album, Young Preacher.” 

    This pressure to sing like everyone else is something YP is all too familiar with. Afropop seems to be the major genre selling out shows and climbing the charts in Nigeria. “There’s a sense of self-doubt that comes with being a Nigerian rapper,” he says. “Everyone keeps asking when I’m jumping on the amapiano sound. Then I go home and still get questions about why I’m not singing like Buju (BNXN). I have to keep grinding until they see that my grind is paying off.” 

    With five well-received EPs, a 2020 Headies nomination for Best Rap Album, a North American tour opening for Rema and his title as the Best Rapper of 2021 from Native Magazine, I put it forward to YP that his grind is actually paying off. He agrees to an extent, but he’s also conscious of the pressure that comes with people projecting this rap saviour identity on his image and music. After all, look what happened to former rap saviour, Kanye West

    “I can’t make an album that’s mid or full of skips,” he admits. “People aren’t rapping like they used to. So, one slip up and everyone starts saying, ‘Rap is dead’ again. I have to keep pushing myself.”

    What’s next for a rapper who’s more consistent than the naira? Well, more music. 

    Although he’s a bit tight-lipped about what he’s currently working on, YP assures me his debut album will soon make its way to the public. But for now, he’s picking up the flowers being thrown at him for YPSZN3. “Everyone is happy I didn’t fuck up,” he says. “I can’t have anything less than greatness right now.” 

    Consistently shooting for greatness sounds like a lot of pressure. But something tells me YP will be just fine. 

    ALSO READ: Seyi Vibez Misses the Trenches But Doesn’t Regret Leaving

  • For some, 2022 was the year they found love and for others, it was the year they were served breakfast. Get to the end of this quiz to get the perfect song.

  • There’s a lot of music in circulation these days (like, A LOT), so maybe I shouldn’t blame you for not consuming everything that dropped in 2022. From Asa’s triumphant return with V to Burna Boy’s moments of introspection on Love, Damini, the music scene was popping like crazy. 

    But in case your playlist got drowned out by all the heavily-promoted albums this year, these ten are totally worthy of your attention. 

    Sad Romance — CKay 

    Why you should’ve listened: Love Nwantiti is one of the biggest Nigerian songs of the last decade, but what if I told you CKay has songs that’ll drag Love Nwantiti by its edges because they’re a lot better than it? Seductive and playful, CKay’s Sad Romance is a well-thought-out record that’s unfortunately drowned out by his overplayed viral breakout song. 

    Standout songs: Samson and Delilah, You and Mmadu. 

    Heart of the Heavenly Undeniable — Somadina 

    Why you should’ve listened: Somadina makes music for the emo kid obsessed with anime, who believes fairies exist and dreams of floating in space. Drenched in delicate punk-rock and ethereal vocals, the music on Somadina’s Heart of the Heavenly Undeniable sounds just as weird as the album title. The record might be an acquired taste, but best believe it’s tasty AF. 

    Standout songs: Small Paradise, Citrus Tears and Crzy Girl

    YPSZN3 — Psycho YP 

    Why you should’ve listened: Wizkid has said, “Rap is dead,” but I’m confident he hasn’t heard Psycho YP’s music or his 2022 EP, YPSZN3. Presenting the final instalment of his YPSZN series, Psycho YP curates a project that creatively cuts across trap, grime, drill, and R&B. YPSZN3 is unapologetic, emotional and loud AF — exactly how I like my music. 

    Standout songs: My Country People, Haffa?, Bando Diaries and Sinner

    Festival of the Sun — Ogranya 

    Why you should’ve listened: You know that friend who talks about having a hoe phase after their breakup but still ends up in a brand new relationship two weeks later? That’s Ogranya, or at least, that’s what his music sounds like. Festival of the Sun is a poetic EP about love, yearning and heartbreak. Ogranya wants you to have a good time but still think about that random ex as soon as the dancefloor empties out. 

    Standout songs: Brenda, I’m Sorry and Ecstasy. 

    Matter of Time — Dami Oniru 

    Why you should’ve listened: “I sing what I feel. Don’t know how it looks to you,” sings Dami Oniru on Just 4 U, Matter of Time’s bold opening track — and that’s exactly what she does over the EP’s 20-minute run time. Dropping nuggets of wisdom on love, self-love and the desire for something more out of life, Dami Oniru uses this EP to position herself as one of the most exciting acts on the music scene right now. 

    Standout songs: Soft Life, Know My Name and Just 4 U.

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    Bahd — Falz

    Why you should’ve listened: For his first project since 2019’s Moral Instruction, Falz takes a surprising break from socially conscious music to make an album about having fun and being in love. It sounds like a different version of Falz, but somehow it still slaps like old Falz. 

    Standout songs: All Night, Parampe, Another Me and Woman. 

    For Good Reason — Aylø 

    Why you should’ve listened: It’s hard to explain, but  Aylø’s music sounds like what I imagine being high is like — immersive, emotional, confusing, adventurous but incredibly fun. On For Good Reason, Aylø builds on the heavy trap/R&B foundation that has helped him out from alté peers like Odunsi the Engine, Tay Iwar and Santi.

    Standout song: James Bond, Tekkers and Blvnk 

    My WurlD With U — Wurld 

    Why you should’ve listened: When Wurld first popped up on my radar with Show You Off in 2016, he was the unknown IJGB looking to find space in the growing soundscape of Nigerian music. Six years later, with several hit singles to his name, Wurld dropped My WurlD With U, an album that takes a deep dive into the life of a famous man just trying to find love between Lagos and Atlanta. 

    Standout songs: Same As You, Press and Sad Tonight

    Something New — Yinka Bernie 

    Why you should’ve listened: While Omah Lay’s Boy Alone introduced a wide range of Nigerians to sad emo boy music, no one executes this sound with the same level of vulnerability and honesty as Yinka Bernie does. 2022 was a challenging year, and Something New reminded me it’s okay to break down and rebuild as many times as is necessary for my journey. 

    Standout songs: It’s Okay to Cry and Who Do You Call? 

    Some Nights I Dream of Doors — Obongjayar

    Why you should’ve listened: Obongjayar is more than just a singer; he’s a movement all on his own. Wielding a voice almost instantly recognisable, Obongjayar’s songs sound almost intrusive, like you’ve been granted access to someone’s diary. But the best part? This diary reads like something you wrote because Obongjayar’s stories feel universal — we’ve all lived them. 

    Standout songs: I Wish It Was Me, Tinko Tinko, Paradise and Message in a Hammer.

    ALSO READ: Skales on His Best Song, Most Underrated Hit and Craziest Collaboration Yet

  • It’s hard to talk about 2012 (the year the world was supposed to end) without discussing the dissolution of one of Nigeria’s most impactful creative marriages: Don Jazzy and D’banj’s Mo’Hits Records. 

    Seven years after breaking onto the music scene with D’banj’s Tongolo, Mo’Hits Records had become a household name, gotten recognition from international heavyweights like Kanye West and Jay Z, introduced a wide range of Afropop stars and delivered some of what we now consider classic Nigerian albums. While questions surrounding the split remain unanswered, the most pertinent one on everyone’s lips was what Don Jazzy would do, especially after he’d lost the Beyoncé to the group’s Destiny’s Child? 

    Armed with the creative talents of his remaining label mates: Dr Sid, Wande Coal, D’Prince, and the hottest female act at the time, Tiwa Savage, Don Jazzy introduced the world to a new musical powerhouse, Mavin Records, in the same year. 

    Ten years after rising like a proverbial phoenix, from the ashes of its predecessor, Mavin Records has become one of the most influential labels in Nigeria and Africa. The label has positioned a wide variety of artists across different subgenres and generations as major players in the ongoing infiltration of Afrobeats into the global music space. From icons like Tiwa Savage and Wande Coal to Gen Z game-changers like Ayra Starr and Rema, Mavin is on the pulse of what’s happening now and what’s next when it comes to Nigerian music. 

    The first lady phenomenon 

    Before there was Niyola repping Banky W’s Empire Mates Music or Emma Nyra holding it down for Iyanya’s Made Men Music Group, Mavin Records gave us Tiwa Savage. 

    A bonafide star in her own right thanks to a string of well-received singles like Kele Kele Love and Love Me x3, Tiwa Savage’s addition to Mavin Records was a plus for both sides. Her arrival changed the game with a female artist finally taking up space and going toe-to-toe with the male stars. From live shows to endorsements and chart success, Tiwa has remained a formidable name in Nigerian music, year after year. 

    Tiwa’s success with and outside Mavin Records has been instrumental to getting more female acts through the door. Mavin Records made having a label first lady cool, and everyone else jumped on that train. 

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    Gambling with the alté scene 

    Before Ladipoe became one of the most thirsted-after rappers with hits like Running, Feeling and Know You, he was known within alté circles as Poe, the underrated rapper whose sick flows featured on countless Show Dem Camp records, especially Feel Alright. The transition from underrated to genre leader started when Ladipoe signed with Mavin in 2017 in a surprise move from the label known to sign artists with Afropop-leanings. 

    The question of how Ladipoe’s originality would fit into the pop engine was raised several times. While songs like Jaiye hinted at how the creative merger could play out, it wasn’t until 2021’s Feeling, that a sweet spot was discovered, and Ladipoe became a certified hitmaker. 

    Johnny Drille is another example of Mavin’s decision to take risks with sounds most Nigerians are still trying to figure out. Over the past few years, the Jon Bellion-influenced Afro-folk singer has organically expanded his audience thanks to the backing of a label like Mavin Records. 

    These signings, which helped obscure artists break into the mainstream, have inspired other labels to take a gamble with new sounds, further expanding the soundscape of Afrobeats in Nigeria. 

    Gen Z infiltration

    From Wizkid to Davido, Nigeria has had teen pop stars before. But it wasn’t until Mavin introduced Ayra Starr in 2021 that the idea of a teen female pop star became a reality. The business of teen female pop stars is one of the most enduring and lucrative aspects of the global music space (Britney Spears, Miley Cyrus, Olivia Rodrigo). Still, for reasons not far removed from sexism, no one thought of investing in a Nigerian female teen pop star until Away dropped in 2021. 

    In just over a year, Ayra Starr has become a leader in the ongoing gen z takeover, and it’s not only the music — there’s fashion, social media and endorsements. Ayra’s signing to Mavin was a game changer, but even before her, there was that kid from Benin, Rema. 

    2019 was the year of Rema, and there’s no denying it. Seemingly coming out of nowhere, the then 19-year-old stormed the scene with his exciting fusion of Afrobeats and trap. Dumebi, his lead single, topped the charts and ended up on President Barack Obama’s year-end annual playlist. At 22, Rema has become a major Afrobeats powerhouse with a world tour under his belt, features on the recent Black Panther: Wakanda Forever soundtrack and an international fan list that includes Selena Gomez, Jaden Smith and Madonna. 

    A diverse but intentional portfolio 

    At this rate, it’s safe to say Mavin activates at least one new artist every year. Over the last ten years, the label’s roster has expanded beyond founding members: Tiwa Savage, Wande Coal, Dr Sid, D’Prince and Don Jazzy to include other artists like Di’Ja, Reekado Banks, Korede Bello, DNA, Crayon, Ladipoe, Johnny Drille, Rema, Ayra Starr, Magixx, Iyanya, Boy Spyce, and latest signee, Bayanni. 

    While most labels might struggle to create individual identities or prioritise each signee, Mavin has ensured each artist puts out a well-rounded project while maintaining the ethos of their original sound. Each artist has clear strengths and adapts them to fit the Nigerian audience. 

    Not all Mavin Records’ risks have paid off — artists like Di’Ja and Korede Bello have struggled to move past the one-hit wonder tag. Regardless, Mavin Records has refused to be complacent regarding the artists it signs and the music it puts into the market. 

    While a lot has been said about how the big three: Wizkid, Burna Boy and Davido have helped propel Afrobeats — the music and culture — onto the global stage, it would be remiss not to acknowledge the impact Mavin Records has had on expanding the Nigerian music scene. 

    ALSO READ: Want to Feel Old? These Nigerian Albums Are Turning 10 in 2022

  • Watching Ruger and BNXN fight on Twitter is nothing new. As a matter of fact, it happens almost every time one of them has a new song coming, forcing the internet to believe they’re probably in the same group chat. Like clockwork, BNXN dropped Traboski just hours after their back and forth. But outside of their recent fight being chaotic as hell, it also revealed something Nigerians can’t stop talking about — streaming farms. 

    Ruger’s tweet accusing artists of paying influencers for TikTok popularity
    BNXN’s tweets accusing Ruger and his label of using streaming farms to top the charts

    Streaming Farm 101 

    Nigerians are already used to the word farming — Buhari asked us to “go to the farm and earn respect” in 2018, and Tinubu threatened to send 50 million youths to the farm during his campaign — but most people aren’t used to streaming farms. 

    While the concept sounds like a new area of tech that could finally make our tech bro aspirations a reality, streaming farms are companies designed to add fake streams to a song using bots or multiple phones at a time. Yes, I know, it sounds crazy, but when you remember how easy it is to buy likes or followers on social media, it makes total sense that buying streams is a possibility. 

    These streaming farms take advantage of apps like Spotify, Apple Music, Audiomack and Deezer, also known as Digital Service Providers (DSPs), making a shitload of money for themselves and their clients. However, before it starts to look like a “Nigerians are always doing 419” scenario, it’s important to note that streaming farms are not unique to Nigeria. They’re actually global and used by both established and upcoming artists. 

    RECOMMENDED: Marketing 101: How to Blow As a Young Nigerian Music Artist

    How streaming farms works

    These streaming farms are known to create bots — software applications passing off as human internet users. Because of their ability to mirror human subscribers, these bots are programmed to carry out human activities, like streaming music, but on a large scale. 

    So while Americans (no data for Nigeria, unfortunately) can listen to music for an average of a little over two hours a day, bots can do 24 hours straight because they don’t have to sleep or look for ewa agoyin in the morning. These bots can stream music as many as 1000 times in just one minute.

    Alternatively, some streaming farms just use a lot of phones to play a song over and over again. Wild AF! But it’s true. 

    Why do artists and labels use streaming farms? 

    How many times this year have you seen your faves post a screenshot of their song topping the charts on either Spotify or Apple Music? Whether we like it or not, streaming is here to stay, and it’s an important part of an artist’s career. 

    The amount of streams you get as an artist doesn’t just give you bragging rights. It also helps you make money since DSPs are known to pay artists based on streams. But bragging rights and money aside, streaming numbers do something else; they pique people’s curiosity. 

    Several times, I’ve seen a song top the charts or amass a truckload of streams even though I’ve never heard it anywhere, and none of my friends have either. The fact that this song is such a “hit”, and I’m completely oblivious to its existence, makes me feel left out. How are millions of people on this wave, and I’m dulling? And before you know it, I’m streaming the song. 

    The truth is, I’m not the only one who streams songs out of curiosity and FOMO, a lot of people do it too. This introduces them to a new artist or song, even though the initial hype surrounding the artist is fake. Streaming farms maintain the hype or position of top artists as hitmakers while it helps smaller artists break out. 

    In a normal world, the number of streams on musical platforms would be an accurate and true determination of a song’s or artist’s popularity, but we don’t live in a normal world, do we? 

    Are streaming farms legal? 

    Before you consider starting your own streaming farm or employing one, know it’s all at your own risk, dear. While Nigeria doesn’t have an explicit law proving streaming farms are fraudulent entities, using them still counts as  a direct violation of the terms and services of streaming platforms. 

    What streaming farms do to the music industry

    Ruger and BNXN’s Twitter fight might’ve exposed streaming farms on a large scale, but the truth is, most people have known about it for a long time. 

    For independent and upcoming artists, streaming farms make an already hard industry ten times more difficult to break into. Forget competing with other talents, you now have to compete with their social media following and the multiple bots they have streaming their songs. 

    Streaming farms also mess up how we consume or receive music. Not only does it trick listeners into listening to a song, but it also makes it hard to know if the artists or songs are actually hot. Do the streets and clubs really love you? Or have we been manipulated into thinking we do? 

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  • It’s officially Grammy season. 

    In 2021, Wizkid, Tems, Made and Femi Kuti made it on the Grammy Awards nomination list. This year, with Burna Boy’s Love, Damini  getting two Grammy nominations, and Tems getting two nominations for Wait For You, her collaboration with Drake and Future, it looks like Nigeria will be well represented again. 

    But outside of these artists who’ve already signed attendance with the Grammys before, here are 10 artists and projects we would’ve loved to hear when the nominations were announced. 

    Some Nights I Dream of Doors — Obongjayar 

    Obongjayar’s music is as raw as it gets. Whether he’s urging you to keep hustling on songs like Try and Sugar or reminding you that you deserve better on Tinko Tinko (Don’t Play Me for a Fool), Obongjayar maintains an intense level of honesty and emotion that’s hard to find these days. 

    There’s so much drama in this man’s voice, and even the album title is dramatic AF. What is Some Nights I Dream of Doors? But the best part is all the drama pays off beautifully when you listen to his music. 

    Boy Alone — Omah Lay 

    No one is doing this “sad boy music” thing like Omah Lay. After blowing up at the height of the pandemic in 2020, Omah Lay cemented his position as one of the most exciting Nigerian artists right now with the release of Boy Alone, his debut EP. Letting his emotions take centre stage, the album has given us hits like Soso, Woman, Bend You, and the song anyone suffering from imposter syndrome can relate to, I’m a Mess

    V — Asa

    If there’s one Nigerian artist who seemed set for a Grammy win from the moment they stepped on the scene, it’s Asa. Her debut self-titled album was, and still is, a masterpiece, covering heartbreak, politics and existential thoughts. But it did nothing to prepare us for V, her fifth studio album released this year. 

    With V, Asa has moved her music to the dance floor. Singing about friendships, love and red wine, this album proves Asa can make any type of music, and it’ll still slap. 

    Catch Me If You Can — Adekunle Gold 

    Adekunle Gold’s rebrand from calm lover boy to in-your-face fashion icon/ DILF still makes my head spin. With 2020’s Afropop Vol.1, Adekunle introduced a fun, more pop-focused side of his music and personality. Bringing that energy into his 2022 album, Catch Me If You Can, Adekunle pulls out all the stops, featuring Davido, Lucky Daye and Ty Dolla $ign. Maybe I’m high, but it looks like AG Baby is here to stay. 

    Mr Money With the Vibe — Asake 

    2022 is the year of Asake; he hasn’t let us breathe. Every week, it’s one snippet followed by a single or collaboration until he dropped his debut album, Mr Money With the Vibe, in September [2022]. 

    Although the album suffers from sounding repetitive, Asake manages to make each song as infectious as the one before it. While it looks like Asake is slowing things down, it doesn’t mean Mr Money With the Vibe doesn’t deserve Grammy love. 

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    19 & Dangerous (Deluxe) — Ayra Starr 

    Ayra Starr is that girl, and she knows it. Despite taking 2021 by storm with her self-titled EP, her smash hit, Bloody Samaritan, and her debut album, 19 & Dangerous, Ayra has shown no signs of slowing down. As a matter of fact, the hits dey rush.

    Releasing the deluxe version of 19 & Dangerous with new songs and remixes, Ayra has thrown her hat into the ring. While her album may not be eligible, songs like Rush and the Bloody Samaritan remix with Kelly Rowland still make the cut. 

    Palmwine Music 3 — Show Dem Camp 

    Five years after tapping into their Feel Alright palm wine vibe to drop the first installation of what we’ve come to know as the Palmwine Music series, Show Dem Camp has closed out this chapter of their career with Palmwine Music 3.

    Bringing in past collaborators like BOJ, Moelogo, Tems and Ladipoe, while creating space for new acts like Oxlade, Tay Iwar and Victony, Show Dem Camp successfully delivered one of the best albums of the year. It’s sweet, sour and relaxing, just like the drink it’s named after. 

    Rave & Roses — Rema 

    It’s Rema’s world right now, and the rest of us are just paying rent and agency fees. Three years after capturing our attention with the party starter, Dumebi, Rema officially kicked off 2022 with his debut album, Rave and Roses. While songs like Dirty, Time N Affection and Calm Down remind us Rema is a budding sex icon, his music really hits when he sheds off that gragra to give us songs like Addicted, Divine and Are You There

    Sad Romance — CKay

    Capitalising on the international exposure he got after Love Nwantiti became TikTok’s official anthem in 2021, CKay dropped his debut album in 2022, and it didn’t disappoint. It’s interesting CKay named it Sad Romance when almost every song on it sounds like music that’ll get you pregnant.

    Swimming in sensual R&B production and CKay’s bedroom voice, Sad Romance was a major standout of the year and deserves some recognition. 

    ALSO READ: Do Nigeria’s Biggest Artists Really Need the Grammys?

  • While I can confidently say Kizz Daniel has no bad song, I also think it’s time I (and the rest of you) admit that some of his lyrics are problematic AF. There, I said it. 

    Despite being one of the few artists everyone, their mums and aunties can bond over, thanks to his infectious hit, Buga, Kizz Daniel is building a reputation for sprinkling weird lyrics that range from cringe-worthy to downright disturbing. His latest single, Cough (Odo), is the latest addition to the Kizz Daniel “inappropriate lyrics” library. 

    Like Barnabas, Nesesari, Lie and Poko, Cough (Odo) has all the makings of a Kizz Daniel hit. The song finds him singing about what he knows best — love. But most importantly, the lyrics are simple and repetitive enough to stick to your brain after one listen. The problem is, after all the “odoyewus” and plans to carry his love away, Kizz decides to sing some lyrics that just don’t sit right with me:

    It’s easy to notice a narrative in which Kizz is not willing to give this lover he’s singing about the option of refusing his advances simply because he’s done some shit for her — coming through when she was heartbroken and buying her friends dinner. 

    And just when I thought I was crazy and overthinking the song, I saw this tweet: 

    The wild part is this isn’t the first time Kizz Daniel’s lyrics have raised questions about consent and sexual harassment. 

    In 2017, Kizz Daniel’s Yeba was everywhere, and I was obsessed. From wedding receptions to the club, Yeba was THAT song. But, after the initial gragra of the song dwindled, people finally started paying attention to the lyrics and noticed the now infamous “Uncle, stop touching me” and “Sorry, madam” lines that painted the scenario of a man touching a woman inappropriately. 

    The line, which has now been removed, was added like a skit, but there’s nothing funny about it. It makes light of sexual harassment, which often leads to rape, a big problem in a country that reported over 11,000 rape cases in 2020 alone. Kizz Daniel’s tweet defending the song also reads like a last-minute re-interpretation of its narrative to save face. But the truth is, we don’t need men to sexually harass women and then apologise. We need men to not harass, period. 

    As if the drama from Yeba taught him nothing, in 2019, Kizz Daniel came back with not one, but two songs with problematic lyrics. There was Fvck You, which had a challenge that added kerosene to the Tiwa Savage/Seyi Shay beef, followed by another club hit, Pak N Go

    On Fvck You, Kizz Daniel is heartbroken after his lover cheats on him. So what does he do with the little dignity he has left? He slut-shames her like there’s no tomorrow, calling random names and singing, “Ashawo come be your hobby”. While I understand many people may not find this song weird, the idea of resorting to slut-shaming when it comes to women will always make me uncomfortable. Why is that the first thing Nigerians think of when we want to call out a woman? 

    Fvck You might be divisive on the problematic scale, sure. But no one can tell me the “When will you marry ye, until your bobby touch your belle o wey man no wan collect?” line from Pak N Go doesn’t raise a few eyebrows. Mine are way up right now. 

    There’s the obvious conversation surrounding body shaming. For years, women whose bodies don’t fit a particular box have been made to feel less than, and the line “until your bobby touch your belle o wey man no wan collect” supports  society’s view that women’s bodies are only acceptable when it appeals to the male gaze. There’s nothing wrong with having the type of boobs he sings about and no, it doesn’t always come with age. With his lyrics, Kizz Daniel pokes fun at these women and tries to make them believe they’re unattractive simply because he thinks men won’t want them.

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    In an ageist and profoundly patriarchal society that rates women based on their marital status or ability to attract a man, the lyrics from Pak N Go are harmful and careless. Kizz Daniel prides himself in making songs about love that target a large female fanbase, so it’s a bit jarring that his lyrics pressure said fanbase to settle and conform to society’s expectations of getting married because their biological clocks are ticking. 

    Is Kizz Daniel doing all of this on purpose? Maybe, maybe not. He’s the only one who knows for sure. Either way, these lyrics leave a sour taste on the tongue. And even if it’s just banter, it speaks to how, as Nigerians, we tend to dismiss and trivialise body or slut shaming and sexual harassment. These are not “ha ha” conversations. They require a certain level of nuance, and Kizz Daniel has failed time and time again to bring that to the conversation. 

    There’s a lot to say about the consequences or lack thereof for celebrities who step out of line through their art or personal lives. We’ve seen comedians like Basketmouth and Bovi make jokes about rape and homophobia, respectively, without any consequences. Singer D’Banj was accused of raping a young woman in 2020, but he’s still bagging awards and serving as a judge on one of the biggest reality shows in the country. 

    Then we have the one and only African Giant who was allegedly involved in a shooting and intimidation case early this year. Before that, Burna was reportedly involved in a sexual assault case, casually revealed in a back-and-forth with Ghanaian rapper Shatta Wale early this year [2022]. But still, nothing has been done to properly investigate or punish him for any of these things — at least publicly. It’s almost as if making good music absolves him of any wrongdoing. After all, he’s our very own Odogwu. 

    I’m not trying to be self-righteous here. I still listened to Burna Boy’s 2022 album, Love Damini (and even reviewed it). I also listened to Kizz Daniel’s Cough (Odo) after complaining privately to my friends about Yeba. But that doesn’t mean we can’t do better. I’m not asking everyone to pick up torches and cancel anyone since cancel culture doesn’t seem to work in Nigeria. But we need to find a way to hold our celebrities accountable or at least admit when they fuck up. 

    While we have bigger fish to fry in Nigeria heading into an important election year, nothing stops us from calling out art that does more harm than good socially. Sis, we can walk and chew gum at the same time. Getting rid of a song or lyric may not solve all our problems of sexual assault and harassment or turn Nigeria into the Garden of Eden, but, damn, it’s a good place to start. 

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  • What makes a sad song sad? Is it lyrics about heartbreak and pain like P-Square’s Omoge Mi or slow-tempo productions like Darey Art Alade’s Not The Girl? If you said both, then you’re absolutely correct. 

    Men making sad boy music has been a thing for a long time, but there’s something about 2022’s releases that’s been overwhelmingly sad… but still danceable. 

    Burna Boy

    “E don cast. Last last, na everybody go chop breakfast,” from Burna Boy’s Last Last has soundtracked everything from weddings to sold-out concerts this year. Reminiscent of his 2018 hit, Ye, Last Last has become an anthem everyone is obsessed with. But the truth is, we’ve turned two of Odogwu’s darkest periods into club songs sung over red cups and shisha. 

    Last Last allegedly talks about Burna Boy’s break up with British rapper, Stefflon Don: “Maybe another time, maybe another life, you’d be wife, and we’d get it right”, and an accident he had in February 2022: “Now, you crash your Ferrari for Lekki, Burna. Na small thing remain, could’ve been all over”. Taking a break from ego-fueled hits, Burna Boy leaned into his vulnerable side for this song, and it totally paid off. 

    But Last Last isn’t the only sad song on his album, Love Damini. Despite the misleading dance beat, Burna wonders if anything he does will ever be enough on It’s Plenty. He sings about his struggles with mental health and coming out of a bad place on How Bad Could It Be? And on the album’s outro, Love Damini, he goes into full self-drag mode, talking about his anger issues and not reaching out to the people in his life. 

    With songs like these, Love Damini may just be Burna’s most personal album yet, and the record that started this year’s sad boy era of music. 

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    Omah Lay

    Unlike baking banana bread and wearing face masks, Omah Lay’s music is one thing we’ve not shaken off since the Covid-19-induced lockdown of 2020. 

    With a fresh trap and R&B-influenced sound, Omah Lay’s Get Layd EP and singles, Bad Influence and Damn made him a household name in the same year artists like Wizkid, Tiwa Savage and Burna Boy all dropped career-defining albums. While his EP revealed an artist deeply connected to his emotions, it wasn’t until 2021’s Understand with lyrics like: “I thought we in this together. Give you my necklace pendant. Give you my last card, you spend am. I show you my best friend, you friend am,” that shit started to get real. 

    By the time his debut album, Boy Alone (omo, even the title says it all), dropped, it was clear Omah Lay was in his full emo phase. 

    The album’s opening track, Recognize, finds Omah Lay trying to convince himself he’s made for fame. Alcohol, as a tool to escape imposter syndrome and loneliness, is the theme of I’m a Mess. And by the time the album’s closer, Purple Song, rolls out, Omah Lay has gone through the motions of heartbreak, loss and redemption in under 40 minutes. 

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    Yinka Bernie 

    Closing out sad boy era, for now, is one of the alté scene’s secret weapons, Yinka Bernie. 

    Probably one of the most vulnerable projects on this list (and of the year), Yinka Bernie’s Something New EP is introspective and deeply moving. There’s something soothing about his vocals and melody that makes you feel his every emotion on that song even before you really understand the lyrics. 

    Opening with Who Do You Call?, Yinka asks the question over and over again, as if waiting for you to provide a clear answer, before ending with “You can call me.” In a time when we’re interrogating who men talk to when times get rough, this song feels very apt and necessary. 

    Closing out the 12-minute EP, Yinka Bernie reminds us It’s Okay to Cry, with backing vocals from Joyce Olong. This song is where Yinka is most vulnerable, singing lines like: “Every time I think about death, I drown. You see your friends progress while you stuck”. Despite being so raw with his fears and doubts, Yinka manages to make the song calming and reassuring for his listeners. When he ends the song with “Breathe in. Breathe out,” you almost find yourself following his instructions. 

    We need more sad boy music 

    As someone who thrives on sad music, I enjoyed these albums and appreciated the artists’ decision to be as vulnerable as possible. Listening to these songs is like reading entries from their diaries. 

    With 2022 coming to an end, I’m hopeful for some more sad boy music. No, I’m not a masochist. I just enjoy being in my feelings, no matter how dark they are. 

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