#Watchlist: Meji Alabi On Directing Tiwa Savage’s “49-99”

October 25, 2019

For creators, inspiration can be found in the most unexpected places. That’s why we created #Watchlist — a series that asks Nigerian video directors to list the most interesting things that influenced their creative choices while shooting.


Following her game-changing record deal with Universal Music Group, Tiwa Savage came out with her first single of 2019, the Fela-inspired “49-99”. As great as the song was, the Meji Alabi-directed video that accompanied it was even better.

So, as Tiwa recently visited Genius to explain the track’s meaningful lyrics, we at Zikoko decided to do the same with Meji and the now-iconic clip. In great detail, the brilliant director thoughtfully breaks down how he made Tiwa’s career-best video.

On main inspiration:

To put it simply: Africa. From the fashion to the hairstyles to the components of the scenes, I tried my best to keep things authentically African, while also making something an international audience could really appreciate.

On intended narrative:

Overall, itʼs about African beauty and putting the strength of the African woman at the forefront, with Tiwa being the conduit. Weʼre showing various walks of life through her — from a schoolgirl to a woman who commands the attention of fawning men.

On visual references:

A member of Tiwaʼs creative team, Ibra Ake (Childish Gambino’s “This Is America”) had shared with me a mood board, and on it was Eliot Elisofonʼs decades-old picture of beautiful Congolese schoolgirls. Using a modern edge, I decided to bring that to life.

I also wanted to have some interaction between them, and that scene — which had all of them sewing together — was inspired by Donald Glover and Rihanna’s movie, Guava Island, which showed girls working in a factory but also having a laugh.

As for the opening scene, I made her the queen of an underground Dambe betting ring. I just liked the idea the more I thought about it. I donʼt even know if there are “underground Dambe rings”, but if there were and the leader was a woman, how cool would that be?

Eliot Elisofon’s photographs of Congolese schoolgirls

Donald Glover’s ‘Guava Island’

Dambe Warriors

On performance references:

Skeptaʼs “No Security” had him performing on the table as Pagans/Rothschilds ate and drank heartily around him. I thought to flip that on its head and have Tiwa perform on the table of chiefs. But instead of taking offence, they fawn over her like they all do in private.

For the Danfo scene, which had artwork inspired by Michael Umoudit, I got Tiwa to perform on top of it. This was quite precarious, because of the Kalakuta-styled dancers sprinkled around other buses. Iʼd have done this scene in a live Molue at night, but that wasnʼt logistically possible this time.

On casting and styling:

The song has a heavy reference to Versace — she opens the chorus with the line, “Mo fe ra versa/Mo fe ra Versace” — so thatʼs where the Medusa scene came from, but in a bid to make it more African, I decided to use crazy long braids instead.

Inspired by a picture I pulled of Seun Kuti, the all-Black girl Okada gang is something that just doesnʼt happen in Lagos — so creating all these juxtapositions was something I really relished during the entire creative process.

Join The Conversation

Bring a friend.

You'll like this

Watch

Now on Zikoko

Recommended Quizzes

December 5, 2019

We already tried to guess how much you have in your account and your current net worth, and we think we did a pretty great job (keep any complaints to yourself). Now, we’re going to try and guess your monthly salary based on your relationship with money. Oya, take the quiz: 11 Timed Quizzes For […]

November 15, 2019

There are two types of people in Nigeria right now: those who are proud Marlians, and those who are still in denial about stanning the divisive star. So, for those who proudly wear the Marlian tag, we made a quiz to test how well you really know Naira Marley. If you get more than 6 […]

More from #Watchlist

Watch

Trending Videos

Zikoko Originals

September 13, 2022
Vs The World is a Zikoko original video series that follows best friends Astor and Hassan as they take on the world.
August 23, 2022
Zikoko Ships is a Zikoko Original series where we invite two people who share a relationship to play the Zikoko card games
December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X