HERtitude was first created in 2022 as a space for women to feel safe, build community, and have fun without holding back. From the very first edition, a number of brands came along for the ride, asking a simple question: How do we become part of this experience?
Edition after edition, these brands have aligned with the spirit of HERtitude and what it stands for. As we gear up for the fifth edition in 2026, we’re spotlighting some of the brands that have sponsored HERtitude and how they’ve won by showing up the right way.
2022 – 2023
In 2022 and 2023, Aura by Transcorp, Busha, and Chippercash brought the games, while GoMoney and Sparkle showed that nothing pulls a crowd faster than a Spin-the-Wheel and a good photo booth.
2024
In 2024, the feedback was unanimous: the turnout was massive, the energy was high, and the brands that gave the women something to do won the day.
Sparkle
They took over with a multi-layered approach: a treasure hunt, a beauty parlour for that festival glow-up, and a Quacktail sit-out bar for the vibes.
The Verdict: They loved the energy and were already looking at this year. Their takeaway? Let’s get integrated even earlier and bring more upcoming female artists to the stage.
WILAN
They brought Boss Energy to the field with a leadership workshop paired with a fun dress-up photo booth.
The Verdict: It was a total hit. They loved the engagement but offered practical gems: we need a bigger venue, better parking, and more on-stage announcements to keep the crowd in the loop.
Flying Fish
Kept the spirits high with an open bar and free drinks.
The Verdict: They’ve got a taste for the HERtitude magic and want to see even more international collaborations and a bigger space to scale their activities.
Jack Daniels
A classic combo of an open bar/free drinks and a high-end photo activation.
The Verdict: JD recognised the value immediately. Their feedback was simple: There will always be a huge turnout for HERtitude, so let’s get a venue that can hold the crowd!
Chicken Republic
They fed the fans! They gave free food to the first 20 attendees and ran a high-traffic sales station.
The Verdict: Great event, but they’re looking for better real estate next time. Positioning is everything for visibility when the crowd gets thick.
Thirdwave
Served up a mix of free drinks and premium cocktails/mocktails.
The Verdict: They loved it but noticed the crowd’s hunger for knowledge, suggesting more engaging workshops on topics affecting women today.
Beauty Hut & Blue Poppy
These skincare brands focused on the Soft Life. Beauty Hut sold skincare products, while Blue Poppy gave out free face masks.
The Verdict: Both are locked in for the future. Blue Poppy specifically wants to see those female celebrity artists take the stage in 2025/2026.
W-FM 91.7 & Sosa Drink
W-FM handled the amplification, while Sosa brought the Sip-and-Paint energy and free drinks.
The Verdict: W-FM gave us a 10/10 and wants to talk about media marginalisation next year. Sosa loved the infusion but wants more space to truly let their brand breathe.
HERtitude 2026 is happening this April, and the theme is Main Character Energy. Get your tickets here: hertitude.zikoko.com
2025
If 2024 was about engagement, 2025 was about immersion. Brands became part of the lifestyle.
Nivea
The ultimate Soft Life activation. They hosted Sip-and-Paint sessions, Yoga & Relaxation zones, photo activations, and brought in celebrity guests, all while selling their skincare and makeup lines with cash prizes to boot.
The Verdict: Nivea felt like the Main Character of the vendor village. They were thrilled with the conversion rates from the yoga mats to the sales counter and loved how the safe space vibe allowed women to try products comfortably.
Filmhouse Cinemas
They kept it cinema-chic, offering free popcorn to attendees.
The Verdict: As first-timers, they were blown away by the safe, inspiring space. They loved the four-month intentional planning journey with Zikoko but noted that VIP service timing and more freedom for booth customisation would make 2026 even better.
Indomie, Addme & Nutrify
The Holy Trinity of snacks and products. Indomie kept everyone full with free noodles and fun vibes.
The Verdict: They highlighted the harassment-free objective of HERtitude as a major win. Their suggestion? Even more creative games like wine tasting, perfume mixing, and pottery.
Joy Soap (PZ Cussons)
They took pampering literally with product sales and free pedicures.
The Verdict: There is nothing a HERtitude girl loves more than being taken care of. The foot rubs were a legendary move.
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Chateau Vartely & The Whistler Irish Cream
Handled the Cheers! factor with free wine, Irish cream, and product sales.
The Verdict: High-energy brands that thrived in the social atmosphere. They saw firsthand that HERtitude women have premium taste.
Riggs & Confetti
Distributed free products and engaged the crowd.
The Verdict: They loved how welcoming and eager the audience was. Their big tip for next year? Let sponsors get on stage to announce giveaways and really hype the crowd.
As we look toward this year, the message from our brands is clear: More space, more female artists, and deeper integration. The brands that win at HERtitude don’t just show up; they grow with us. They understand that when you support a woman’s right to have fun, you earn a spot in her life, long after the music stops.
Have you seen what the hotties can do? If you are looking to expand your audience and increase your brand’s visibility, now is the time.
