Habib Olawale Wasulu is a Nigerian fashion entrepreneur and the founder of Smileys Africa. He built the brand from a small investment into a rising streetwear and lifestyle label. His work reflects youth culture, commerce and contemporary design.
He is being honoured for his brand’s growth, which accelerated in 2025. His edition drops and community engagement showed strong influence in the urban fashion ecosystem. His approach is redefining the role of streetwear in Nigerian creativity.