Ayra Starr is a pop star whose music blends confidence, emotional colour and agile vocal work. She moves across genres with ease and has become a defining young voice in the global pop landscape. Her approach to stardom is both stylish and strategic.
She is being honoured because 2025 solidified her status as one of the world’s most influential young artists. She delivered multiple hits including “Hot Body” and “Who’s Dat Girl?” with Rema. This same year, she won two MOBO Awards, earned a BET Award for ‘Best International Act,’ and signed a management deal with Roc Nation.