TomTom Candy, Nigeria’s favourite black and white menthol brand under Cadbury Nigeria Plc. (a subsidiary of Mondelēz International), announced an exciting and innovative partnership with Nigeria’s sensational music artists, Fireboy DML and The Cavemen.

L-R: Kingsley Okorie of The Cavemen; Fireboy DML (Adedamola Adefolahan); Benjamin James of The Cavemen, at TomTom’s Brand Ambassador Unveil in Lagos

This strategic partnership merges TomTom’s commitment to excellence and innovation with Fireboy and The Cavemen’s unparalleled talent and influence in the music industry. As brand ambassadors, they will play a pivotal role in promoting and communicating TomTom’s initiatives to a diverse audience.

“We are thrilled to announce the addition of Fireboy and The Cavemen to the Cadbury Nigeria Plc. family,” says Morolake Emokpaire, Marketing Lead, West Africa at Mondelēz International. Their genuine musical prowess and unwavering dedication perfectly align with our brand ethos, positioning them as ideal ambassadors to harmonise with our audience in resonant and meaningful ways.”

L-R: Kingsley Okorie; Fireboy DML; Managing Director of Cadbury West Africa, Oyeyimika Adeboye; Benjamin James, at TomTom’s Brand Ambassador Unveil in Lagos

Fireboy DML, renowned for his soulful vocals and chart-topping hits, is one of Nigeria’s most sought-after musical talents. Similarly, The Cavemen, known for their unique blend of highlife and contemporary sounds, have captivated audiences with their infectious energy and distinct creativity.

“We are excited to partner with TomTom and embark on this new journey as brand ambassadors,” stated Fireboy and The Cavemen in a joint statement. “Together, we anticipate creating memorable experiences and inspiring positive change through our collaboration.”

L-R: Benjamin James; Fireboy DML; Kingsley Okorie; Breathers (Members of Breathe Academy), at TomTom’s Brand Ambassador Unveil in Lagos

By teaming up with Fireboy DML and The Cavemen, Cadbury Nigeria PLC continues to strengthen its brand presence and to further distinguish itself as a frontrunner in the industry.

About Cadbury Nigeria Plc

Cadbury Nigeria Plc. (CNP), a publicly quoted company, is the pioneer cocoa beverage manufacturer offering some of the most loved brands in the country. Cadbury Nigeria is a 74.99%-owned subsidiary of Mondelēz International, a global snacking powerhouse with an unrivalled portfolio of brands. The remaining 25.01% of shares are held by a diverse group of indigenous, individual and institutional investors. A front-runner in beverages, confectionery and gum, Cadbury Nigeria’s quality products, Bournvita, Hot Chocolate 3-in-1, TomTom, Buttermint, and Clorets, are market leaders in their respective consumer segments.

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