The Singleton marked the launch of The Singleton Unplugged with brand ambassador Kola Omotoso as he celebrated his 30th birthday at an intimate gathering at Arami Lagos on Sunday, July 20. More than a milestone celebration, the evening introduced the brand’s new cultural platform, one that champions slowing down, being present, and creating meaningful connections.
Surrounded by family, close friends and notable personalities,, including a host of BBN alumni and industry personalities, Kola celebrated the new decade in an atmosphere defined by great conversations, heartfelt toasts and genuine connection.
Throughout the evening, The Singleton naturally became part of those shared moments, reinforcing the idea that the best experiences are not rushed, but savoured. As the celebration moved from dinner to the rooftop, guests settled into an evening of music, laughter and effortless conversation, capturing the spirit of The Singleton Unplugged.
“At The Singleton, we believe some of life’s most meaningful moments happen when we intentionally slow down,” said Ifeoma Agu, Head of Culture & Influencer Partnerships. “The Singleton Unplugged is our invitation to embrace those moments, to disconnect from the noise, reconnect with ourselves and the people around us, and savour experiences that leave a lasting impression. Kola’s milestone celebration reflected that philosophy beautifully, creating space for genuine conversations, meaningful connections and the simple joy of being present.”
The celebration is accompanied by a new digital content series featuring Kola Omotoso, offering a glimpse into the routines, rituals, playlists, creative inspirations and relationships that shape his everyday life. Through each episode, the series explores the value of slowing down, embracing the present and finding meaning in life’s quieter moments.
As Kola steps into a new decade, his journey serves as a reminder that the moments worth savouring are often the ones we make time for. Whether it’s sharing a glass of The Singleton with friends, reconnecting with loved ones or simply taking a moment to unplug from the demands of everyday life.
ABOUT THE SINGLETON
The Singleton is a premium single malt Scotch whisky, crafted with a commitment to quality, patience, and character. Known for its smooth and rich profile, the brand celebrates the art of slow craftsmanship and invites consumers to savour meaningful moments and exceptional stories.
