Nobody loves an awoof more than Nigerians. It doesn’t necessarily matter what it is; it could be free delivery after ordering an item or a cashback after your fifth purchase. Once people feel they’re getting extra value without having to sweat, it tends to influence where they choose to spend their 2 cents. 

It’s exactly this reason why all the smart business owners know they’re not only selling products or services, but they’re also giving their customers countless reasons to keep coming back. 

Here are six things they understand about Nigerians and awoof. 

1. Nigerians loveeee a good jara 

You know we are not lying. 

If you think we are, let’s do a quick experiment. Two restaurants in your area sell the same food at the same price, but while one just gives you the meal you ordered, the other throws in a free mocktail or cocktail of your choice with the food. Let’s be honest here, which one would you go back to?

Exactly. 

Let’s face it. We love feeling like we are getting something extra, but smart businesses know the goal isn’t just to make a customer happy for a fleeting moment. The goal is to create an experience that gives them a reason to keep returning. 

It’s this understanding of consumer behaviour that makes smart businesses look beyond the first purchase. They are fully aware that the relationship doesn’t end once a customer pays, and that’s where the real work of keeping them engaged begins.

2. Customers might come, but are you sure they will stay?

Convincing someone to buy what you’re selling usually requires hard work and a PhD in people-pleasing, but guess what? That’s not even the hardest part. 

The hardest part is getting them to keep coming back because while you might think there’s no one doing a business like yours, remember that you live in Nigeria. There are like fifty of you. 

An aesthetically pleasing product might get customers through the doors, but these businesses need to understand what keeps people interested after that first experience. Who are the customers that keep choosing them? What exactly in particular do they respond to? What can make their next experience spectacularly better than the last?

Businesses that fully understand customer behaviour don’t just focus on getting new buyers. They pay attention to the people already engaging with them and develop different ways to strengthen their business-client relationships.

3. We might love a great discount, but it gets to a point 

Let’s not lie, discounts are great when you want to attract every Tom, Dick, and Harry (because, really, who doesn’t love a good discount?), but are they enough to build loyalty? 

Yeah, we thought so. 

The thing is, every single day, there’s another business out there offering a lower price for their services or products. If the only reason customers swarm to you today is that you’re offering something cheap for a short period, they’ll probably find another place to flock to once that’s over. 

Smart businesses that flourish in the long run understand that the goal isn’t to win customers by constantly cutting prices. It’s about creating enough value that customers still choose them even when they know a discount won’t be available. 

This is where Rewrd comes in. 

Rewrd is a rewards platform built to help businesses build customer loyalty by providing them with a smarter way to reward the people who choose them. Rather than relying on discounts to bring customers back, merchants can use Rewrd to create a reward system that encourages repeat purchases and helps them get more value from their existing customers.

4. Humans will forget everything but a good business

Let’s take a trip down memory lane and think about that one online business you ordered from. Not only was the person in charge really nice to you, but when your order arrived, it came with thank-you gifts, and even though it has been a year since you last ordered from them, you still think fondly of them and can’t wait for the next time you need to get something from them. 

This is because customers don’t only remember what they bought but also how the business made them feel. Rewrd helps merchants build on that by giving them a way to recognise and reward customers beyond the first purchase. By rewarding customers in meaningful ways, businesses can make customers feel appreciated and strengthen their relationships with them.

5. People love to see progress, and smart businesses are aware

Rewrd helps businesses tap into something customers already love: the feeling of making progress towards something valuable.

There’s a reason people enjoy fitness streaks, savings goals, and games that show how close they are to advancing to the next level. Seeing progress gives people a reason to stay motivated and keep going.

The same idea applies to customer loyalty. When customers know their purchases are bringing them closer to a reward, they have another reason to stay engaged with a business instead of treating every transaction as a one-time interaction.

Rewrd helps businesses build on this behaviour by rewarding customers in a simple and meaningful way. Instead of customers making a purchase and moving on, each interaction gives them another reason to stay connected with the business.

For merchants, this creates more consistent engagement and helps turn occasional buyers into returning customers.

6. As long as Nigerians exist, awoof will too 

Let’s be real: there won’t be a day when a business offers Nigerians a free reward, and they say no. Thinking about it is almost impossible because that day will probably never come.

Smart businesses know that the real value isn’t just in giving customers something extra. It’s in turning that excitement into lasting customer relationships, and that’s exactly the opportunity Rewrd helps merchants tap into.

For businesses ready to turn customer loyalty into a growth strategy, you can start your Rewrd journey here.