Anyone who came to Red Bull Half Court x Rexona planning to just sit down and watch basketball, likely lost. Between players pulling off ridiculous moves, crowds losing their minds and Rexona keeping the energy going beyond the court, there was barely a quiet moment all day.

It started with Ball Up

The ball went up and the energy went with it. From the first play, the players were locked in, the competition was on and there was clearly no easing into this one.

Gravity took the day off

One minute, it was a regular play. The next, somebody was in the air and the entire court had something to say about it. This was the kind of move that made you understand why Red Bull and Half Court are a very natural pairing.

The crowd was playing too

The players had the court, but the crowd brought its own game. Every big play came with a scream, a cheer or somebody jumping out of their seat, turning the Half Court into one big feedback loop of energy.

Then Rexona turned up the volume

Basketball wasn’t the only thing keeping people moving. Rexona’s cheerleaders and drummers brought their own rhythm to the experience, adding even more energy to an already buzzing court.

Rexona was right in the middle of it

With the game moving at full speed, Rexona wasn’t content to sit on the sidelines. From the action on court to the brand moments around it, Stay Fresh With Every Move came to life exactly where all the movement was happening.

Even big energy needs a reset

After all that movement, everyone deserves a minute. The Rexona Stay Fresh Zone gave players and spectators a chance to refresh, recharge and get ready for whatever came next.

Somebody had to take the W

After the plays, the pressure and all that noise, the final whistle finally settled things. One team walked away with the win, but the energy of Rexona x Red Bull Half Court had already made its mark.