The big idea for the MAGGI 50th anniversary campaign is: Let’s Celebrate. We intend to do this primarily by sending gift boxes containing specially curated ingredients and gifts to women influencers pan Nigeria & beyond for trusting MAGGI in the past years, and in the future ahead. Click the link below to learn more.
1. The real bathroom in a Nigerian home:
The bathroom begins and ends inside that bucket.
2. Those colourful sponges that look like net singlet:
Everyone in the house has a different colour.
3. That local sponge that looks like bird nest:
To wash away your sins.
4. The bathroom slippers that your mother has used to stone you.
This is where their marksmanship shines.
5. A million toothbrushes when there are just 4 people in the house:
Nigerians don’t know how to throw away toothbrush.
6. All the toothpastes we have unofficially named ‘Closeup’:
They are all ‘Closeup’. Go and argue in your house.
7. The toothpaste no one wants to accept has finished:
It must not waste.
8. The floor rag that is just a retired towel:
Your mother will kill you if you don’t take it out to dry after every bath.
9. That heater that hasn’t worked in years:
Why are you even there?
10. When you see this, you know the most annoying chore is about to go down.
Ugh! The worst.
11. That container filled with water, just in case:
Can’t trust the tap in a Nigerian house.
12. The soaps we all grew up with:
The smell of Tura was the worst.
13. The bathing soap Nigerians have turned into washing soap.
