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  • Lagos, Nigeria – The third edition of the Jameson Distillery on Tour (JDOT) has officially concluded, leaving a lasting impression on Lagos’ pop culture scene. From September 27th to October 1st, 2024, thousands of whiskey enthusiasts, music lovers, and foodies congregated at the landmark National Theatre to experience a unique blend of Jameson legacy and Lagos vibrancy.

    Jameson Distillery on Tour has always been more than just a whiskey Tour; it is a comprehensive experience that honours the essence of community, craftsmanship, and culture. This year’s edition well exceeded expectations, with Jameson delivering its 244-year-old legacy of distilling excellence to a fascinated Lagos audience.

    From the moment attendees stepped inside the beautiful setup at the National Theatre, they were pulled into Jameson’s universe. Every aspect, from the event decor to the interactive displays, demonstrated the brand’s dedication to craftsmanship and excellence. Upon arrival, participants were treated to bespoke whiskey tastings led by Jameson brand ambassadors who explained the legendary triple-distilled Irish whiskey’s rich history and complex flavors. These gatherings were more than just drinking whiskey; they were about making friends, starting conversations, and sharing a common enjoyment of wonderful experiences. 

    A Diverse Lineup of Experiences

    The Jameson Distillery on Tour offered a variety of events and activations that catered to a wide range of interests. The first day featured an intriguing collaboration with Afrovibes, a local live music platform known for putting on exceptional performances. Lagosians were treated to an electrifying night of live music which included performances from crowd favorites such as Lady Donli – who also featured in Jameson Distillery Sounds, Olusegun & The Stallions, and Cef Ashanta, to mention a few, as well as a diverse mix of genres, delivering the perfect energy to start off the tour. 


    On Day 2, the focus moved to Lagos’ thriving skate culture. The event, which was organized in collaboration with DenCity, a female-led platform committed to fostering skating culture in Nigeria. From jaw-dropping stunts to an interactive skate park where guests could participate, this day celebrated the creativity and passion of a thriving subculture that perfectly resonates with Jameson’s commitment to inclusion and self-expression.

    The weekend continued with much more exciting events. Day 3 was all about fun and fashion, with The Vogue Boys taking over and transforming the venue into a water park. Day 4 catered to the foodies, with Jameson collaborating with Kevwe & Cam and Kewa’s Kitchen to produce a whiskey-pairing extravaganza. Guests savored gourmet junk food with a twist, masterfully coupled with the smooth, distinct tastes of Jameson whiskey, leaving their taste buds tantalized and spirits high. 

    A Celebration of Craftsmanship

    The big climax on Day 5 was memorable. Jameson collaborated with the famed Mainland Block Party to cap off the event in style, showcasing Nigeria’s dynamic heartbeat—Afrobeats. The atmosphere was palpable as thousands of people danced, laughed, and celebrated the end of an extraordinary week.

    Perhaps the most memorable highlight of the tour was the presence of Ger Buckley, Jameson’s Master Cooper. Buckley, a fifth-generation craftsman at Midleton Distillery, enthralled the audience with a live demonstration of his centuries-old trade. It was fascinating to watch him expertly create the wood barrels that give Jameson whiskey its distinct flavor.

    The Community comes together.

    More than just an event, Jameson Distillery on Tour has grown into a movement that brings diverse communities together through the shared appreciation of whiskey, music, cuisine, and creativity. This year’s edition highlighted Jameson’s rich past while also celebrating Lagos’ vibrant culture, resulting in an interplay of tradition and contemporary.

    “Creating unique connections has always been important for Jameson Whiskey,” stated Evane Chenuet, Marketing Director at Pernod Ricard Nigeria. “This year’s Jameson Distillery on Tour reinforced our bond with the community of creatives by offering guests multiple opportunities to expand their social network and immerse themselves in the world of Jameson.”

    As Lagosians reflect on five days of wonderful memories, there is no doubt that the Jameson Distillery on Tour will remain a key event on the city’s cultural calendar for years to come. Whether it was the music, the whiskey, the skating, or the food, everyone had a story to tell, which is precisely what Jameson is all about.

    For those who missed out, the countdown to the next edition begins right now. Follow @jamesonngr on social media for updates and join the conversation with the hashtag #JDOT2024. 

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  • Lagos, Nigeria – Get ready, Lagos! The Jameson Distillery on Tour is back for its third edition, this time bigger and bolder. From September 27th to October 1st, 2024, The Jameson Distillery on Tour (JDOT) will take place at the iconic National Theatre. With five action-packed days of live music, gourmet food, fashion, and skating, it is the ultimate Jameson party, allowing guests to create a world of memories with both old and new friends. 

    Jameson, a brand focused on authenticity, friendship, and inclusivity, continues to promote the art of bringing people together through common interests. This edition promises an unforgettable experience, with exclusive whiskey tastings and live demonstrations by our brand ambassadors, who will walk guests through the rich history of our famed triple-distilled Irish whiskey, from the beautifully crafted barrels to the distinct flavors that distinguish Jameson. This edition will allow whiskey enthusiasts and beginners to not only taste our whiskey, but also obtain a better understanding of the history and craftsmanship that characterizes our brand.

    “Creating unique connections has always been important to Jameson Whiskey. This year’s Jameson Distillery on Tour aims to reinforce our bond with our community by giving guests multiple opportunities to expand their social network and immerse themselves in the world of Jameson”, says Evane Chenuet, Marketing Director, Pernod Ricard Nigeria.

    To kick off the tour, Jameson collaborated with Afrovibes, a live music platform known for its energetic live music. Day 2 delves into Nigeria’s active skating culture; in collaboration with DenCity, guests may witness remarkable skate feats, take part in demonstrations, and feel the thrill of a developing movement.

    On Day 3, the Vogue Boys will take the stage, bringing an experiential water park festival. Day 4 offers something special for foodies, with an emphasis on gourmet junk food and Jameson whiskey pairings in collaboration with Kewa’s Kitchen and Kevwe & Cam. The grand finale features a powerful collaboration with The Mainland Block Party, as we honour Naija’s heartbeat—Afrobeats! 

    A Special Guest Appearance by Jameson’s Master Cooper

    As a special treat for whiskey fans, Ger Buckley, a true craftsman and fifth-generation Midleton Cooper, will conduct an unparalleled demonstration of his craft using the same methods and tools passed down from his grandfather. Ger is responsible for always keeping the Distillery’s one million oak casks in top condition. This unique opportunity allows guests to observe the artistry of barrel production and have an inside look at the craftsmanship that goes into each barrel that houses Jameson. 

    “This edition goes beyond celebrating our whiskey; it’s a tribute to Nigeria’s vibrant and dynamic culture. We’ve crafted a unique experience that not only highlights Jameson’s craftsmanship but also honours the community we proudly call home. We are thrilled to unveil what we have in store for our guests!” says Bodam Taiwo, Head of Portfolio, Pernod Ricard Nigeria.

    Don’t miss out on this special event! Whether you’re a whiskey enthusiast, a music fan, or looking for new experiences, the Jameson Distillery on Tour is the place to go. To attend, simply visit (www.jamesonwhiskey.com/en-ng/jameson-distillery-on-tour-lagos-2-0/) and register for free.
    Follow us on socials @jamesonngr for updates, and use the hashtag #JDOT2024 to join the conversation.

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  • For eight electrifying days, the Jameson Distillery on Tour (JDOT) mesmerized whiskey enthusiasts in Lagos, delivering an immersive and enjoyable Jameson experience reminiscent of a trip to Jameson’s Dublin home – the iconic Bow Street Distillery.

    Held at Fidelity Grounds Oniru from September 29th to October 8th, Jameson Irish Whiskey treated guests to a thrilling lineup of daily events, sparking connections and encouraging all to #WidenTheCircle.

    JDOT was a vibrant mix of experiences, featuring an immersive journey through the distillery, live musical gigs, tantalizing Jameson cocktails, whiskey tastings, a merchandise store, chic fashion pop-ups, gourmet delights, larger-than-life games, discounted grooming services, and so much more. The event aimed to educate consumers about the rich story behind each bottle of triple-distilled Jameson Irish Whiskey while immersing them in activities tailored to every taste.

    It all kicked off with an exclusive opening night on September 29, where attendees, from influencers to OAPs, were treated to the opening tour of JDOT. This provided them with insights into the remarkable 243-year journey and process that makes Jameson the unique and beloved brand it is worldwide.

    The days that followed brought a DJ-led experience hosted by Culture Custodian, a high-energy Mainland Block Party that not even the rain could dampen, and mouthwatering cuisine with Brunch Out. A short break on October 3rd and 4th allowed everyone to catch their breath before diving back into the excitement for the final 4 days.

    Live music stole the spotlight on the fifth day of JDOT as guests delved into the legendary production of Jameson’s triple-distilled whiskey. The vibe continued on the sixth day, where Made Kuti’s closing act at Afrovibes left everyone buzzing long after the night had wrapped up.

    Kewa’s Kitchen was a gastronomic haven, allowing guests to pair Jameson’s signature cocktails with gourmet food, immersing them in the brand’s essence and heritage.

    The grand finale was brought by the Vogue Boys, injecting the event with their energetic vibe, marking not just the end of JDOT but also bidding summer farewell.

    “We curated an extraordinary event over the past few days,” said Bodam Taiwo, the Head of Portfolio – Bond & Connect Pernod Ricard. “JDOT was more than a festival: it was a feeling, a vibe, a place where music, fashion, food, and friends converged in a legendary way. We’re ecstatic that our guests got to truly experience the essence of the Jameson brand, were entertained, and widened their circle. JDOT has left us with cherished memories and a countdown on our calendars to next year’s epic rendezvous.”

    For captivating event highlights, visit @JamesonNgr on Facebook, Twitter, and Instagram.

    Join the Jameson journey, drink responsibly, and celebrate in style!

    About Pernod Ricard Nigeria

    Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits. Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Absolut Vodka, Ballantine’s, Chivas Regal, The Glenlivet Scotch Whisky, Olmeca Tequila, Malibu Liqueur, and Mumm Champagne.

    About Jameson Irish Whiskey

    Founded in 1780 by John Jameson, Jameson is the best-selling Irish whiskey in the world. Produced in the distillery in Middleton, County Cork, from malted and unmalted Irish barley, Jameson’s blended whiskeys are triple-distilled, resulting in exceptional smoothness.

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  • The Jameson Distillery on Tour Experience hosts a series of tailored, interactive events highlighting Jameson’s Irish heritage and craft that stretch over 243 years. The ten-day festival gives a glimpse into how Jameson is distilled, followed by unforgettable whiskey and cocktail tastings, gourmet canapes and the hottest artists on stage. Naturally, everyone gets to make a few new friends along the way as they #WidenTheCircle.

    A taste of Jameson’s Dublin home – the world-famous Bow Street Distillery – welcomes all Nigerian whiskey lovers, from seasoned palettes to first-time tasters.

    Lagos Welcomes Jameson Distillery on Tour (JDOT)

    Guests are immersed and entertained as they soak in the essence of the brand and its roots. Guests will enjoy best-in-class experiences, hosted by Jameson Brand Ambassadors and friends of Jameson, who embody the jovial Jameson personality.

    A delve into the legendary production of Jameson’s triple distilled, twice-as-smooth Irish Whiskey, live music, parties, Jameson pop-up merch store and so much more! The tour allows all to truly experience what makes Jameson Irish Whiskey unique and loved across the globe. 

    The Jameson Distillery on Tour offers explosive sensory moments, rich flavours and ample space for connection with friends, old and new, as they #WidenTheCircle!

    So, pull up a chair, grab a glass and come #WidenTheCircle with some kindred spirits at the Jameson Distillery on Tour Experience in Lagos which is open to the public from September 30 to October 8, 2023.

    Attendance is strictly by registration.

    Join the conversation across social media: @JamesonNgr on Facebook, Twitter and Instagram

    Lagos Welcomes Jameson Distillery on Tour (JDOT)

    About Pernod Ricard Nigeria

    Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits. Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Absolut Vodka, Ballantine’s, Chivas Regal, The Glenlivet Scotch Whisky, Olmeca Tequila, Malibu Liqueur and Mumm Champagne.

    About Jameson Irish Whiskey

    Founded in 1780 by John Jameson, Jameson is the best-selling Irish whiskey in the world. Produced in the distillery in Midleton, County Cork, from malted and unmalted Irish barley, Jameson’s blended whiskeys are triple-distilled, resulting in exceptional smoothness.