• You know we are all for individuals who are creative, express themselves and are living life on their own terms. That is why we are beyond excited to welcome two extraordinary individuals into the Meisters Tribe. 

    Wondering what the ‘‘Meister Tribe’’ means? It is a group of individuals who are creatives, music artists, and fashionistas known for their original, unconventional and unique artistry.

    Want to know if our new Meisters are anything like what we just described above? Well, come meet them! We bet you can’t contain your curiosity.

    Tochi: Not Your Regular Hair Stylist

    If you haven’t heard of Tochi Nwosu, you don’t know ball! Tochi who has been styling hair professionally since his second year in the university has gone ahead to build for himself a global brand. This Meister, who could not be overlooked as a result of his top-notch creativity in the hair industry founded Tochi Mint Stylez – a popular hair brand which has birthed several salons in different countries. It’s no wonder he is known as the number one loctician in Nigeria, and the go-to professional loctician for many celebrities – talk of utmost dedication and being a master of one’s craft! 

    That’s not all! Asides being an amazing hairstylist, Tochi is also committed to employing skilled hairstylists, encouraging and empowering other people to become masters of their own craft. We are inspired and excited to see how he would channel his creativity and make innovative contributions to the Meister Tribe.

    Meet Hafsat: The Exceptional Wordsmith

    Multiple award-winning spoken word poet, member of the Grammy recording academy, Actor, Voice actor, writer, and fashion enthusiast – Hafsat sure does wear many caps and they all fit well! With her words which have the power to move mountains, this phenomenal human has refused to back down in using her words as a tool to address critical social issues! This is going great for her as she is already making waves, having won several awards, including the prestigious World Bank YouthActonEdu award. We wish (or not) that was all, but talk about a jack of all trades, and master of every single one, Hafsat also owns a fashion brand and her fashion inspos sure have a hand in making many youths look stunning while expressing their true selves through fashion! We can’t wait to see how she will inspire young adults to embrace their unique voices and creativity.

    Why Tochi and Hafsat?

    Tochi and Hafsat represent the wider range of young adults who are keen on pursuing their passions without fear. Hence, through this new addition to the Meister Tribe, Jägermeister reinforces its commitment to inspiring young adults in pursuit of their passions with authenticity and without fear. These newest Meisters are set to join other ambassadors in the Meisters Tribe to inspire unconventional thinkers and doers alike.

    What’s More?

    The excitement doesn’t stop there! Jägermeister Nigeria is also celebrating the entire Meisters Tribe. This is a perfect opportunity for us to recognize all our incredible Meisters – Denrele, Small Doctor, Whitemoney, Commissioner DJ Wysei, Big Bimi, Tevris, Orange Nerd, Femi, and Dare, and their achievements. 

    The best part of this is that you also can be a part of the Meisters Tribe! Yup! You read that right! All you need to do is get yourself a bottle of  Jägermeister drink, and make it your companion as you dedicate yourself to becoming a master of your own craft. It’s all about creating a community that thrives on creativity, independence, and self-expression, after all. So cheers to your journey to becoming a Meister as well!

    For more exciting updates, follow @jagermeisternigeria and stay glued to your screen. The party is just getting started!

  • When aiming for an unforgettable Saturday evening, the golden rule is to switch your devices to ‘Do Not Disturb’ mode—a tactic flawlessly executed by bougie-styled and steeze-giving youngies at last Saturday’s ‘DND’ party. The party, which was powered by The Yard in collaboration with Jägermeister, the premium liqueur, known for creating #BestNights experiences set a new standard for vibrant nightlife in the city.       

    Hosted by the king of hype himself,  Big Bimi, the event saw party enthusiasts immersed in intense gbedu, fuelled by DJ XL, DJ Klesh, and Commissioner DJ Wysei’s show-stopping performances. The various performances had everyone vibing to trendy sounds from Afro beats to Amapiano, which had them screaming for more.

    Set against the backdrop of Lagos’ scenic coastal beach at the Nexthought Studio Lekki, the festivities kicked off with partygoers indulging in Jägermeister’s signature shots and cocktails, ensuring an energetic party atmosphere from start to finish. Attendees found themselves having a great time whether they were grooving to the music, making new connections or raising cups of Jägermeister drink to toast with their friends.

    As the night progressed, and more guests and talent lineups trooped in, the party was further ignited by the energetic Host Big Bimi and hypeman Edo Boy, whose magnetic presence on stage kept the crowd hyped and engaged throughout his performances. The Yard X Jägermeister ‘DND’ party delivered an unprecedented #BestNights experience—a cosmos of music, drinks, and seamless connections blended, leaving an unerasable mark on all who attended, ensuring that memories of the night would linger long after the music faded. It sure was a lit 10/10 and worth turning on your ‘do not disturb’ mode.

    Wait a second! One more thing, don’t forget to share your memories on social media, follow @Jagermeisternigeria and use the hashtags #JägermeisterNG #BetheMeister #BestNights #TheMeistersExpression.


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  • Who is ready to unwind, chill and live on the edge a little? If you are, we have a couple of ideas of things you can do and Kühl places to visit. At the top of that list is the recently launched Jägermeister Ice Kühl Lounge perched snugly on the sands of the scenic Good Beach, Victoria Island, Lagos.

    The Ice Kühl Lounge launched this weekend and here is the scoop on everything you missed and everything you need to know about the kühlest place in Lagos: 

    Liqueur lovers got treated to non-stop delightful Jägermeister-infused quacktails that got everyone giddy. From beachy, spicy, sour to the Jager berry flavour, there was something on the menu for everyone. And by everyone we mean, everyone inclusive of some of our faves who showed up at the launch: Dare Aderinokun, Small Doctor and Odumodu Blvck amongst others.

    In addition to the masterfully mixed quacktails, at the lounge people also got to enjoy a shot of Jägermeister the best way possible – Ice Kuhl! 

    That’s right! If you missed out on the launch, you haven’t missed out on the fun. The Ice Kühl Lounge will be on the Good Beach from August to October, and the premium liqueur brand is geared to give everyone a one-of-a-kind experience. 

    Every weekend, the lounge will feature open mics sessions for all upcoming artistes looking to take charge of their destinies and become Meisters in their own rights. It gets better, there are exciting gifts to be won by anyone who captures the essence of the Jägermeister Ice Kühl Lounge in their pictures. All you have to do is post a picture(s) and share it with the hashtags #IceKühl, #Bestnights, #JägermeisterNigeria, #BetheMeister. 

    There you have it! If you are looking to have a good time with your tribe within the next three months, the Jägermeister Ice Kühl Lounge at the Good Beach should be at the top of your list.

    Come enjoy shots of Jägermeister at sub-zero temperature. To gain access, buy a bottle of the Jägermeister at the beach and you automatically get the chance to experience the Ice Kühl lounge for 15 Minutes. See you at the Kühlest spot to be.

    About Jägermeister 

    Jägermeister is more than just a premium liqueur brand; the brand is committed to empowering its consumers to take charge of their lives and become masters of their own destinies. It’s time to live above the norm, embrace unconventionality, and master your craft like a true Meister. Join the conversation on social media using the hashtag #BeTheMeister, and follow @Jagermeisternigeria for all the latest updates.

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  • When it comes to creating unforgettable brand experiences, Jägermeister knows how to steal the show. And boy, did they outdo themselves as the highly anticipated Meisters Expression Festival train made a stop in Lagos Island.

    This festival took the Centre of Excellence by storm, treating the vibrant crowd to an extraordinary two-day extravaganza at the picturesque coastal paradise of The Good Beach. Brace yourselves as we dive into the mind-blowing highlights from this unforgettable festival!

    Star-studded Performances

    The festival had a star-studded lineup at the #MeistersExpression Festival. Seyi Vibez, Fireboy, BoySpyce, Magixx, Seeva, Whitemoney, and Small Doctor took the stage by storm, leaving the crowd in awe of their electrifying performances. And let’s not forget the talented DJs, including DJ Baggio, Gigi Jasmine, Commissioner DJ Wysei, Casper Sandra, and the dynamic twin DJs WannixHandi, who had everyone raving and grooving to their infectious afrobeat tunes. With MC Twinkle and Big Wheel as hype men, there was never a dull moment!

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    Immersive Art Installations

    #TheMeistersExpression Festival was not just about music; it was a visual feast for the eyes. The venue was adorned with spectacular art installations by renowned artists, including the creative genius Glenn Samm. From graffiti depictions of the Meisters to interactive body art that turned attendees into living artwork, this festival truly celebrated the fusion of music and art.

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    Unforgettable Moments

    What’s a festival without a few surprises? Media personality Denrele Edun delighted fans as he hosted the Fashion Expression Party on day two, adding an unexpected twist to the event. Lucky fans were treated to exclusive Jägermeister merchandise, courtesy of the energetic Meister. And to top it off, the energetic diva joyfully celebrated his birthday at the festival, ensuring the Meisters presence was felt at every moment.

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    Ice Kuhl Fun and Games 

    Jägermeister didn’t just bring fantastic music and fashion to the table; they also brought the fun and games! The festival grounds transformed into a playground of excitement, offering thrilling games that got attendees’ adrenaline pumping. Delicious food kept everyone fueled for more, and let’s not forget the star of the show—the Jägermeister-infused cocktails that had guests sipping in style.

    The Ice Kuhl Lounge Experience:

    Jägermeister also announced that its iconic Ice Kuhl Lounge will now be located at The Good Beach and open to the public from June – October 2023. So, if you are looking to experience Ice Kuhl fun at sub-zero temperatures, the first-of-its-kind lounge should be on your to-do list!

    The Meisters Expression Festival was an epic adventure that combined music, art, surprises, and pure excitement. However, if you missed this edition of the festival, fear not! Word on the street is that the premium liqueur brand is recreating this experience on the mainland, scheduled for July 1st. Make sure to mark your calendars!

    Jägermeister is not just a premium liqueur brand; it’s a movement that empowers you to be the master of your craft and take charge of your life. Embrace the Meister within you and join the next wave of Meisters Expression! Cheers to the #BestNights of your lives.

  • The 188-year-old premium liqueur, Jagermeister, celebrated the Meister culture with the Meister tribe in an Exclusive festival tagged “The Meister’s Expression” on Friday 12th & Sunday 14th of August respectively at Balmoral Hall, Federal Palace Hotel, Victoria Island Lagos. 

    The events treated guests to performances from a strong lineup of artists who embodied the true Meister Expression. Meisters (Masters) are those who challenge the convention of positive transformation and stay true to who they are.

    The first day of the festival was the ‘After Dark Music concert’ which saw electrifying performances from Mavin’s Finest Ladipoe and Ruger to the delight of guests as well as stellar performances from Bella Shmurda, Small Doctor, not forgetting the amazing DJs for the night, Dj Gigi Jasmine, Dj Baggio, Dj Crowd Controller and Super hypeman, Voltage of Hype. The tone and energy for the night was high and fun as guests were treated to amazing Jagermeister cocktails.

    On the second day themed Fashion Expressionism party, featured the collaborators for The Meisters Expression campaign showcased their crafts and how they stand out and have chosen to express themselves through music, ink, piercings, art, and hair. Guests were treated to a spectacular showcase of different kinds of arts and crafts like Live Paintings, Body paintings, pottery, live drawings, etc. The Line of up artists to thrill the guests for the evening was top notch featuring Fireboy DML, Fave, Psycho YP, Blaqbonez, Commissioner Dj wysei, Dj obi, Dj Baggio, Dj Gigi Jasmine among others.

    Jagermeister is championing progressive societal change, futuristic conversations, and challenging the status quo by encouraging people to live above the norm and enjoy unconventionality by being The Meister.

    Follow @jagermeisternigeria on Instagram for more information.