• Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    Nairalife #352 bio

    What’s your earliest memory of money?

    The lunch money I got from my mum in nursery and primary school. ₦10 could get me ₦5 buns and a plate of rice. 

    Those were the days. What was growing up like financially? 

    Terrible. You know how people say their parents weren’t financially well off? My case was different. The roof of our house was once removed because we couldn’t pay rent. It was that bad.

    My dad was an artisan; he painted buildings for a living, and my mum was a petty trader. I noticed early that my mum was the risk-taker. If my dad didn’t get an opportunity he wanted, he was fine with what he had. He hardly pushed for more, but my mum was different. 

    She was constantly hustling, seeking new opportunities and exploring additional trades to try. I think I’m more like my mum in that regard. I started hustling at the age of 10. 

    Tell me about that

    I hawked sachet water in the market to make money. I even raised the business capital myself. 

    Here’s how: I grew up in a rural area with many cocoa farms nearby. Cocoa merchants bought cocoa pods from farmers and dried them in their stores. When these stores closed at night, they’d pack the cocoa inside, but a few cocoa beans would fall on the ground. 

    Then, the town children and I would go pick up the beans. If we gathered up to one kilogram of the beans, we could sell them for ₦500. If you could gather two or three kilograms, that was very good money. This gathering often took weeks to reach a decent size.

    Anyway, I sold my small stash of cocoa beans and started the business. My dad was against it, but I didn’t care. I bought a bowl for ₦130 and a bag of sachet water for ₦100. The first day I started didn’t end well.

    What happened?

    I didn’t know much about the business, so I made a few mistakes. After I sold the first batch of water, I went to buy more and repeated the process after selling them off. The sun went down, and I ignorantly bought another batch. Everyone who has sold sachet water knows that it was a wrong move because there was no way I’d sell off the water by that time. 

    When I inevitably couldn’t sell them, people advised that I return the stock to the person I bought it from. Most pure water sellers had agreements with their “suppliers” that allowed them to exchange warm sachet water for cold ones if they couldn’t sell. I tried to do the same, but unfortunately, the person who sold it to me wasn’t a good person. He refused to change them and even beat me up.

    Oh my God

    It was discouraging. I had to throw the remaining water away because we didn’t have a freezer at home. It was a big loss, and I was only able to start again because my friend gave me ₦200.

    I sold sachet water every day after school for about two years. I could make ₦200 – ₦500 profit daily, and that was big money in school. The business also taught me a great deal, particularly how wicked people could be. 

    A sachet of water cost ₦10, and someone could take the water, drink it, and then give a 10-year-old ₦1000 to go and look for change. They knew I wouldn’t have change for them, and they’d ask me to come back for my money. I never saw them again. 

    That’s wild

    I stopped the business when I was in SS1 or SS2 because my school started dismissing us late at 4 p.m., and I couldn’t keep up. 

    In SS3, I dropped out of school altogether because my dad couldn’t afford to register me for WAEC. While exploring what else I could do, I decided to apprentice at a business centre since I was naturally skilled with phones and computers. Plus, having briefly worked as an apprentice typist at a similar place a few years prior, it made sense to continue in that line of work. This was in 2014.

    The place I worked was popular with lawyers. They often came to type processes and court judgments. 

    Was it a paid apprenticeship?

    No o. I was essentially learning, so I didn’t have a salary. My dad encouraged me to be patient and just get the skill.

    I quickly became popular due to my fast typing skills, and the lawyers always wanted to work with me. Some even started asking me to come work for them, offering to pay more than what I earned at the business centre. I couldn’t even tell them I wasn’t being paid.

    My popularity didn’t sit well with the business owner; he didn’t like people praising me and always called me weird because I read a lot. I’d install PDF readers on the computers to read random things like philosophy. I often obsessed over learning random things. For instance, I could think about something like YouTube videos and go all in with learning everything about creating them. 

    So, I was really good. I could say I even knew more than the owner. I worked with him for about two years. During that time, he repeatedly promised to start paying me, but it never happened. I finally left in 2016, because I was considering returning to school and needed to save money. I went on to work with one of the lawyers who’d been trying to poach me. 

    How much did the new job pay?

    ₦15k/month to work as a typist for the firm. I also occasionally did some secretarial duties. It was the first time I earned a salary, and the money was okay for me. I was a 17-year-old living with my parents, so I didn’t pay rent or any major bills and was able to save. In 2017, I was able to raise enough money to write WAEC. 

    Besides the money, working with that lawyer was such a blessing. I still mirror his lifestyle to this day. He was very calm and organised. He taught me how to live a balanced life, and I really enjoyed working with him.

    In 2018, while still working with him, I found another income source. One of the other lawyers in the firm gifted me a laptop, and I began using it for research. Every day after work, I’d buy ₦100 data and explore the internet for different things I could learn. I also created a blog using one of the free hosting platforms; I think it was Blogger. I knew it was possible to monetise the blog and start earning from Google Ads, but I also knew it would take a considerable amount of time, effort, and web traffic. 

    Fortunately, I found a way.

    What did you do?

    Around this time, a betting company was really popular, and people were always looking for information on how to become a company agent and open a betting shop. So, I wrote a post about the process on my blog and used it to sell an ebook I created about becoming an agent. 

    My post ranked well on Google, and people started buying my ebook. At first, I sold it for ₦1k, then increased the price to ₦2500 when I noticed it was selling quickly. In a month, I could sell 10 ebooks. At the same time, my blog got monetised, and I could make $100/month — about ₦32k — using Infolinks to display ads. In addition to the ebook sales and my salary, I was making over ₦80k monthly.

    I wrote the JAMB exam that same year and had even gotten admission into the university when my income took a hit.

    What happened?

    Google regularly pushes out updates, and that year, one of these updates hit my site and affected my blog’s traffic. I stopped ranking, and revenue dropped. After gathering all I had (which was about ₦120k), I still needed about ₦350k to complete school payments and rent a place close to campus. The blog wasn’t bringing in money anymore, so I needed to shift direction.

    I came across a European site that sold football betting tips for gamblers. The tips were quite expensive at $499/month (approximately ₦140k at the time), and I had a crazy idea of reselling them. I took all the money I had, added my salary and sent it to the guy selling the tips. I could’ve easily been scammed, but fortunately, I wasn’t. The guy added me to a group where he sent the games. I noticed the tips were actually genuine and profitable, but I wasn’t interested in playing them.

    Instead, I went on Facebook, made a video and started running ads. In the video, I explained how, instead of $499/month for that site, people could just pay me ₦7k/month for the same genuine tips. I also showed proof that I bought them from the $499 site. 

    Omo, the kind of money I started seeing. 

    Too much sense wanted to finish you

    My offer was too stupid for anyone to refuse, and people were just buying left, right and centre. I just created a Telegram group, added them, and sent them the games. By the end of the first month, I had almost ₦600k in my account.

    The money helped me resume at uni and rent an apartment. I was still young and didn’t know a lot about money, so I was just spending. The iPhone 7 was in vogue at the time, so I bought one. I even changed my laptop.

    In early 2019, Facebook started disabling sports betting ads. Luckily, I’d grown an email list of subscribers who trusted me. The thing about betting is, it’s very difficult to find someone who is not a scammer. Since I didn’t scam them, they kept resubscribing. Plus, people were winning too, which was good. Sometimes, they even dashed me money. So, my income was stable and almost passive due to the monthly subscriptions.

    However, towards the end of 2019, I suddenly lost interest in the betting business. I don’t know why; I just stopped liking the idea and gradually stopped. My subscribers even reached out asking why I stopped, but I didn’t have a valid reason. That’s how that income source dried up. 

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    Interesting. What did you do next?

    My school was close to one of the most prominent markets in Nigeria, so I started going there, looking for products I could sell online and make 3x the cost.

    I mostly sold household products. I could buy an item for ₦1k, and list it on JiJi and Facebook ads for ₦4k. That became a major income source for me. I hardly attended class because I was always at logistics companies to sort out deliveries. 

    The money wasn’t as good as sports betting; that one was unlimited money. I could sell a game one million times. However, with physical products, I could only sell as much as the available stock allowed. Still, I was making around ₦500k – ₦800k monthly, which wasn’t bad. I lived a comfortable life in school. 

    I’m also glad I started dealing with products instead of relying on sports betting because it set me up for what I do today. I still work with products, just on a very different level.

    What do you do these days?

    I’d say it’s e-commerce. I look at the market trends and bring in possible solutions in the form of products. For instance, insecurity has been a significant challenge for Nigerians lately. As a business, I can decide to start selling security gadgets, and people would buy in volumes. If I make ₦3k from each gadget and sell 10,000 units, that’s ₦30 million profit.

    I use ads to push my products on Facebook, YouTube and MGID. It’s a thriving business now, and I work with a team of 12 people, generating an average monthly profit of around ₦12 million to ₦15 million. The expansion didn’t happen overnight. 

    In 2020, I recorded my first ₦1 million profit in a single month from selling a specific mosquito product, and we continued to grow from there. We also sold fitness equipment during that period.

    The business faced a small struggle in 2021 when Apple released the iOS 14.5 update. It came with a privacy update that made it difficult for third-party platforms to track user behaviour and show them targeted ads. Now, users had to give permission before an app could track their data, and if they clicked “no,” it was all over. 

    Ad performance was terrible during that period, but fortunately, we started to recover in late 2022, and it’s been going well ever since. 

    How do the business operations work?

    I have a way of knowing that a product will do well. I think it’s a muscle formed by how long I’ve been doing this. After picking the product, we’ll conduct a test run of like 100 units and use the performance data to determine whether we’ll scale or not.

    I have an office where I work with a few full-time employees, but I also have agents in different states in Nigeria who get the products and handle delivery. 90% of the orders we receive work with the pay-on-delivery model because Nigerians don’t trust the internet. When the agents deliver, they remit the money to the business. 

    I decided to operate this way because I believe there’s a limit to how well a business can perform if it’s a one-man operation. If I’m doing it all alone and making a total revenue of ₦100k, 20% net profit of that is just ₦20k. However, if I’m running a ₦100 million business and I achieve that same 20%, I’ve just made ₦20 million. 

    Both the ₦100k and ₦100 million could be the same personal level of work, but for the latter, I’m using the leverage of getting more people involved to scale faster. It’s better to own the leg of an elephant than a whole ant.

    Hmm. That’s a lot to think about. You mentioned a monthly profit of about ₦15 million. How much of that is your income?

    After removing operating costs, salaries, and returning capital to the business, my “salary” is usually about ₦5 million to ₦7 million monthly. 

    I’m specific about always returning money to the business because it’s easy to lose an opportunity if there’s no available capital to allocate to it. I also don’t joke with expansion. Every extra money returns to the business.

    You’ve had massive income growth over the years. How has that impacted how you think about money?

    I believe fear is a significant reason why many people struggle to make money. It’s the truth. If you don’t take some kind of risk, you won’t make money. Also, money is a reward for helping people out. 

    If you aren’t solving a need, making someone’s life better or offering value, it’s almost impossible to make money. I never had any doubt about whether I’d make money or not. It was always a matter of time.

    How would you describe your relationship with money?

    I have a problem. Once people around me start sharing their problems, I feel an obligation to help solve them. Recently, I calculated how much money I’d given out this year, and it was almost ₦10 million. I’m not happy about that, and I plan to stop giving money away so much.

    Beyond that, I’m not the materialistic type. My only guilty pleasure is food. It sounds unbelievable, but I spend at least ₦800k on food monthly. It’s that expensive because we (I live with my brother) have a chef whom I pay ₦180k monthly. I also eat out a lot and still spend at least ₦150k on protein powder every month. 

    Now would be a good time to walk me through your typical monthly expenses

    Nairalife #352 expenses

    I don’t save money. Whatever reserve I have is reinvested in my business. Another thing that takes my money is travel. I believe travel helps me learn, so I typically spend ₦4m – ₦5m on an annual trip within Nigeria or to an African country. My rent is ₦4 million, but I don’t save for it. Once it’s time, I just pay. 

    Is there anything you want right now but can’t afford?

    Honestly, nothing. I would like to move to the US, but money is not what’s holding me back. It’s the visa; I know it’ll be hard to get as a young person right now.

    Is there an ideal amount of money you think you should be earning right now?

    I always think in terms of the business, so I think we should be doing a net profit of ₦100 million monthly. We’re currently working towards that, already planning structures and hiring needs to guide expansion to more countries. We already sell in some African countries, but the goal is to scale. By the grace of God, we should have hit over 50% of that ₦100 million goal before 2027.

    Rooting for you. What was the last thing you spent money on that made you happy?

    A vacation package to Southwest Nigeria in September. It cost me ₦3 million. I’m almost always working, so I don’t go clubbing or things like that, so it’s nice to enjoy travel experiences.

    How would you rate your financial happiness on a scale of 1-10?

    10. Even if you’d asked me this when I earned ₦15k, it’d still be a 10. I don’t think there was ever a time when I was unhappy with my finances. I believe whatever I’m earning is the value I’m bringing to the marketplace. Therefore, if I want to earn more money, I must bring more value. I might sound unconventional, but that’s just the way it is.


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  • Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


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    Nairalife #329 bio

    What’s your earliest memory of money?

    I was 18 years old and had just finished secondary school. I needed money to pay for my exam, so I worked at a bakery for ₦100/day.

    What exam?

    GCE. I remember that was the one I could afford. NECO was free because it was relatively new, and WAEC was too expensive. I needed to write both, so I settled for external GCE

    I worked at the bakery until I gathered the ₦7500 exam registration fee. It was a lot of work, but also my only option to raise the money. My parents couldn’t afford it.

    What did your parents do for money?

    My dad was a welder, and my mum was a petty trader. They had six children, and we all lived in a single room. Try to imagine eight people living in one room. It was so bad. 

    I remember growing up, my dad earned ₦10k/month. He’d remove ₦3k for his transport fare and give my mum the rest to buy food for the month. On the other hand, my mum jumped from selling one thing to another, depending on which moved faster. 

    My siblings and I also helped her hawk these items after school. I hawked everything from kuli-kuli to fried fish and dried ponmo.

    Back to the GCE. I wrote the exam and got good grades. Unfortunately, my sibling and I finished secondary school at the same time. My elder brother was also in the polytechnic. By my calculations, my parents couldn’t afford to send us all to a higher institution. I had to look for another way to make money.

    Did you find any?

    I did. One of my dad’s brothers drove for a banker, and I joined him at the quarters where he lived. His neighbourhood was filled with car dealers who lined cars on the road, so I started helping them wash the vehicles. 

    My pay was ₦10k/month, but I frequently made more from tips and extra money from my oga, especially when he made a sale. Sometimes, I made up to ₦25k or ₦30k monthly. December was the best month, especially when the diaspora guys came and paid in cash. I could make up to ₦40k in December.

    Would you say it was good money?

    It wasn’t mine to spend alone, so I couldn’t do much with it. I planned to save some of my salary for school, but I also had responsibilities. 

    I had to support my uncle. He was a driver, so he wasn’t buoyant. He had two wives back in our hometown, and travelled to see them every month. So, after I collected my salary, I’d give him ₦7k to hold. Sometimes, he borrowed money from me and never paid it back.

    There was also black tax. I had to send money home to support my brother in school. Sometimes, I’d get calls from home after my brother had come home and packed all the food back to school, so of course, I’d have to send money. Then, I’d survive on the remaining money left for the month. I saved a little, but it wasn’t enough to do much.

    I worked at the car dealer for about two years. Something interesting happened along the way. 

    Tell me about it

    I started attending a church in the area, which reshaped my mind. I joined a cell group, and my cell leader helped me set values for myself; to look beyond my circumstances and see how I could be more. I knew I couldn’t continue washing cars indefinitely. My hands peeled a lot because of the water and soap. I kept praying and asking God, “What next?”

    Then one day, while cleaning the cars and preparing to close, I met a pastor. His car had issues and stopped near our parking slot, so he asked me to help him. I pushed the car into the slot, and even lent him a battery from one of our cars to start his car. We tried several things. Still, the car didn’t start.

    The pastor begged to drop the car there overnight, and he’d send his mechanic the next day. At this point, it was 10 p.m. I agreed, but refused the money he offered. He returned the next day with his mechanic, and I still refused money after the car started working. Surprised, he gave me his card and said I should call him. I didn’t remember to call him for days.

    Ah

    I stumbled on his card one Sunday after service and called him. He told me to come to his office, which wasn’t too far from where I worked. When I got there, he was with his friend. The friend asked, “Is this boy you’re talking about?” Apparently, the pastor had told him the story of how I helped him without collecting money. 

    To cut the story short, the pastor asked me to work with him. He was also a real estate consultant. Me that was already looking for job. I immediately agreed.


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    What were your duties?

    I just followed him around, running errands for ₦25k/month. The errands were mostly, “Go give this survey plan to XYZ person.” I didn’t understand how real estate or surveying worked, but I wanted to learn. A fellow employee who studied estate surveying and valuation taught me the basics, but I didn’t fully understand it.

    After six months of working with the pastor, I decided to leave. The ₦25k wasn’t great, considering I didn’t get tips like at the car slot. My salary hardly covered my bills. The office was also not as close to my house as the car slot, so I spent more on transportation. It wasn’t worth it.

    So, what did you do next?

    I decided I didn’t want to work under anyone again. I moved back home and asked around for people who could teach me surveying. I didn’t have the money to attend school, but I knew the basics and needed someone to train me.

    A relative finally introduced me to a surveyor, and I put my heart and soul into learning the business. I’d trek about an hour every morning to the surveyor’s office. Once there, I’d clean, run errands, and follow the surveyors everywhere. They took me to sites, taught me to read tape, and sent me to the Ministry of Lands to process approvals. I caught on quickly and was training younger people in the office within months.

    Were you getting paid?

    I wasn’t working under the surveyor, so I didn’t have a salary — I was just learning the business. However, I made money from practising what I was learning and doing my own thing. I find it easy to relate to people, so I befriended many of the ministry’s staff. It helped me get a lot of opportunities. 

    Someone could just ask, “I want to sell this land, but I don’t have a survey plan. Can you do it?” I always said yes. I’d go there, measure, and they’d pay me. Sometimes, I charged up to ₦100k. Other times, I negotiated a percentage of the land sale. 

    I was the guy who knew how to do everything. Want to buy land? I can help you with the property search. Need a Certificate of Occupancy (C of O) or building approval from the ministry? It’s me. Whatever it was, I did it. People also constantly referred me for jobs. 

    Between 2006 and 2009, I comfortably earned up to ₦250k/month — sometimes more. I rented a mini flat, furnished it, and even had an air conditioner. 

    Energy!

    I was making cool money. In 2009, I planned to finally go to a higher institution to get an actual certification in surveying. I even rewrote the GCE because the first one I did was for science subjects, and I needed commercial subjects for surveying. I passed, but had to pause school plans again, like the last time.

    What happened this time?

    I got someone pregnant. She was my church member, and the church didn’t want to hear that we had the baby outside of wedlock. So, we got married and I had to leave my school plans to focus on my family and increased responsibilities.

    This was the same period I got my big break. 

    I’m listening

    I met someone who would turn out to be my long-term business partner. Let’s call him Alhaji. We sat beside each other on a bus, and I noticed he was a property guy because he was on a call. 

    The person he spoke to on the phone asked him a logic question: How many acres make one hectare? The person probably wanted to make sure Alhaji knew the business he was trying to sell. I noticed Alhaji struggled with answering the question, so I whispered to him, “It’s 2.5 acres.”

    After Alhaji finished his conversation, he turned to me and asked if I was a surveyor. I said yes, and he said he’d like to work with me. He was a property consultant and needed a surveyor to work hand-in-hand with him. We exchanged contacts, and within a week, I got my first big job from him: ₦10m. 

    Woah. How did that happen?

    Alhaji had acquired a lot of land in Ibeju Lekki and Ajah, which were just springing up. He wanted to build an estate on one of those massive sites and needed someone who could handle it. It was a waterlogged area, meaning double work. 

    I did the job, signed the perimeter copy, and lodged the record with the ministry. Everything went smoothly, and he was happy. I was extra happy. It was the first time I made so much. I couldn’t sleep. For one week, I was just shouting. 

    That job was such a major step for me. Prior to this, I’d bid for jobs worth ₦2m – ₦3m, but the clients wouldn’t call me back, except when they had smaller jobs of ₦150k – ₦200k. When I asked why, they’d say I was young and clients were sceptical that I could handle big jobs. I was 24 or 25 years old.

    Hmmm

    I’ll forever be grateful to Alhaji for trusting me with that opportunity. He took me along on subsequent jobs, and my network expanded. I met more people who were willing to pay well for my work.

    I also got a recurring gig with a telecommunications company. They needed a surveyor to convert latitude/longitude data to UTM coordinates and use that to acquire land to erect masts. Those gigs took me around Nigeria and made me good money. 

    How good was the money?

    I made between ₦1m – ₦4m per gig, and they came consistently for a year. I built my first house that year and bought a Toyota Muscle. This was around 2010/2011 when the car had just entered Nigeria. Me too, I did big boy. 

    After the gig ended, I faced my regular surveying jobs, making money here and there. Then, in 2017, I started thinking about more ways to make money. I didn’t have a problem finding clients, but the ones that paid well didn’t come daily. After much thought, I decided to build a hotel. It seemed like a way to get steady business.

    I discussed with a friend, and we found land near my area for ₦5m. I paid for it and did the necessary documentation. Three weeks later, my friend called and said someone just priced it for ₦7m. A ₦2m profit in less than a month? I sold the land immediately. That incident gave me the idea for my next business: buying land to resell.

    How did you go about that?

    I began diverting any money I made from surveying into buying land. After selling the first one, I found another full plot of land with a small house on it. I bought it for ₦12m and made an extra ₦6m after reselling.

    Trust land agents, they started calling me regularly to inform me whenever land was available. I bought another one for ₦15m and sold it for ₦25m; ₦10m profit just like that. At one point, I thought, “What if I build on these lands and sell the property?” A bag of cement was still ₦2600. It wouldn’t cost me too much to build, and I’d profit even more. 

    So, I bought three plots of land for ₦28m. I sold part and designed the rest like a mini-estate. I built the first duplex for ₦20m, and sold it for ₦40m. I used the ₦40m to build three more house units to sell. By the time I finished the mini-estate, I had close to ₦100m in my account. It blew my mind. 

    I mean, my mind is blown too

    Since that first experiment, building houses and mini-estates for sale has remained a consistent income source. Land value and people’s interest in it increase as soon as they see a building on it. I pay attention to the entire infrastructure, from securing NEPA poles to getting prepaid metres and interlocking the roads to ensure people invest. 

    I don’t build all the time. Sometimes, I just resell the land for a profit. I haven’t abandoned surveying either. My old clients still call me for surveying jobs, and I can’t tell them no. I don’t reject “small” jobs. All I need to do is just drop my big car and carry the small one to the site, so they don’t get scared and stop calling me. 

    In fact, I recently went to do a ₦100k job. I still go to the Ministry of Lands myself to sort out approvals and relate with the staff like I used to. The only difference now is that I’m also doing my own thing in a big way. 

    What’s your current monthly income like?

    ₦100m is a typical average from my surveying and real estate companies. In a good month, I can make up to ₦200m. It can also be as low as ₦10m in a bad month, especially when I’m in between projects.

    It typically takes me three to four months to complete a project, and I can work on two or three estates simultaneously. I have engineers who work for me, but I like being able to get to my sites to check on progress quickly. Clients are often ready to buy my buildings as soon as they’re complete because I’ve built a reputation for using good materials. Sometimes, they buy while we’re still painting. 

    In addition to my businesses, I have five properties that bring me ₦15m in rent annually and a ₦70k/day shortlet.

    You’ve literally gone from 0 to 100. How has your income growth impacted how you think about money?

    Once you use money well, it will work for you. I think everyone must reach a point in life where their money works for them even while they sleep. That’s the level I’m currently at. I don’t need to think about where money will come from because I’ve created a process that allows it to come in steadily. 

    I also don’t keep money. As it enters my hand, I channel it back to the business. About two years ago, my account officer tried to get me to save ₦100m in treasury bills, but the returns didn’t make sense. I think it was supposed to be about ₦1.5m. 

    Why would I lock money up somewhere for small returns when I can use it to build a house and make double my investment? So, I don’t save money anywhere; everything returns to the business. 

    Are there risks to putting all your money into the buildings, though?

    Not really. I’m a technical surveyor, so I know how to acquire good land. I know the potential problems to look out for, and I don’t go near government commitment lands.

    That said, I still have problems with Omo Onile from time to time. I lost ₦15m to an Omo Onile dispute a while ago. The dispute became a police case, but I later abandoned it because it wasn’t worth it. 

    Why chase ₦15m when I could make more without stress? I just took it as a lesson. Before I make any purchase now, I meet the Oba and every community leader. If there’s a need for settlement, I tackle it immediately. 

    Out of curiosity, what kind of lifestyle does your income afford you?

    Well, I have the resources, but I live a moderate life. I still live in the same house I built years ago, and my three cars are easy to maintain. I have one driver, and my children don’t attend overly expensive schools. My typical expenses are mostly food and school fees. I don’t live extravagantly at all.

    Let’s break down these expenses into a typical month

    I think I comfortably live on less than ₦2m in most months:

    Nairalife #329 expenses

    My ajo contribution also serves as my travel budget. My share is usually ₦2m at the end of the year, then I add more money to it to travel overseas for a short break. 

    Is there anything you want right now but can’t afford?

    Not at all. The only reason I wouldn’t be able to get it is if I don’t want it.

    How about the last thing you bought that made you happy?

    I did a crazy thing and bought a 2022 Jeep two months ago for ₦25m. I just thought, “All this money I’m making sef. How much am I even eating out of it?” Material things don’t necessarily make me happy; I just wanted to splurge on something, and I chose the car.

    Do you typically feel that way? Like you’re not spending your money on yourself?

    Of course. I don’t even eat much, so it’s not like I’m using the money to buy food. Sometimes, I feel like I’m making all this money, but I’m just there. I don’t do anything out of the ordinary.

    However, I remember what it was like for my family to live in a leaky room, so I still work. Also, I take God’s word seriously, and it shapes my mindset. I know he expects me to live a greater life and achieve more, so I keep gunning for more. I set targets to hit higher financial levels because I want to improve and do more.

    What are some of these levels you still want to reach?

    I listened to a podcast the other day, and the real estate guy said he bought land for ₦3.4bn. I knew this person years ago, and even the land he was talking about. 

    This person might’ve had better funding opportunities, while I started my own small small. But I know I can attain such a level too; where I can push bigger projects, employ more people and change their lives too. 

    Recently, one of my workers told me about the house he just built. Another one said he was planning to build close to me. Those are the things I like; I want to directly impact other people’s success as I grow as well.

    I should mention that I finally returned to school about two years ago. My colleagues kept saying it was past time to have gotten the certification part sorted, so I’m back at it. 

    Rooting for you. How would you rate your financial happiness on a scale of 1-10?

    9.5. I learned how to use my money well, and the results speak for themselves. 


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

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  • Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.

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    This week’s subject on #NairaLife is a 25-year-old social media influencer. He talks about growing up poor and how seeing his mum’s efforts pushed him to start earning at 16. Today, he doesn’t need to leave his house to make his millions.

    What’s your earliest memory of money? 

    Hustling for ₦3k at 16. I helped nurses carry polio immunisation kits from house to house. I remember being irritated at how the children ran away and cried because of the injections. I thought,  “Oga, just stay and collect this thing. You’re wasting my time.”

    How long did you do this?

    I did it just once. The ₦3k was for three days of work. The crowd I saw on the day I went to get paid was so much that I couldn’t get my money. I had to come back another day.

    When I was told I couldn’t get my money that day, I felt especially terrible I didn’t have a dad. I wouldn’t have to hustle for ₦3k like that if my dad was around. I swore that I’d never be poor in life. The experience was that bad.

    Where was your dad?

    No idea. He just wasn’t around. I started working at 16 because, as the firstborn, I felt like I had to. It was just my mum, my younger sister and me, and at that point, I was old enough to realise how much my mum was doing for us. 

    My mum is a trader, but she made sure we wore good clothes, never skipped meals, and were never sent out for school fees. She put us through private primary school, but when it was time for secondary school, she sat us down and told us she couldn’t afford a private secondary school. 

    What was the switch like?

    Omo, first it was embarrassing. All my friends from primary school went to private secondary schools.

    I won’t lie; going into secondary school, I believed public school students weren’t as intelligent as private school students. It was a stereotype that flew around in my primary school. I soon realised it was a lie. People are smart everywhere. I’m hardworking today because of how hard I had to compete academically in senior secondary school. 

    Tell me about it

    My set was a bit too serious. The principal had to call an assembly to tell us to loosen up and come out to play sometimes because we were reading too much. We represented the school in competitions, some against private schools, and won. I don’t know what motivated the others, but I knew how hard my mum was working to take care of my sister and me, and I just didn’t want to disappoint her. 

    As serious as I was though, maths was a problem. I got an F when I wrote GCE in SS 2, and a D when I wrote WAEC in SS 3. I couldn’t get into university with those grades, so it was that year I stayed at home and did menial jobs like the immunisation one. 

    What other jobs did you do?

    I worked at a factory that produced hangers for ₦14k a month. I quit after a few months and got another job at a factory that printed past questions. That one paid ₦19k a month, but it was the most hazardous job ever. I inhaled so much smoke because I worked near a generator. There was a time I fell while carrying a load of heavy papers My boss saw me on the ground and said that if I destroyed the papers, the money would be deducted from my salary. My ₦19k salary!

    After another few months there, I left and did WAEC and JAMB lessons. I used my money to pay. By 2015, when I was 18, I entered university to study mass communication.

    Was that what you wanted?

    Yes. I liked listening to the OAPs on Beat FM, so I thought I could do something in entertainment. In fact, because of how much they talked about Twitter, I opened a Twitter account and started being funny and steadily gaining followers in their hundreds and thousands. 

    Was it your mum who supported you through university?

    For about two years. In 2017, I started making my own money. 

    What were you doing?

    Freelance writing on Fiverr. I had roommates who made money designing for clients on Fiverr, so when my mum got me a laptop, I signed up and offered writing as a service.

    How did you learn to write?

    I wrote essays all the time in secondary school, so writing didn’t feel like a skill I had to learn. 

    When I started using Fiverr, I had to use a VPN to make it seem like I wasn’t in Nigeria because, for some reason, it was hard for Nigerians to get jobs. Within 24 hours of opening an account, I got an essay-writing job that paid $5. 

    In less than two months, I made $100 — the threshold for a first withdrawal. It was about ₦50k when I withdrew it. If you see my mum’s joy when I called her to tell her I made that much from writing online. She even called our pastor and told him. 

    That year, I made about $500. 

    Was it just through essay writing?

    My brother, when poverty holds you, your creativity will come up. I wrote marketing articles, essays, assignments, and even poems for people’s partners. There was also a lady that paid me just to rant to me. 

    You were also doing therapist work? God when?

    But I wasn’t saving sha. I was spending the money anyhow. Even the next year, when I made almost $4k by levelling up, I didn’t save. I sent my mum some money, but I wasted the rest in school. 

    How did you level up?

    When your account shows that you’ve completed a lot of work and received encouraging comments, you level up on the platform and get jobs easier. At this point, I wasn’t using a VPN account anymore. I’d created another account and patiently waited to get jobs, but it was worth it in the end.

    But in my 400 level, I lost my account because the PayPal account linked with it was connected to another Fiverr account. 

    How?

    Nigerian PayPal accounts can’t receive money, so I had to use the services of a guy who had foreign PayPal accounts to receive my payments. He mistakenly used the account he was using for me for another person. 

    Damn. Did you lose money?

    I got the money in the Fiverr account after 90 days of suspension, but I couldn’t get the account back. I’d have to start from scratch again. I was in my final year doing projects, so I decided not to bother. It would be too much work. 

    Also, I realise, in retrospect, that I did a terrible job at networking. When I google the names and companies I worked with as a freelancer, I scream. If I’d kept those relationships, I wouldn’t have been stranded and broke like I was after that account loss. 

    It was bad?

    I met sapa. I couldn’t ask my mum for money because I’d stopped for a while, so I was just suffering. I even started selling the middle pages of my foolscap notes for ₦20 whenever we had class tests. Right before I graduated, I got my first social media campaign job. A brand reached out because they saw I had engaged followers. The job paid ₦10k. This happened a couple more times in 2019.

    After I graduated in 2019, I helped my classmates write CVs for ₦2k per CV. Then on one of those days when I had nothing to do, I had a bright idea. Since I’d already studied mass communication, it’d be smart for me to learn a foreign language too. I went and made inquiries, and the language I wanted to learn cost ₦63k for six weeks. 

    Did you do it?

    I didn’t have the money, so I tweeted about my situation, and a Twitter friend reached out, asked me how much the classes cost, sent the money and asked me to return it whenever I could. I’d never met this person physically.

    A few months later, I found out she died. I was heartbroken. 

    Sorry about that. Did you learn the language?

    Yes. But I’ve not used it for anything. 

    How did you get back on your feet? 

    In 2020, more brands started reaching out to me to push their products and services. I was getting ₦100k and ₦200k gigs. That’s when I also started getting writing gigs. I started doing CVs, website articles, assignments, and statements of purpose. But I was charging much higher than my freelance days. It was just knowing my worth and not being afraid to charge people. 

    I also had my only 9-5 in 2020. It was a digital marketing job that I quit after two months. 

    Why?

    My boss told me to shut up over the phone. On top ₦66k salary. Ah. 

    LMAO

    2021 was the beginning of proper financial stability. I was making at least ₦300k a month from writing and influencing, but more from influencing. That’s when I bought an iPhone and MacBook and put my mum on a ₦40k monthly allowance. 

    Omo mummy

    She didn’t care much about the amount I was giving her. As long as I gave her money, she called and prayed for me like I’d just blessed her with millions. At some point, I realised giving her money was an investment in my mental health. The fact that she was happy with me was proof that I was doing something right.

    I even did my first investment in 2021.

    What kind?

    I put ₦1.5m in a friend’s business and got ₦300k every month for four months, then I got my ₦1.5m back. 

    Mad. How’s 2022 been?

    I do the same things I’ve been doing for money, but I make more money because my brand is bigger. I run multiple campaigns concurrently. On an average month this year, I’ve made at least ₦700k, all from the comfort of my apartment. Oh yeah, I finally moved out this year too. I paid ₦500k for rent and have spent about ₦400k buying home appliances. 

    Do you save now?

    Haha, I save almost all my money now.

    Break down how much money you spend in a month

    How much do you have invested? 

    I put ₦2m in a crypto company, and they give me ₦100k a month. 

    And how much do you have in savings?

    Maybe about ₦4m. 

    Can I see your rates?

    What’s the hardest part about being an influencer? 

    The fact that I have to put my life out there. It’s a bit tough. I don’t like it, but I have to do it. 

    At 25, do you think you’ve done well for yourself? 

    Yeah. I live alone in my flat. I’ve placed my mum on salary, and I sponsor my sister’s education. I have two people I pay salaries; one who manages one of my accounts (₦50k) and my assistant (₦80k). There are others I pay for writing for me. In my own capacity, I’ve also helped followers who DM with genuine stories. So yeah, I feel like I’m in a good place. 

    Is there any levelling up to do?

    Of course. I want to reach a point where ₦20m is nothing to me. Do I have any specific plans? No. I just know it’ll be through business and maybe getting a high-paying job. 

    What’s a high-paying job?

    ₦2m a month. 

    Is there something you want now but can’t afford?

    A house. I don’t need a house, but it’s the only thing I want but can’t afford. 

    On a scale of 1 to 10, what’s the level of your financial happiness? 

    I would say 7. Because everything I need now, I can afford. Until I get to the point where ₦20m is nothing, it cannot be a 10. 


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