Even though Rema only broke out less than a year ago, thanks to the well-deserved success of his eponymous debut EP, it legitimately feels like the Mavin Records signee has been around for a lot longer.
With the sheer amount of quality content he’s put out since his big break — two follow-up projects and a flurry of hit singles — it’s not hard to see why his career feels more long-spanning than it actually is.
Thankfully, 2020 doesn’t look to be any different for the tireless star. Over the weekend, he dropped the first episode of Rema’s Realm, a four-minute short that follows he and his gang robbing a supermarket.
Everything Rema has put out so far, whether it’s an IG post or a music video, feels very intentional, serving as a window into his vastly creative mind. The engaging Rema’s Realm, which he wrote, is just his latest avenue.
For the short, Rema smartly enlisted the same team behind his award-winning “Dumebi” music video — a clip that played a very vital part in shaping his image.
Speaking about Rema’s vision, the director, Ademola Falomo said:
“We embarked on this as the first of a series of visuals aimed at unveiling this version of Rema. It is simply Rema sharing more of himself with his fans.”
The short’s producer, Ebuka Nwobu continued:
“Rema is a very intelligent guy. He’s very aware of his place in pop culture and very intentional about what he wants his impact in the game to be. This makes him more open to relatively risky ideas.”
With Rema, we are witnessing the exciting rise of a rare Nigerian star — one that not only relies on creating and performing music to connect with his fast-growing audience.