Introducing, Jollof Road


May 30, 2019

On the 7th of September 2019, we’re hitting the road across mainland West Africa, touching down in every country in the region.

“By a stroke of luck and genius, I was born in the large kitchen of Penda Mbaye, in the small town of Saint Louis, in Senegal.” 

Has anyone ever wondered what Jollof Rice would say if we all stopped fighting and just listened?

There are sixteen countries, hundreds of cities and millions of people in mainland West Africa. And you know what binds most of us together asides ECOWAS and Nollywood? Jollof Rice.

The Story Of Jollof Rice Is A Story Of West Africa.

Travel across West Africa, and you’ll find people swearing by the flaming hot heaven. But this isn’t just about rice. This is about culture; from the stories, to the sounds, to the colours, and most importantly, to the people. 

We know Jollof spread across West Africa somehow, but what else spread? 

And so, we’ll be travelling across the region, hopping from city to city. We’ll start in Lagos and travel the entire coastline, through the Python temples of Benin, through the beautiful beaches — and the not-beautiful ones — through the markets, through the music bars and street performances. 

We’ll travel all the way to Senegal, the westernmost country of mainland Africa.  

Then we’ll head back through the landlocked countries; through the old cities of Mali, through Sankara’s country, through our Northern neighbours, Niger, and back into Nigeria.

What We’ll Be Looking For.

Everywhere we go, we’ll be looking out for four things:

  • Where do the people go?
  • What do the people eat
  • What do the people move to?
  • What’s uniquely interesting about them?

Everything we find — whether it’s human stories or wicked recipes — we’ll share in photos, and videos, and journals. 

So follow Zikoko everywhere; Facebook, Twitter, Instagram, and most importantly, Youtube.

West Africa Is Just The Beginning.

“Why not take an entire continent?”

We’re starting with ECOWAS West Africa, first because of the uniqueness of West Africa, and secondly, because it’s visa-free. 

In sickness and in health.

We Need You.

If you live in any city across West Africa, preferably outside Nigeria, or if you know anyone who lives anywhere across West Africa, holler. We’re looking for people who know their way around their towns and cities, and cheap (or free) places to crash. 

If you’d like to be even more involved somehow, holler in the comments, let’s get talking.

What’s next?

We prepare. Do you want to know how we’re preparing? Subscribe below. But first, this video:

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