We Need To Talk About ALAT’s Genius New TV Ad

ALAT
May 18, 2020

If you’ve followed Zikoko for a while, then you know that we’re obsessed with ads. We’ve talked a lot about terrible Nigerian ads in the past so it’s only fair that we make noise when a brand makes an ad that blows our minds with its ingenuity. We’re here today to talk about the new ad for ALAT (the digital bank) titled: The Bank of the Future.

The ad begins with a voiceover asking this question:

We’re then shown a man in his living room. He’s on a video call with a coworker while working at a holographic table similar to the one Tony Stark uses in the MCU movies.

When the video call ends, he turns off the holograms and projects his computer screen onto the wall using his watch. Based on the things we’ve seen him do in this short time, it’s clear that this ad is set in a future where technology has greatly evolved. This is made even clearer when he calls out to his Digital Life Assistant named ALAT and she responds with a pun.

He acknowledges the pun with what can only be described as a “big man chuckle” and has her update him on his schedule. She does this effortlessly while also finding and buying a cheaper ticket for his flight, re-scheduling his workout time, and sending a grocery list to his phone. ALAT is clearly on some Artificial Intelligence shit.

On his way to the grocery shop, ALAT is telling the man where exactly all the items on his list will be in the supermarket when he spots a beautiful woman crossing the street with a box in her hands. This leads to the following interaction between the man and ALAT:

Artificial Intelligence: 1

Humanity: 0

We then see the man at the supermarket’s checkout counter after he’s done grocery shopping. To make sure he’s not forgetting anything, he asks ALAT if there’s anything else and she assures him that he’s all done. As he thanks her and leaves the supermarket, we get a glimpse of a holographic ALAT bidding him a wonderful day.

Look at her in the corner, serving iRobot realness.

The ad ends with this message:

Fin.

In this expertly made 1 minute and 39 second ad, ALAT (the digital bank) shows its plan to change the future narrative of banking by becoming a daily and integral part of its customers’ daily lives. It also highlights the role technology (i.e. Artificial Intelligence) will play in bringing about this future where banking won’t be just about financial transactions, it’ll be a lifestyle – powered by ALAT.

Check out the ad:

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