#WatchThis: Nonso Amadi’s “What Makes You Sure?”


October 18, 2019

Too many Nigerian music videos are boring retreads of already tired concepts. That’s why we created #WatchThis — a weekly series that will dutifully curate visuals from the past week that deserve your attention.


Nonso Amadi — “What Makes You Sure?”

While they never really break the mould, Nonso Amadi’s music videos are always, at the very least, gorgeously shot and narratively cohesive. For his latest effort, “What Makes You Sure?”, he ups the game with even more vibrant cinematography and a compelling side story.

The Seyi Akinlade-directed video is filled with clips of Nonso Amadi performing the song in various backdrops, but in between all that is a story of mistrust. Like on the song, Nonso Amadi struggles to convince his lover that he isn’t being unfaithful.

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