#ALATFoodChallengeIsBack: All You Need to Know

ALAT | Pop
January 21, 2022

…and how you can take all the glory

In June 2021, we all laughed our heads off as we cheered on some kings and queens who ate their way to glory on the #ALATFoodChallenge. It was three episodes of premium drama. Don’t get us started on the young winner who danced with chicken bones. Epic! Thankfully, the ALAT Food Challenge is back and it’s time for all food lovers to start prepping for the food galore that is about to happen. And it’s the new year, so what’s not to love and rave about?!

If you know that you’ve got the nerve to finish a large tray of firewood jollof rice, a bowl of hellfire turkey, a pot of fisherman soup with pounded yam in less than five minutes, then you are the perfect fit for the challenge. But before you display those innate speed-eating skills of yours, here are the things you need to know about the ALAT Food Challenge to stand a chance of becoming the ultimate foodie of the season.

  1. You have only 5 minutes to chase your enemy:

As with the first season last year, every minute counts. And to win this challenge,  and ensure all village people remain in the village, you must consume the food as fast as you can in less than five minutes.

Also, don’t forget that you will be sitting across your enemy (calm down, we are joking. We meant your challenger) who wants to eat all in less time, so you need to be faster. You will be running the race of time and speed against your competitor.  Game, set, go!

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2. You need to come with your ride or die:

In our favourite Yoruba mummy voice, “your friend will not die IJN!” But you get what we mean? This challenge requires you to come with a friend who will be playing a crucial role in you winning the challenge. In simple terms, you battle for the food and your friend battles to sign up on the ALAT mobile app first. Both of you must work in synergy to win the challenge. Don’t forget to bring your team playing spirit along with you.

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3. You will need to chill with the real big boys:

As they say, chop life, make life no go chop you. If you like to enjoy life and you agree that food ‘in large quantity’ is the way, then you are good to go.

Believe us when we say that you will be consuming the biggest meal you’ve ever had. It’s either you chill with the big boys in truth and in deed, or you lose. There is no in-between.

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4. It’s time to face those fears

It’s the time to stand and face your fears if you are camera shy. For this, one of Nigeria’s biggest food influencers, @Ayothecreator of the popular speed-eating show, Nigerians vs Food, will be calling the shots off-camera to make sure you don’t try to stuff food in your pocket. Remember, try to come hungry; that might just do the trick.

So, this month, you could be competing with another challenger for glory. The person who gets to eat the most while their friend signs up on the ALAT mobile app, within five minutes or less, wins the challenge!.

The real question is ‘are you ready to battle it out on the ALAT Food Challenge?!’ Remember to register using the steps below;

  • Download the ALAT app using the “FOOD” referral code
  • Follow @alat_ng on Instagram and ALAT by Wema Bank on Facebook
  • Comment “I can eat” underneath the announcement post on ALAT’s Instagram page.
  • Chill and wait, the ALAT team might just contact you.
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