Plus: How to Get Into Product Marketing as a Newbie

Vol 28 | 08-05-2023


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Good morning, 🌞

In November 2020, we published this Naira Life about an oil and gas engine that shook the internet. As the conversation it sparked raged online, the Zikoko team also discussed it during our Monday editorial meeting. While the team half-jokingly, half-seriously, debated if we’d made the right career choices, one of my co-workers at the time, Hassan, said: “There’s a time to be broke and a time to be rich.”

It was mostly tongue-in-cheek, but I held on to it and often revisit the meaning behind those words. Writing this week’s Naira Life was another reminder that this sentiment holds some truth.

You see the guy in this story? He made his bets at the right time and embraced everything that came with it, even though it didn’t translate into immediate wealth. But boy, did it set him on the proper path.

In this letter:

  • #Nairalife:He Sabotaged His Dad’s Plan For Him, And Now He Makes ₦3.5m/Month
  • HustlePrint: How to Get Into Product Marketing as a Newbie
  • #LoveCurrency: Dating in Lagos on a ₦260k Data Analyst Monthly Income
  • Money Meanings: “Vesting Period”
  • Game: #HowMuchLast
  • Where The Money At?!

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The #NairaLife of a Travel Agent Who Hated Being the Broke Partner

It’s not every time someone makes 100x their old salary in less than three years, but that’s what the 25-year-old data engineer in this story did. What made all the difference and set him on this path was a bet he took in 2014.

This is his Naira Life

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How to Get Into Product Marketing as a Newbie

Daniel Orubo’s hustle story took us through his transition from the media industry to tech product marketing, but how do you start a product marketing career as a JJC? That’s why we’ve made this guide

Read the guide here

Married Life of Humanitarian Workers on a Combined ₦750k Monthly Salary

Christabel* and Henry* fell in love after a year of working together for a social association. While Christabel is more prudent with money, Henry enjoys going all out for the people he loves. Now they live together as a married couple and tell Zikoko how their personalities complement and balance out each other.

Read the full story here

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Get the most comprehensive insights and stories about Africa’s tech and business ecosystem. TC Daily goes out every week at 7 AM (WAT).

Subscribe to TC Daily!


Money Meanings

Game: #HowMuchLast

#HowMuchLast is a game where we show you an item and you tell us (and the world) the highest amount you’d pay for it.

Some weeks will be Okin biscuit, some others will be SUVs.

This week, let’s find out how much you’re willing to live in what everyone swears is a sane city. So, #HowMuchLast for a 2-bedroom apartment in Abuja?

What’s the most you’d pay? Tweet at us here.

Where The Money At?!

We can’t say we’re about the money and not actually help you find the money.

So we’ve compiled a list of job opportunities for you. Make sure you share this with anyone who might need it because in this community, we look out for each other.

Again, don’t mention. We gatchu.

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All good things must come to an end. But not this good thing. We’ll be back next week.

In the
meantime, keep reading Zikoko’s articles and be sure to share the love.

Till next week…

Yours cashly,


Zikoko’s ‘OG’ Mr. money

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Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.