9 Brand Names That Have Become Generic In Nigeria

November 28, 2019

Nigerians can make anything popular; if we all get behind a brand, that brand is made for life. Therefore, it comes as no surprise that some brands are used as a generic term for certain products or services because of how popular they’ve become.

Here’s a list of some of them:

1) NEPA:

Long before the power sector was privatized in Nigeria, it was called the National Electric Power Authority (NEPA) in the 70s. However, NEPA has become a huge part of our lingo which is why everyone conveniently forgets that the name ceased to exist when it was changed to the Power Holding Company of Nigeria (PHCN).

Now, everyone in Nigeria knows that “Up NEPA” means one thing only–the low voltage and epileptic power supply is back on for everyone to use for few hours.

2) Maggi:

Due to its popularity as a longstanding brand in the cooking industry, Maggi remains the generic name for every other food seasoning.

Nowadays, vendors always ask you to specify which brand you’re referring to when you ask for Maggi.

3) Indomie:

As far as Nigerians are concerned, every noodle is Indomie.

So we disregard the fact that Indomie is a brand of noodles because nobody really cares about that distinction; just give us the noodle, let’s eat.

4) Milo:

Milo, a Nestle beverage product, has been tagged by many Nigerians as the generic name for every cocoa food drink in the country.

5) Hypo:

For a while, Jik was leading the pack but Hypo snatched its hat and has made itself the most recognized brand in the bleaching industry. The sad thing is, every other bleaching agent is now called Hypo.

6) Bagco:

Ask a market woman in Nigeria for a sack and she will correct you, saying; “Do you mean Bagco?”

7) Gala:

All hail Gala! This sausage roll brand has become the widespread name for every other sausage roll in Nigeria.

So no matter how hard other companies try to stand out with their brand name, Gala knocks them dead by staying on the lips of every consumer.

8) Dettol:

Odds are if you ask any Nigerian what their favorite antiseptic brand is, the answer would be, Dettol. This is not because it actually is, but because everyone refers to all antiseptic liquid as Dettol.

9) Macleans:

If you’re one of those people who automatically think of Macleans when someone says toothpaste, then you sure fit into the category of Nigerians who call every toothpaste Macleans.

Which brand do you think we left out? Let us know in the comments.

Join The Conversation

Bring a friend.

You'll like this

Watch

Now on Zikoko

Recommended Quizzes

November 15, 2019

There are two types of people in Nigeria right now: those who are proud Marlians, and those who are still in denial about stanning the divisive star. So, for those who proudly wear the Marlian tag, we made a quiz to test how well you really know Naira Marley. If you get more than 6 […]

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

November 28, 2019

There are so many talented and stunning Nollywood actors that make it hard not to fall in love with them. So, while we all know the likelihood of us ending up with any of them is super low, it’s still fun to imagine a world where we actually stood a chance, and that’s why this […]

More from General

March 10, 2022

Offers opportunity for young changemakers from Nigeria, Kenya and South Africa to join the Global Citizen Fellowship Program for a year-long, full-Time, paid placement International advocacy organisation Global Citizen has today announced that application for the 2022/23 Global Citizen Fellowship Program powered by BeyGOOD is now open until 29th April 2022. Fifteen young African changemakers: […]

March 8, 2022

Triller, the AI-powered, open garden technology platform for creators, has joined #BreakTheBias, the global campaign in honor of  International Women’s Day (#IWD2022) on Tuesday, 8th March.  All Triller platforms will feature stories from 30 incredible women in the music and entertainment industry who are working to end gender bias, along with a specially curated #BreakTheBias […]

March 4, 2022

In view of the humanitarian crisis in Ukraine, MTN has announced it will be offering free international calls and SMS to all existing prepaid and postpaid customers, effective immediately. This offer is aimed at supporting customers to stay in touch with their loved ones while eliminating associated International Direct Dialing (IDD) costs due to high […]

March 3, 2022

ASUS has released its new Zenbook 14 Flip OLED (UP5401EA) and Vivobook Pro series (N7600/N7400). Pre-orders are available now. The Zenbook 14 Flip OLED (UP5401EA) is a slim, light and ultra-versatile convertible design equipped with a 4K OLED HDR NanoEdge touchscreen, having a 16:10 aspect ratio to give you a bigger visual workspace. The Asus […]

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X