9 Brand Names That Have Become Generic In Nigeria

November 28, 2019

Nigerians can make anything popular; if we all get behind a brand, that brand is made for life. Therefore, it comes as no surprise that some brands are used as a generic term for certain products or services because of how popular they’ve become.

Here’s a list of some of them:

1) NEPA:

Long before the power sector was privatized in Nigeria, it was called the National Electric Power Authority (NEPA) in the 70s. However, NEPA has become a huge part of our lingo which is why everyone conveniently forgets that the name ceased to exist when it was changed to the Power Holding Company of Nigeria (PHCN).

Now, everyone in Nigeria knows that “Up NEPA” means one thing only–the low voltage and epileptic power supply is back on for everyone to use for few hours.

2) Maggi:

Due to its popularity as a longstanding brand in the cooking industry, Maggi remains the generic name for every other food seasoning.

Nowadays, vendors always ask you to specify which brand you’re referring to when you ask for Maggi.

3) Indomie:

As far as Nigerians are concerned, every noodle is Indomie.

So we disregard the fact that Indomie is a brand of noodles because nobody really cares about that distinction; just give us the noodle, let’s eat.

4) Milo:

Milo, a Nestle beverage product, has been tagged by many Nigerians as the generic name for every cocoa food drink in the country.

5) Hypo:

For a while, Jik was leading the pack but Hypo snatched its hat and has made itself the most recognized brand in the bleaching industry. The sad thing is, every other bleaching agent is now called Hypo.

6) Bagco:

Ask a market woman in Nigeria for a sack and she will correct you, saying; “Do you mean Bagco?”

7) Gala:

All hail Gala! This sausage roll brand has become the widespread name for every other sausage roll in Nigeria.

So no matter how hard other companies try to stand out with their brand name, Gala knocks them dead by staying on the lips of every consumer.

8) Dettol:

Odds are if you ask any Nigerian what their favorite antiseptic brand is, the answer would be, Dettol. This is not because it actually is, but because everyone refers to all antiseptic liquid as Dettol.

9) Macleans:

If you’re one of those people who automatically think of Macleans when someone says toothpaste, then you sure fit into the category of Nigerians who call every toothpaste Macleans.

Which brand do you think we left out? Let us know in the comments.

Avatar

Join The Conversation

Bring a friend.

You'll like this

Watch

Now on Zikoko

black woman with afro smiling
September 20, 2021

Hair lice are tiny, wingless insects that live in the hair of humans. They feed on tiny amounts of blood they get from the scalp. They spread easily from comb to comb. It is especially rampant among kids.  It’s not easy to get rid of hair lice but here are a few tips that have […]

Recommended Quizzes

how much of an ajebutter
February 12, 2020

Are you an ajebutter or not? Well, if you’ve gone through life blissfully unaware of its harshness, then you probably are. Now, we want to know just how high you rank on that ajebutter scale, using your food preferences as a (very accurate) measure. Take to find out:

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

March 24, 2020

While we know that a lot of the best Nigerian artists deservedly have fans across generations, that won’t stop us from attempting to guess how old you are based on your taste in Nigerian music. So, take this quiz to see if we got it right:

November 30, 2019

With No Nut November FINALLY coming to an end, we’ve decided to mark the torturous month with some more horny content. After quizzes that guessed how many people you’ve slept with, how good you are in bed and who you’ll sleep with next, this one will guess when next you’ll get lucky. Take it to […]

November 11, 2019

Everyone has something to say about what kind of person they are. But how well do we truthfully evaluate these things? Not that much, I can assure you. The average person is always lying to themselves to make sure they look good. But you know what and who doesn’t lie? Zikoko quizzes that’s what. Take […]

More from General

August 27, 2021

Nigeria’s leading dishwashing liquid, Morning Fresh, has unveiled Tolani Tayo-Osikoya, a successful Chef, Food Blogger and Owner of Diary of a Kitchen Lover, as its new brand ambassador.  Prior to the unveil, Tolani had been sharing the inspiring story of her journey on her social media platforms, reassuring Nigerians that dreams are valid even in […]

August 5, 2021

When it comes to games night ideas you can play with friends, it is best to consider the people you’ll be inviting so you can choose games that each person will enjoy. Not every time truth or dare, or never have I ever. Here are 8 game night ideas you can play with your friends. […]

July 15, 2021

The University authorities released a statement addressing the rise of Covid-19 cases in UNILAG on Tuesday after this tweet was made. Huh ??? Covid outbreak in Unilag  ??? https://t.co/LbH5Xv3nM7 – Jahmal (@JahmalUsen) July 12. 2021 The statement reads, Read more here. School activities were going on as normal, even after several Covid-19 positive students were […]

July 15, 2021

What do you do before you breakup with someone? Well, you should try out any of these seven things. 1) Eat A hungry man is an angry man. So sometimes the reason you want to break up with your partner is because you’ve not had some good food in a while. Before you type that […]

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X