Three Women Have Developed An Awesome App For African Naturalistas

March 16, 2016
The African hair industry rakes in about 1.1 billion dollars annually in sales of only hair lotions and shampoos but most women still find it difficult to locate the best products for their hair.

If you have been having struggles with locating high- grade natural hair stylists and products on the go, this recently launched app for Naturalistas is here for you.

Yas!

Developed by the trio of Esther Olatunji, Priscilla Hazel and Cassandra Sarfo from Nigeria and Ghana, Tress was launched at the 2016 Social Media Week held in Lagos.

The three software entrepreneurs met while studying at the prestigious Meltwater Entrepreneurial School of Technology, Ghana which has successfully incubated other startups such as meQasa and Kudobuzz which have collectively raised over $600,000 since 2015.

Tress is designed in such a way that the users conveniently find useful information on how to style their hair, products required for various hair textures, where to locate hair stylists within and around Ghana and Nigeria while building an online community of African hair-loving women.

Users who are familiar with Instagram will relate to Tress because the images appear with  likes while information of results were designed with a slight touch of Pinterest’s detailing.

Efforts to make booking of hair appointments in salons via Tress are currently in the works.

The app is available for download on Google Play Store and is set to lauch on iOS platform soon. You can keep up with Tress on Twitter for quick DIY tips and giveaways here.

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