7 Gossip Blogging Tips That Can Be Learnt From The Shade Room

January 5, 2016

Launched in 2014 by 25 year old Nigerian, Angela Nwandu, The Shade Room is one of the fastest growing gossip blogs in America.

Following the death of her mother and separation from her father, she went through several forms of abuse in the foster system and still managed to bag a scholarship to study Accounting at Loyola Mary Mount University.

Few lessons can be learned from her style of work and gradual takeover of the blogging world and here are some of them:

1. Put your Instagram page to good use.

#RickRoss vs fan! 😩 #ClapBackSeason !

A post shared by The Shade Room (@theshaderoom) on

Rather than posting just celebrity thirst traps, Angela is able to find the juiciest celebrity amebo on Instagram. If Rick Ross makes a comment, she sees it. If Nicki Minaj likes a photo or unfollows someone, The Shade Room notices. We’re not saying Instagram is only good for amebo though.

2. Give credit to whom it is due.

#BarackObama x #MichelleObama via: @freddyoart

A post shared by The Shade Room (@theshaderoom) on

Not every time steal people’s pictures, sometimes credit your sources. The Shade Room plans on buying images once the company is able to afford exclusive photos.

3. Celebrities are your friends.

In the shade room, celebrities like Chris Brown and Khloe Kardashian have felt comfortable enough to air their views without trouble in the comment section. In simple terms, don’t “carry your shoulder up”.

4. Obstacles can be overcome.

Despite getting shut down twice, they managed to recover the over 2 million followers on their Instagram account. This sounds familiar but we’re not mentioning names sha.

5. Write about other important stuff.

Issues such as the Black Lives Matter hashtag and a bit of politics have been mentioned on the platform. Unless you like being known for being only good at spreading gossip sha.

6. Avoid blogging about seriously controversial issues.

The Shade Room has in the past posted content that was thought by the readers to be ignorant or racist. Angie has since then decided to educate herself and steer clear of such issues.

7. Not everybody’s business is your business.

After the dramatic events that followed the release of a transgender woman’s photo with Rich Homie Quan, extremely sensitive information such as private sexuality are no longer discussed on The Shade room.

What other blogging tips can you think of?

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