June 26, 2020

In 2002, Jack Ma stood before a group of young entrepreneurs and investors and told them that the future of the world is digital. They thought he had lost his mind as the .com bubble had just burst and many across the globe were seeking refuge from the internet and everything related to it. 

As young Jack looked his skeptical audience in the face, he was faced with two choices – accept what they had said and take his 3-year old business offline or stand his ground and his belief in the future of the internet. Mr. Ma chose the latter, thereby placing a huge bet on the future of the internet and his business, Alibaba. 

His friends who stood with him in that room bet against the internet and retreated to the safety of the offline world, a decision that proved to be a huge mistake in retrospect. 

As of this writing, Alibaba Group of Companies is worth $480 Billion (USD) and Jack Ma is worth $47.6 Billion (USD) all from his ability to correctly see the future of the internet and online businesses. 

Another defining moment is before us and this time, the world is looking to Africa. Numerous financial experts have called Africa the New Frontier and have said that Africa is very capable of becoming a hugely successful region if we adequately utilize what we have. 

What we currently have are the active minds of our youths who are seeking answers to questions placed by their parents. What we have is a population of over 200 million young people. What we have is over 200 million able-bodied young people who are eager to make a change in their lives and continent. What we have is more than enough to make the change Africa needs. 

This change will only happen when these young people are aware of the importance of digital entrepreneurship. Entrepreneurship is well embraced here, but more digital entrepreneurs to make the change we desire. The digital world and the opportunities they bring is to every entrepreneur what the hammer is to Thor – power, ability, success. 

Someone once said that the best time to plant a tree was 100 years ago, the second best time is now. Allow me rephrase that: “the best time to go into digital entrepreneurship was 30 years ago, the second best time is now.” 

With a passion to digitally empower young people across Africa with the skills and knowledge they need to succeed, Global Wissen Consult was born. We researched and found the African youths have embraced entrepreneurship much more than their parents did, but many of these businesses are lacking the advantage of the digital world. This means that many of them are delving into entrepreneurship, but a far smaller number of them are enabling their businesses with the digital world and tools, hence crippling their businesses with the limitations of the offline 

world. Take Covid-19 as an example, the businesses that thrive during this pandemic are the businesses that leverage on the internet. 

In a response to enabling digital entrepreneurs across Africa, Global Wissen Consult has launched a Digital Entrepreneurship Program for young people in Africa. This program is self-paced and it is for aspiring entrepreneurs as well as already existing entrepreneurs who seek to grow their businesses, increase their customer base, learn how a digital business works, and in turn, boost their revenue and cash flow. 

We teamed up with successful digital entrepreneurs from across Africa to make this program comprehensive enough so that everyone who takes this program will benefit from it. Some of the digital entrepreneurs you would find in this program are: Joke Silva, Steve Harris, Kehinde Balogun, Blessing Abeng, Uwem Uwemakpan, Nancy Nnadi etc. 

The DE Program is broken into 3 chapters made up of 26 modules. In this program, we cover topics like: 

  • · To create a compelling brand story 
  • · Find your competitive advantage 
  • · How to maximize your sales and profit 
  • · To influence your customers 
  • · To perform digital market research 
  • · Create a digital business plan and digital elevator pitch 
  • · Create a successful digital marketing promotion. 
  • · The necessary skills for a digital business 
  • · Some profitable digital business ideas 
  • · How to position your market offering 

And so much more… 

Allow me paint an illustration on the necessity of digital entrepreneurship. This illustration isn’t far fetched, but something that happened these past weeks as the impact of Covid-19: 

Solake and Yemisi are make-up artists based in Lagos. Prior to Covid-19, Solake made a lot of money offering her services to to-be-brides in Lagos, while Yemisi made just a fraction of Solake’s weekly revenue, but Yemisis has leveraged on the internet to open her skill to a wider 

range of customers. Solake never bothered with the internet and she would often say: “My customers know where to find me, They know my studio address.” 

Covid-19 hit and globally, businesses were paralyzed, but Yemisi had an edge because she had capitalized on the digital space. She seamlessly moved her services completely online and began to host online classes for budding make-up artists. 

Solake on the other hand was badly squeezed by the pandemic as brides-to-be didn’t have any use for her services. Soon, no one came to her studio and she had no income. Subsequently, her business closed down, but Yemisi’s business strengthened. 

This is one of the effects of the pandemic to businesses around the world, and only the well-positioned businesses thrived. This is what Africa needs now – digitally-enabled businesses that would thrive in spite of the circumstances. 

The time is now and the cause is urgent. What will Africa give to the world? 

Join The Conversation

Bring a friend.

You'll like this

January 10, 2014

Twitter influencers are everywhere, working hard and giving us powerful tweets to influence our lives. And this is not an easy task, you know. But you are ungrateful and you don’t appreciate them enough. By the time you are done reading this, you should be full of appreciation for the hard work they do. Every […]

February 5, 2020

In no particular order, the top three feelings in the world are: Receiving credit alerts Having a test cancelled that you didn’t prepare for Staying home the whole weekend after cancelling plans with the 7 friends and two family members you swore you’d hang out with. Now money in undefeated and that test thing is […]

July 4, 2018

If you live in Lagos or have paid even just a visit, you should know Lagos traffic well. You just have to eat to distract yourself from the fact that you’re about to die in traffic. Here are some of the things Nigerians have come to recognise as traffic food. Gala and La Casera This […]


Now on Zikoko

Recommended Quizzes

What are you like in a relationship?
February 7, 2020

Your taste in music can say a lot about you, and this time, it’s going to reveal what you are like in a relationship. So, pick a few of your favourite Nigerian love songs, and we’ll let you know if you’re typically a distant, passionate or unbothered partner. Here you go:

December 3, 2019

Are you a professional Yoruba demon? Are you walking around in search of whose life you can wreck at any given time? Well, this quiz knows exactly how many hearts you’ve shattered to date, and before you lie that your result is inaccurate, just remember that Zikoko is never wrong. Now, take it and be […]

March 24, 2020

While we know that a lot of the best Nigerian artists deservedly have fans across generations, that won’t stop us from attempting to guess how old you are based on your taste in Nigerian music. So, take this quiz to see if we got it right:

More from General

August 27, 2021

Nigeria’s leading dishwashing liquid, Morning Fresh, has unveiled Tolani Tayo-Osikoya, a successful Chef, Food Blogger and Owner of Diary of a Kitchen Lover, as its new brand ambassador.  Prior to the unveil, Tolani had been sharing the inspiring story of her journey on her social media platforms, reassuring Nigerians that dreams are valid even in […]


Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.