Nigerian rapper and songwriter, Ojogwu Tochukwu, better known as Odumodu BLVCK recently partnered with the pioneering fintech start-up Yellow Card.   Since coming onto the scene in 2019, the Afro-grime artist has brought a fresh sound to the industry that has resonated with fans worldwide. 

Odumodu Blvck is a big youth advocate and he says that this partnership will provide an opportunity to inspire young people in a way that will positively impact their future. 

“I believe in Yellow Card’s vision of financial inclusion for all. Everyone deserves fair access to financial services that improve their financial stability, whether rich or poor, and that’s something I’m aligned with,”he said.  

Rachael Akalia, West Africa’s Regional Marketing Manager at Yellow Card says, “This partnership gives us room to connect with our customers and prospects, in many ways that will enrich their experience of the brand. With this, we hope to steadily expand the knowledge of cryptocurrencies and accelerate the pace of crypto adoption in Nigeria, and across the continent.”

Earlier this month, Yellow Card announced their first big partnership of the year with another big Nigerian musician Psycho YP. Other big names in the African music scene who have partnered with Yellow Card include: Stonebwoy (Ghana); Tay Grin (Malawi) and Douglas Lwanga (Uganda).

With Nigeria at the forefront of driving Africa’s crypto growth, having ranked 6th worldwide in crypto-related use according to a report by Chainalysis, a US blockchain data platform, this partnership emphasises the shared commitment of both parties to encourage the adoption of digital currencies in Nigeria and beyond.

Banking on the originality of the music artist’s brand and music genre, the partnership will advance initiatives aimed at lowering obstacles that stifle access to the adoption of cryptocurrencies while raising awareness of the opportunities in the crypto ecosystem.  The musical artist will be a major feature in brand campaigns which will see him deploy his promo code ODUMODU for fans and followers to take advantage of and enjoy exclusive offers.

Click HERE to sign up with the code – ODUMODU or log on to for more information. 

Watch the official YouTube promo video here:  


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