3 Free Logo Creation Tools That Every Business Should Know

December 1, 2022

A good logo is an essential part of building any brand. Research shows that logos are the most recognizable brand identifier, and most consumers consider them works of art. A company’s visual identity can be a vital part of its success – think of brands like Apple and Coca-Cola, whose logos are known worldwide. 

Creating a logo is one of the most critical steps toward establishing a solid visual identity. Many tools allow you to do it yourself without hiring a graphic designer. Some of them are even free to use. If you want to develop a professional-looking logo quickly and cheaply, these are the tools you should know. 

Wix – DIY Logo Design Tool

Aside from being a website builder, Wix also offers a free and fantastic logo design tool. After you answer a few questions about your business and goals, it automatically generates a logo for your brand. You can regenerate it as many times as you want. 

Once confirm a design, you can customize it to your liking. You can change the colors and fonts and move the different parts of the image around. If you have an eye for design and a bit of time, you can come up with something unique.

You can download the logo as a PNG file for free. It’s a small file, so it’ll only work for specific purposes. You’ll have to pay if you want the full-size image and all its variants.

Looka – AI Logo Generator

If you want a professional-quality logo for your business as quickly as possible, Looka is a solid option. This tool uses AI to generate logos that look like they were designed by hand. You have to answer a few basic questions and click Generate.

The downside of Looka’s logos is that they could be more customizable. You can change a few settings to adjust the size and layout, but only within certain limits. This might seem like a problem for people who want creative control. But it also streamlines the process, so anyone can create a well-designed logo with little room for error.

Looka is free to use, and you can download a PNG version of your logo without paying anything. If you want to print it or get it in other formats, you’ll have to upgrade to the premium version of the tool.

Squarespace – Super Simple Logo Maker

Squarespace is another well-known website builder that offers its logo design tool. It’s straightforward to use; you must input your company name and tagline and arrange your preferred icons.

Unlike the tools above, this one doesn’t automatically generate a ready-to-use logo – but it does allow you to personalize your project with drag-and-drop functionality. It doesn’t offer the same level of customization as Wix, and it’s not as hands-off as Looka. The logos aren’t professional-looking, but they get the job done. 

Squarespace is free. You need a Squarespace account to download your logo as a PNG file. You can also get it in various sizes and colors. If you’re looking for a fundamental logo that you won’t have to pay a dime for, Squarespace delivers.

Should You Pay For A Logo? 

The tools above will allow you to create a free, functional logo. In the first two cases, you’ll have to pay to get the complete package – but you can try them out and see if you like the results. So is it ever worth paying someone else to design your logo?

The short answer is yes. Investing more money in a truly professional logo makes sense. To ensure that your logo is the best, an experienced graphic designer is the best option.

Logo design can cost anywhere from five dollars to several thousand. Consider how much you’re willing to spend before seeking out a professional. And if you want to get your logo out there as fast as possible, doing it yourself is always the first option.

Final Thoughts

It’s possible to design a logo for your business for free. There will always be limitations, but if you’re starting a new business or revamping your brand identity, it can be good to give the tools above a try before outsourcing your logo design to an expert.

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